Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Much, much tougher. The stats back up the claim.

Media Relations 100

Media Relations Pitching Media Report 100

5W PR

JULY 15, 2023

Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy. Share valuable insights, trends, and expert advice through blog posts, articles, and social media content. Maintain regular communication with media contacts, sharing relevant news and updates about the brand.

Corporate 78

Corporate Industry Communications Ethics 78

PRSay

NOVEMBER 12, 2020

For instance, one of his favorite ways of generating sources was to have a “deskside meeting” with people, talking casually over coffee rather than doing a formal interview. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. Now, that dynamic has completely changed.

Journalism 211

Journalism Report Interviews Meeting 211

PRSay

DECEMBER 27, 2022

Is it time to invest more of your communications resources into content on Instagram or LinkedIn? Pay attention to top users and keep them engaged on these social media platforms. Amid deep newsroom cuts, they’re doing all of this with fewer resources, often while covering multiple beats. ESG and your agency.

Trends 124

Trends Pitching Twitter Nonprofit 124

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 10 Fundamentals for Successful B2B Media Interviews.

Survey 101

Survey Report Media B2B 101

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whatever your point of view on outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. Sometimes you get lucky and you land a story with a reporter you haven’t worked with before because it’s timely, relevant, or perfect for that particular media outlet.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Does the program require earned media to support a new product, or is executive thought leadership a key driver of business? Determine the best resource mix to achieve success. Do a deep dive into internal resources. . The best PR resources may be internal and just require a little digging to suss out.

Exercises 136

Exercises Comparison Internal International 136

Landis PR

MARCH 6, 2023

Define what financial and staffing resources you have available to hire and work with an agency. What to Look for in an Agency Ultimately, your agency and its team should have a high level of strategic communications experience, skill and acumen, including public relations, public affairs and crisis communications.

Agency 52

Agency Public Affairs Case Study Crisis Communications 52

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. It’s entertaining and very resourceful, so be sure to tune in until the very end! Check out Brad’s media training company: Phillips Media Relations.

Training 113

Training Crisis Media Training Crisis Management 113

Solo PR Pro

NOVEMBER 23, 2021

We saw education revenue increase substantially under my leadership and I'm proud of that. While a hugely rewarding role, it required a wide variety of knowledge and skill, putting Sherry in charge of everything from digital communications to social media to internal communications and media relations.

Meeting 86

Meeting Education Journalism Resources 86

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

But whatever your point of view on the merits of outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. So instead of rushing the funding news, consider spending an extra two or three months meeting journalists for background interviews. Build relationships.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Read below for the entire interview with Megan: . Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations.

Pitching 98

Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

MAY 22, 2018

Industry insiders respect the credibility of trade journal reporting and use it as a valuable resource. The pitching of bylines and interviews to trade publications is a cornerstone of a well-conceived thought-leadership plan.

Pitching 168

Pitching Real Estate B2B Journalism 168

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson).

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

JUNE 7, 2023

Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. Look for AI as a way for news organizations to extend their reach and to accomplish more with existing resources — becoming a virtual teammate for many reporters.

Journalism 128

Journalism Public Affairs Ethics Technology 128

PRSay

AUGUST 30, 2022

And it starts with candid PR counsel and media training. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills. Here are steps to take after announcing job cuts: • Help employees find new work. Give employees hope.

Employee 86

Employee Real Estate Video Internal 86

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 92

Media Relations Automotive Media Survey 92

Barokas

DECEMBER 5, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, make sure you ask these questions among your team to spur the development of a comprehensive and executable media relations program in the new year. If you have a CEO who can slam dunk every interview, good for you. Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

Communications Conversations

DECEMBER 13, 2019

Ryan posted interviews with key PR leaders. Over time, it became a critical leadership resource. Long before Indeed, LinkedIn Jobs and other digital resources existed, I remember having to draft my first agency job description – and scouring his blog for examples. Over those 15+ years, he published 5,638 blog posts!

Blogging 78

Blogging Agency Community Local 78

Sword and the Script

MAY 12, 2020

Resources that generally go with an online newsroom include press releases, announcements, statements, letters to investors, company FAQs, a brief history, funding rounds (if a startup), logos, photos and headshots. This provides context and may lead to additional interviews. Don’t mix up coverage with your press releases.

Company 98

Company Survey Pitching Report 98

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. To assist you in developing an effective crisis management strategy, our team will give you crisis communication plan templates and other resources.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PRSay

MAY 23, 2022

This effort included drafting post-verdict remarks by the attorney general, running a full broadcast engagement operation, media training and interview preparation for senior prosecution members, op-ed drafting and ongoing media monitoring and tracking. What work are you most proud of with this campaign?

Ethics 131

Ethics Public Affairs Television Social Media 131

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. Progress is slow.

Government 103

Government Education Print Ethics 103

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. By Susan Sweenie.

Communications 50

Communications Marketing Internal International 50

Sword and the Script

MARCH 10, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. content marketing (64%).

Survey 97

Survey Media Relations Corporate Communications 97

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility.

Sports 0

Sports Leadership Internal International 0

PRSay

SEPTEMBER 2, 2016

I was able to jump in there with the media relations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever. That’s probably our biggest thing in certainly public relations, and corporate communications as well. Your window becomes 10 weeks.

Sports 61

Sports Education Construction Television 61

Critical Mention

APRIL 26, 2017

If an issue of this magnitude occurs, the PR and messaging doesn’t come from the Athletic Department, but rather from the University’s News or Media Relations department. Every ounce of time, energy and human resources was needed, but the end result was creating memories for a lifetime for tens of thousands of fans.

Sports 60

Sports Internal International Enterprise 60

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. Make yourself a resource to reporters. Respond quickly, respect deadlines.

Report 170

Report Local Media Pitching 170

Rock the Status Quo

FEBRUARY 9, 2015

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! If you are the type of PR pro that focuses largely on media relations, the first two ideas can easily mirror skills and processes you already know: byline articles.

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 190

Writing Communications Marketing B2B 190

Prohibition

JANUARY 14, 2022

5. Make a plan for communicating with the media. A media relations plan will help you define how you’ll respond to the media, how you’ll keep them updated and in what format, who will be involved and what you’ll do if they want to speak to someone other than your CEO/MD or visit your business. Don’t go it alone.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

JUNE 11, 2021

First, we developed a Twitter list of our faculty with expertise related to the coronavirus and the epidemiology of pandemics. Even today, this remains a valuable resource for us. How did you manage the barrage of media requests, which topped 40 per day? What are some best practices for other communicators?

Publicity 157

Publicity Social Media Report Fashion 157

Cision

MARCH 23, 2016

Brooks Wallace, account manager and media specialist at Hollywood Public Relations and part of the PRSA Boston Leadership Team, says continuing to follow up after sending a pitch, even if it’s a no, is how she finds success for her clients. My personal media relations motto is “no means maybe.” Rapid Fire Round.

Pitching 120

Pitching Media Relations LinkedIn Social Media 120

Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. And, how can companies better work with the media in the years ahead?

Media 112

Media Journalism Report Video 112

MaccaPR

DECEMBER 19, 2016

Resources Library - Amp up your web devotion to content marketing. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Here’s an example of how HubSpot maintains a library of its marketing resources. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

MAY 31, 2015

The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. I don’t think I draw a line.”

Communications 81

Communications How To Blogging Content Marketing 81