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Three Positive Earned Media Stories in the COVID-19 Era

Critical Mention

As the media analytics pulled from the Critical Mention platform show, what started as just a show of solidarity from two small business owners turned into an earned media bonanza, garnering hundreds of thousands of dollars in publicity for what had previously been a relatively anonymous pizza shop outside of Belmar.

Media 111
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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

I have a local bank client that just started working with me in September. In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. Pros/Cons of online loans versus local banks? (Photo Credit: Deposit Photos, Canva).

Pitching 100
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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Write a white paper or research report on a topic related to your industry. Host a podcast or YouTube series featuring interviews with industry experts. Partner with a local influencer to promote your business on social media. Host a charity auction with unique items or experiences related to your business.

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Local Reporters Give Advice on How PR Pros Can Build Media Relationships

PRSay

In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. When I get a pitch from someone in India who’s done a capital raise, that’s great but we’re not gonna write about that because it’s not here,” Jacobs said. Understand newsworthiness.

Report 172
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I Can’t Use National Media

Mora Communications

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Is there some trend or new breakthrough in your field that affects not only your particular business, but your profession as a whole? National media feeds the local media. Maybe, but probably not.

Media 49
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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now. They had to be younger than 30.

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8 Tips on Creating an Online Press Release for Small Businesses

PR Fuel

Are you a small business, organization, or individual seeking to boost your visibility and credibility? According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Not Too Long.