ImPRessions - Crenshaw Communications

JULY 31, 2017

Nothing in public relations is quite as rewarding as securing an important interview for a client. For others, a simple review of the interviewer’s background and expectations are all that’s necessary. How to prepare for a media interview. Always accompany clients to interviews. ” We agree.

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Interviews Media Advertising Advertising 206

5W PR

MAY 27, 2021

Conducting and hosting interviews with professionals from various industries, and having those interviews go well takes a special type of talent. However, not all PR professionals are equipped with the necessary skills that make for a successful interview. . Before the Interview. During the Interview.

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Interviews Storytelling Engineering Social Media 88

PRSay

JANUARY 8, 2019

Maybe they’re under pressure from the chief executive or board members, who want to demonstrate their positions as thought leaders on important subjects or publicize what the organization is doing to make the world a better place. To make your storytelling effective, approach it as you would a strategic communications plan.

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Storytelling Media Nonprofit Government 161

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?

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Storytelling Examples B2B Chemicals 117

Deirdre Breakenridge

DECEMBER 4, 2018

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Here are some storytelling tips that will help your organization empower young adults to create change: Tip #1: Use the right platform.

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Nonprofit Storytelling Instagram Social Media 240

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. The Moth website even features its own storytelling tips to help you get started.

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Storytelling Data Insurance Insurance 149

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. We recently prognosticated about PR trends , and one of the most important involves visual storytelling.

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Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. Any PR program that only includes media visibility is inadequate. Media training.

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Agency Publicity Media Training Training 188

Ishmael's Corner

JANUARY 8, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post The Best Storytelling Posts of 2019 Part II appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Here comes the second half.

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Storytelling Leadership Reputation Communications 78

Ishmael's Corner

NOVEMBER 11, 2016

The Art Of Storytelling In Business Communications And Public Relations. Spending time in Singapore at the start of the month to celebrate our 20-year anniversary of operating in Asia included a few interviews with journalists. Techniques For Effective Business Communications. Happy 20th Anniversary on your operation in Asia!

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Interviews Agency Communications Storytelling 113

Ishmael's Corner

AUGUST 11, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post PR Agency Turns to Advertising for Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Which brings me to our initiative.more.

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Storytelling Advertising Advertising Agency 82

Stephen Waddington

MARCH 17, 2021

Speaking truth to power risks personal security, professional status and public ridicule. It was drummed into me from the moment I took my first formative steps into public relations that the last thing a practitioner should do is become the story. PR practitioners frequently it pay lip service. Karl Connor. Here he picks up the story.

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Storytelling Local Case Study Television 147

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

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Storytelling Data B2C B2B 146

Ishmael's Corner

AUGUST 30, 2020

The Art Of Storytelling In Business Communications And Public Relations. The former invite interviews, the latter the bin, yet both are born with.more. The post Making a Cover Letter Count appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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Storytelling Interviews Communications Publicity 169

PRSay

JUNE 5, 2023

There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. John Elsasser is the publications director at PRSA.

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Storytelling Tourism Travel Local 60

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Do you consider yourself a storyteller?

Storytelling 31

Storytelling Technology Publicity Exercises 31

The Hoffman Agency

AUGUST 23, 2022

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I wanted my stories to be read, to impact people and to foster action; this drive led me to journalism and eventually, public relations. By Jaden Gill, Account Coordinator.

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Storytelling Community Industry Transportation 36

Ishmael's Corner

SEPTEMBER 27, 2015

The Art Of Storytelling In Business Communications And Public Relations. The PR profession under-appreciates interviewing expertise. Try to find a curriculum for mass communications or PR that offers a class on interviewing. Techniques For Effective Business Communications. It starts in college.

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Interviews Media Relations Storytelling Media 60

Ishmael's Corner

JULY 19, 2015

The Art Of Storytelling In Business Communications And Public Relations. I’m not suggesting you literally interview the deceased. Instead, the idea is to go back in time to interview a famous person by “borrowing” from existing video footage. Techniques For Effective Business Communications.

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Interviews Storytelling How To Video 60

PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging.

Public Affairs 86

Public Affairs Communications Radio Television 86

Ishmael's Corner

MAY 19, 2015

The Art Of Storytelling In Business Communications And Public Relations. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content.

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Storytelling Interviews Writing Communications 60

PRSay

JANUARY 29, 2024

With a background in agency work, speechwriting and improv theater, he now coaches leaders to be storytellers in their speeches, presentations and meetings. Once defined in your leadership manifesto, four or five core beliefs will guide you in any situation, said Biesenbach, who likened those points to key messages in public relations.

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Energy Leadership Meeting LinkedIn 110

5W PR

FEBRUARY 24, 2023

Public relations Fashion brands can use public relations efforts and storytelling to get their name out there and reach customers. Public relations and press releases can generate buzz around a brand and an upcoming fashion show. When paired with storytelling, companies can connect with even more people.

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Fashion Storytelling Social Media Instagram 88

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. Insufficient interview prep. What happened, and what are the mid-course corrections necessary?

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How To Interviews Measurement Storytelling 257

5W PR

JANUARY 3, 2024

Public relations in the beauty industry has always been dynamic, and it continues to evolve rapidly. Storytelling with purpose Craft narratives around a brand’s commitment to sustainability. Beauty PR can showcase these innovations through press releases, interviews with tech experts, and virtual events.

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Product Launch Consumer Community Interviews 78

Agility PR Solutions

JANUARY 7, 2021

The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing.

Content Marketing 167

Content Marketing Brand Branding Marketing 167

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. PR seems to have got over its inferiority complex.

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Interviews Agency Industry Measurement 115

The Stalwart Blog

DECEMBER 5, 2016

I got really excited when I heard one of my favorite media moguls was launching a new digital publication called "The Outline" taking direct aim at the magazine as we know it. . The Outline's content is a cross between longform journalism and "smart aggregation" according to Joshua's interview with The Wall Street Journal.

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Storytelling Journalism Print Mobile 60

ImPRessions - Crenshaw Communications

JANUARY 9, 2017

If part of your public relations planning this year features a thought leadership initiative including speaking engagements and awards for clients, there were some lessons to be learned from last night’s Golden Globes celebration of all things TV and movies. Despite what you hear, it’s not all party, party, party.

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Publicity Film Healthcare Storytelling 120

Ishmael's Corner

JULY 27, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post How to Build Better Relationships with Journalists appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You know, we have other interests.

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How To Storytelling Communications Publicity 195

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

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Storytelling Brand Branding Marketing 52

PRSay

OCTOBER 25, 2023

As the host of National Public Radio’s “All Things Considered” and a thought-provoking role as a Washington Post Opinions columnist, Michelle Norris has emboldened audiences through candid discussions about race, culture and communication in America. Your guests are naturally gifted storytellers. A good story is compelling.

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Interviews Video Storytelling Measurement 112

Ishmael's Corner

JANUARY 20, 2015

I wrote a post over a year ago called “ Can Storytelling Differentiate a PR Agency ? ”. With seemingly every communications consultancy touting its storytelling prowess, I questioned whether those who buy communication services perceived storytelling expertise as a commodity. And the list of storytelling techniques goes on.

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Storytelling Agency Interviews Communications 60

Burrelles Fresh Ideas

AUGUST 2, 2023

Despite the massive increase of new channels, these time-honored mediums continue to exert substantial influence, reaching extensive audiences and providing distinct advantages that make them indispensable for public relations professionals looking to engage effectively with their target audience.

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Radio Television Media Local 74

Ishmael's Corner

APRIL 26, 2015

As a PR nerd, when I read a story in a publication that vacuums my attention, two questions immediately come to mind: Was PR the catalyst for the article? What storytelling techniques carry the narrative? Either that or Zhang Lei’s storytelling acuity scores in the Ira Glass quadrant. In short, think like a journalist.

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Storytelling Engineering Hotels Training 60

Onclusive

FEBRUARY 11, 2021

Additionally, board members or investors might recommend people in their networks who would be willing to participate in an interview or offer a third-party opinion. Understand How Different Publications Engage Different Audiences. Even the largest publications are not the ideal way for every startup to reach their desired audience.

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How To Media Training Storytelling Financial 221

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

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Storytelling Social Media Sports Strategy 60