The Hoffman Agency

AUGUST 23, 2022

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I wanted my stories to be read, to impact people and to foster action; this drive led me to journalism and eventually, public relations. The Beginning. The Middle.

Storytelling 36

Storytelling Community Industry Transportation 36

The Stalwart Blog

DECEMBER 5, 2016

I got really excited when I heard one of my favorite media moguls was launching a new digital publication called "The Outline" taking direct aim at the magazine as we know it. . The Outline's content is a cross between longform journalism and "smart aggregation" according to Joshua's interview with The Wall Street Journal.

Storytelling 60

Storytelling Journalism Print Mobile 60

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .

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Instagram B2B B2C Case Study 333

Ishmael's Corner

MAY 19, 2015

The Art Of Storytelling In Business Communications And Public Relations. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content.

Storytelling 60

Storytelling Interviews Writing Communications 60

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. Before founding WordWrite, Paul was a vice president at Ketchum Public Relations in Pittsburgh, where he served clients including Bridgestone/Firestone, Delta Air Lines and Rutgers University. By Christine Perkett. As the CEO, you wear many hats.

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Interviews Communications Storytelling Marketing 50

Ishmael's Corner

JULY 27, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post How to Build Better Relationships with Journalists appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You know, we have other interests.

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How To Storytelling Communications Publicity 195

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. The Media Relies on Visual Storytelling. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story.

How To 282

How To Storytelling B2C Measurement 282

Cision

JULY 6, 2016

In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. I’ve always enjoyed storytelling and writing. What are some of the key components of successful brand content?

Storytelling 180

Storytelling Writing Journalism Creativity 180

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I Sure, I can do that. ”.

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Meeting Journalism Employee Storytelling 97

Deirdre Breakenridge

APRIL 29, 2019

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. This is PR at its finest – relations with a public community. It’s harder to know who is [the] media and who isn’t.

Survey 377

Survey Media Relations Media Ethics 377

Solo PR Pro

OCTOBER 5, 2021

After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. The handbook guides new or experienced public information officers on best practices for communicating life-safety and other urgent information during an emergency. In 1997, when USA Today moved him from D.C.

Meeting 97

Meeting Handbook Newspapers Government 97

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. Authentic Storytelling Project. A great example is this post on “engagement journalism.”

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Blogging Writing Creativity Storytelling 170

Ishmael's Corner

OCTOBER 29, 2014

Several years ago we interviewed 65 sales people at major computer retailers (Best Buy, Fry’s, etc.) Guess which publication won? Actually, it wasn’t a publication. More than any single publication, Google was the source most mentioned as a third-party source that helped these salespeople in their day-to-day jobs.

Facebook 148

Facebook Storytelling Media Retail 148

Mindful Marketing

JUNE 15, 2015

Drew is s often interviewed and has been quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek , and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” Publications like The Washington Post, Forbes, Entrepreneur and others have invited Drew to write for them as well.

Interviews 50

Interviews Marketing Financial Insurance 50

Buchanan PR

JUNE 16, 2022

One of my favorite college journalism professors (call out to the University of North Carolina!) How well is the committee building its case by using interviews and research? Second, these hearings represent contemporary storytelling at its best, making generous use of video, graphics, and audio to share information.

Communications 52

Communications Storytelling Journalism Video 52

Bianchi Biz Blog

SEPTEMBER 11, 2023

How long have you been in journalism and how did you get started? My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. When I started college I was headed toward a degree in psychology.

Meeting 104

Meeting Media Travel Journalism 104

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Key business outlets like The Wall Street Journal, Bloomberg and Forbes generally wont touch anything under $20 million. Per my colleague Richard Etchison, “an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. Exclusive or embargo?

How To 149

How To B2B Pitching Storytelling 149

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

Cision

JANUARY 28, 2016

A former reporter for The Los Angeles Times, Stuart recently joined public relations company Sitrick & Co. In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR?

Journalism 120

Journalism Newspapers Writing Report 120

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

JUNE 25, 2015

If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. This will show the value of a public relations campaign. Write a press release.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PRSay

NOVEMBER 21, 2022

The livestream interview was broadcast from ICON 2022 — the first roadshow for PRSA’s monthly series on LinkedIn. More than ever,” she said, “authentic storytelling is coming through as a theme that communicators need to strengthen” to reach wider audiences. 14 episode of S&T Live.

Leadership 60

Leadership Conference Retail Storytelling 60

PR Conversations

JANUARY 20, 2015

As media scandals go, it was a big one for Canada: The revelation that for the past two years one of the nation’s better-known TV news anchors was a part owner of a small public relations firm. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

As media scandals go, it was a big one for Canada: The revelation that for the past two years one of the nation’s better-known TV news anchors was a part owner of a small public relations firm. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock.

Journalism 40

Journalism Reputation Ethics Corporate 40

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We spoke to her about her views on public relations strategies and where she sees it heading in the future.

Journalism 78

Journalism Social Media Radio Fashion 78

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. Allan Schoenberg is an experienced public relations executive with a successful track record in all aspects of business-to-business communications. What the mindset of today’s top communicators reveals about the profession. About Allan.

Social Media 52

Social Media Corporate Communications Media 52

Cision

JUNE 21, 2016

But without any barriers to publication, how can you filter through the noise and find what matters most? In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

Ishmael's Corner

APRIL 21, 2015

It sounds counter-intuitive, but you can see how this plays out with Intel’s recent media relations work to publicize the 50 th anniversary of Moore’s Law. Intel essentially takes on the role of journalist in interviewing Gordon Moore on his famous axiom. Back to the point that Intel did not publish the Moore interview.

Company 60

Company Media Storytelling Interviews 60

Barokas

DECEMBER 5, 2019

As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been.

Strategy 78

Strategy Media Storytelling Pinterest 78

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Storytelling success stories. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

Ishmael's Corner

JANUARY 27, 2015

I first met Max, 12 at the time, at Great Bear Coffee in Los Gatos where I coaxed him into ordering a hot cocoa before starting our interview. But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. Meet Max Swisher. It’s a Bird. It’s a Plane.

Industry 60

Industry Storytelling Journalism Corporate 60

The Hoffman Agency

AUGUST 10, 2021

I first realized that I wanted to go into public relations (PR) during the first lockdown in March 2020. It was in my second year of studying multimedia journalism and I had returned home from university campus following all my classes being moved online. By Reanna Griffith, Intern.

Journalism 36

Journalism Internal International Agency 36

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. How do you think your background in journalism will help you in this new role? They all get it.

Newspapers 120

Newspapers Journalism Pitching Report 120

Sword and the Script

MARCH 10, 2019

This year’s survey polled 223 communications and public relations (PR) professionals. Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends.

Survey 97

Survey Media Relations Corporate Communications 97

PRSay

JULY 23, 2019

In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. On the other hand, the big picture landscape of social media’s impact on journalism has also been a dark one. John Elsasser is the publications director at PRSA.

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Conference Internal International Travel 77

Cision

JULY 7, 2016

In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication. It’s really all about storytelling, which we communication professionals do every day. They’ll seek out the rest if they’re interested.

Education 227

Education Writing Pitching Groups 227

ImPRessions - Crenshaw Communications

MARCH 1, 2017

If part of your public relations strategy is to tell better stories and you haven’t incorporated Snapchat, here are good reasons to consider it. Snapchat can build two-way conversations and quick interviews with experts and influencers. Here are a few winning ways to use Snapchat to add value to public relations programs.

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Video B2B B2C Survey 120