ImPRessions - Crenshaw Communications

MAY 15, 2020

Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? We can’t show their actual technology but can share a glimpse of their thinking about the category. . A recent post featured a short animated video on new product updates for Slack’s mobile app.

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Instagram B2B B2C Case Study 333

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I’ve also been fortunate to interview a lot of celebrities – Carrie Fisher, Tony Hawk, Mick Fleetwood, Billy Gibbons, Nikki Sixx and more – which was always fun. Fun assignment!

Automotive 85

Automotive Meeting Media Mobile 85

Bianchi Biz Blog

AUGUST 9, 2021

I’m most interested in the people and places and technologies – well-known or not – that are going to be critical in the push toward EVs. How long have you been in journalism and how did you get started? About a decade – my interest in journalism started in high school.

Transportation 96

Transportation Meeting Automotive Report 96

Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. How long have you been in journalism and how did you get started? I like to read background materials folks send over – it’s helpful to provide some basic information about the company or person I’m interviewing.

Automotive 84

Automotive Report Meeting Radio 84

Bianchi Biz Blog

DECEMBER 16, 2020

To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016.

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Meeting Automotive Mobile Media 98

Bianchi Biz Blog

JUNE 5, 2023

About 70% of my reporting focuses on trucking technology, specifically startups, electrification and autonomy. Having worked in both journalism and PR, I have a very sensitive b.s. How long have you been in journalism and how did you get started? Like most of our editorial staff, I work remotely.

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Meeting Automotive Media Transportation 75

Bianchi Biz Blog

APRIL 18, 2022

We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Dealing with staffing issues touches on operations (dealing with worker shortages), talent (recruiting and training enough people) and technology (automating as much as possible).

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Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

NOVEMBER 19, 2020

Or this comment from Nora Naughton , formerly of The Detroit News and now with the Wall Street Journal : “… I also think that every aspect of the American automotive industry touches so many lives, especially in the Detroit area, so I’m always looking for that intersection between business and real people.”. What is the takeaway?”

Automotive 86

Automotive Journalism Interviews Engineering 86

Bianchi Biz Blog

JULY 10, 2023

No offense to those in that arena, but I think we have an overabundance of journalism aimed at investors or B2B audiences; I don’t think we have enough for the people who aren’t ready for all the changes coming their way soon, like EV charging or subscription features.

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Meeting Report Automotive Media 83

Deirdre Breakenridge

JULY 22, 2019

I’ve been speaking with Millennials for the last six months, conducting one-on-one interviews as a part of my FEEL First before you communicate , Millennial passion project. Use a writing style that’s personal or journal-style writing. Respond to people; no one ever expects the CEO of T-Mobile to respond.

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Social Media Media Interviews Instagram 177

Bianchi Biz Blog

MARCH 6, 2023

I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. How does the technology work and what benefits does it provide? When reporting, I absolutely loathe buzzwords like “mobility” and “software-defined vehicle.”

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Meeting Automotive Media YouTube 77

Bianchi Biz Blog

MARCH 21, 2022

I’m a senior editor and writer for Laser Focus World , which focuses on all-things photonics—my role allows me to learn about new and emerging technologies and their implications for the future for researchers, developers, and real-world applications. How long have you been in journalism and how did you get started?

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Meeting Newspapers Agriculture Media 73

Bianchi Biz Blog

APRIL 17, 2023

We report on key engineering topics impacting medium- and heavy-duty trucks and buses, as well as the construction, agricultural, mining and other off-highway mobility sectors. How long have you been in journalism and how did you get started? And before that, I was an English and Journalism student at Bowling Green State University.

Engineering 77

Engineering Automotive Agriculture Media 77

Cision

SEPTEMBER 4, 2015

; Maria Elena Fernandez at New York and Vulture ; and Aaron Couch at People ; or departures like Brian Westover at PC Magazine ; Dawnie Dalton at Essence ; and Kristine Henry at The Baltimore Sun. Let’s Get Legal: The National Labor Relations Board (NLRB) files complaint against Time Inc.

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Media Film Video Mobile 120

Bianchi Biz Blog

NOVEMBER 2, 2020

It focuses on new technologies and concepts aimed at making mobility more sustainable. The goal is to combine coverage of vehicle autonomy, connectivity, electrification, and mobility service technology with supporting infrastructure concepts that make transportation ecosystems that are safer, cleaner, and more socially equitable.

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Meeting Automotive Mobile Transportation 57

Bianchi Biz Blog

OCTOBER 24, 2022

It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data.

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Meeting Automotive Transportation Newspapers 59

The Stalwart Blog

DECEMBER 5, 2016

I have loved and admired Joshua Topolsky's career since first catching him on "Late Night With Jimmy Fallon" as its technology correspondent back when he was Engadget's editor-in-chief. The Outline's content is a cross between longform journalism and "smart aggregation" according to Joshua's interview with The Wall Street Journal.

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Storytelling Journalism Print Mobile 60

Bianchi Biz Blog

OCTOBER 11, 2022

I would say the stories that have been on our radar lately consist of new technology and software that is being installed in vehicles as well as anything to do with electric or autonomous vehicles. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written.

Automotive 63

Automotive Meeting Media Journalism 63

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. Media Relations, Earned Media & the PESO© Model. dba Spin Sucks.

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Media Relations Automotive Media Newspapers 101

Landis PR

JANUARY 18, 2023

Yet it’s an interview dodge worthy of a real-life PR pro. Not everyone has access to technology and internet connections, so ChatGPT may not be available or reliable for all in all situations. Apparently, yes, as Reynolds used ChatGPT to write a new ad which he read on his social media channels for wireless provider Mint Mobile.

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Education Training Technology Journalism 52

Bianchi Biz Blog

OCTOBER 4, 2021

Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. We won our class in that race, and that story won a 2021 first-place Automotive Heritage Journalism award. How long have you been in journalism and how did you get started?

Automotive 75

Automotive Meeting Engineering Media 75

Shift Communications

JANUARY 20, 2015

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector.

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Marketing Privacy Big Data Technology 60

Bianchi Biz Blog

DECEMBER 7, 2020

I also write about mobility and transportation topics, including pedestrian safety. The evolving technology landscape, which includes electric vehicles and advanced driver assistance systems, is always on the radar. How long have you been in journalism and how did you get started?

Automotive 56

Automotive Report Meeting Transportation 56

Bianchi Biz Blog

JULY 25, 2022

As noted I enjoy the educational side of journalism. How long have you been in journalism and how did you get started? I’ve been involved in journalism for the past 16 years and got started completely by accident. What elements or characteristics do you look for in a story? Work Truck magazine. Bianchi PR’s Meet the Media Recap.

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Meeting Media Journalism Education 93

Sword and the Script

JULY 23, 2016

As marketing technology (martech) rises in prominence and begins to mature within marketing operations, marketing leaders would do well to borrow some lessons from the IT operations. I tend to agree, as it’s a challenge to build the ideal marketing technology stack. Also see: Influencer Relations: Magic Middle vs. the A-List .

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Technology Mobile Web Banking 60

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. How will your background in journalism give you an edge in this role? Social media is how we interact with one another, and that’s driven by mobile.

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Content Marketing Community Mobile Storytelling 120

Bianchi Biz Blog

FEBRUARY 22, 2021

Trends in advanced safety systems and more efficient equipment technology. Years ago, I was the editor of Professional Distributor , a publication which provides mobile tool and equipment dealers who sell to repair shops business insights and trends. How long have you been in journalism and how did you get started?

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Groups Meeting Transportation Media 55

Bianchi Biz Blog

SEPTEMBER 20, 2021

I’m one of several road test editors at Roadshow , a division of the technology site CNET. How long have you been in journalism and how did you get started? Why would I ever write about a Bluetooth-equipped hernia belt or some mobile app that helps you track your bowel movements?

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Meeting Automotive Media Airlines 66

Waxing UnLyrical

OCTOBER 24, 2012

As Facebook struggles to find its monetization strategy, there are some exciting companies that have stepped forward to meet a different set of social needs (and in some cases, pick up the slack where Facebook has stumbled): Connecting on mobile. Cutting through the crap. 5 Social Sites That Aren’t Facebook.

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Facebook Mobile Google Viral 102

Solo PR Pro

AUGUST 2, 2022

I teach upper-division strategic communication planning and tactics, mobile app development, social media management, integrated marketing, and media literacy. I said I would, and she put me in touch with the assistant dean, I went in and interviewed, and got the job. It now educates students from across the U.S.

Education 108

Education Course Nonprofit Resources 108

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. has been exploring in her work on women in journalism. This period corresponded with the rise of mobile networks and devices. Meanwhile the market for technology in marketing and PR is exploding.

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Government Education Print Ethics 103

Sword and the Script

AUGUST 21, 2018

This interview with a CMO reminded me of that suggestion. There is an overwhelming number of channels, technologies and strategies to choose from and it’s challenging to know which one is the right fit for your organization, market and persona. Thank you, Nicole, for such a superb interview. PR, marketing, sales and journalism.

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Marketing Data Interviews Agency 64

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. It’s not like a technology showcase for media that you might host yourself. You’re Already Late!

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Automotive Mobile Technology Resources 107

Bianchi Biz Blog

MARCH 11, 2024

As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces. As an automotive reporter, electrification, mobility and artificial intelligence have been and will most likely stay on my radar for quite some time. The more people I get to interview, the merrier.

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Automotive Meeting Report Journalism 92

Waxing UnLyrical

AUGUST 5, 2016

Especially given how much we interact with the world through our mobile devices, this is a smorgasbord of social viewing options! By no means am I advocating for the “death” of journalism. The other day I caught an NPR report on the YouTubers descending on the Games. But with 1.4 million digital-only subscribers.

YouTube 40

YouTube Banking Video Sports 40

Sword and the Script

MAY 27, 2017

News articles often cast net neutrality as a battle between technology giants and internet services providers (ISPs). A business with a massive video library or interactive mobile app would struggle to pay ISP fees and still see an ROI. He also points that rolling back net neutrality could be another blow for authentic journalism.

Marketing 61

Marketing Web Writing Video 61

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. AMA CEO Russ Klein Marketer’s Confidence Interview. Event marketing and the technology-enabled connectivity is a really powerful frontier that people are interested in. Some people are cynical of mobile games as a fashion.

Leadership 40

Leadership Survey Enterprise Conference 40