PRSay

NOVEMBER 27, 2023

Today, she is the s enior PR manager of global media relations at Amazon. 16, she shared her international perspective to students in a session titled “Diverse Roots, Universal Impact: Humanizing Reputation and Crisis Communications.” Do I need to do something about it? Social media is its own beast.

Crisis Communications 122

Crisis Communications Crisis Communications Crisis Management 122

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 127

Leadership B2B Study Survey 127

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. AI for social media Social media is another area where communicators can use generative AI to their advantage.

Technology 141

Technology Crisis Management Social Media Training 141

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement.

How To 259

How To Social Media Product Launch Construction 259

Stern + Associates

JANUARY 29, 2024

It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. adults get their daily news : social media.

Strategy 95

Strategy Publicity Media Video 95

5W PR

MARCH 7, 2023

International Women’s Day is an annual, global, celebration to honor women’s social, economic, cultural and political achievements. Beauty brands in particular should focus on promoting self-care, confidence and empowerment. Doing so will help combat negative beauty standards and promote inclusivity.

Internal 88

Internal International Brand Branding 88

Stern + Associates

NOVEMBER 13, 2023

Global Events Are Impacting Executive Visibility More Than Before To say the least, it was an eventful year when it came to hot-button political events and global upheaval. Obviously, companies cannot and perhaps should not take a public stance on every issue.

Trends 116

Trends Communications Conference Leadership 116

Deirdre Breakenridge

AUGUST 18, 2017

A Guest Post By Rosaria Robidoux, Intern, Pure Performance Communications. Within these internships there are five things every intern learns in different ways. I compared the tasks I do to the tasks that my friends are told to do. I look at what I need to do and all my notes for one week. Organization is key.

Internal 284

Internal International Guidelines Writing 284

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? And even in the business, many reduce the broader public relations function to one outcome – positive publicity, often known as earned media. Many have paid-media envy, because it looks easy.

SEO 227

SEO Agency Reputation Policies 227

Maxim Behar

MARCH 28, 2024

Maxim Behar, 38 years old with 30 years of experience, I have spent more than half of my life in public communications – journalism, PR, and various other fields. I graduated “International Trade” in Prague and received leadership training at Harvard Kennedy School. When do you happily go to work? Quite ordinary.

Journalism 64

Journalism Newspapers Training Education 64

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

The agenda should be brief, but it must cover all pending action items, the status of each, and relevant deadlines. Some teams will want it a day in advance, but we work on tight deadlines and like to make sure we capture any late-breaking items.) It’s our philosophy that each PR team member should have a speaking role in the meeting.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

The agenda should be brief, but it must cover all pending action items, the status of each, and relevant deadlines. Some teams will want it a day in advance, but we work on tight deadlines and like to make sure we capture any late-breaking items.) It’s our philosophy that each PR team member should have a speaking role in the meeting.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. Executive quotes should add to the story rather than offer meaningless puffery.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

JULY 15, 2020

Office employees have been thrust into remote work, and many are using personal devices for business communications. We’re all spending far more time online than we were before, and it’s easy to be lax about digital security, social media activity, and communications with colleagues in virtual meetings.

Reputation 221

Reputation How To SEO Guidelines 221

Maxim Behar

MARCH 13, 2024

This book has already emphasized my Rule Number One: that even the worst decision is better than no decision at all, a decision that hasn’t been made. If you take your time or delay thinking or coordinating the response with your client, many more things might happen. You must react as quickly as you would if you were your client.

Corporate 59

Corporate Social Media Writing Training 59

Remote PR Jobs

SEPTEMBER 25, 2023

Background on the company: What does the company do? This is your chance to explain who you are, what you do and why, underscore momentum and call out recent achievements. In fact, there is likely more benefit to a standalone funding announcement followed shortly by another announcement that indicates momentum.

How To 100

How To Report Pitching LinkedIn 100

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

Stephen Waddington

MAY 4, 2021

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. Investment and financial performance will drive economic recovery from COVID-19 but it will need to be balanced with Environmental, Social, and Governance (ESG) performance and risk.

Publicity 197

Publicity Government Corporate Financial 197

PRSay

APRIL 26, 2021

And the language you use can say much more about who you are and what you care about than the actual message itself. And even if you issue public statements supporting social justice movements or decrying injustices experienced by specific identity communities, today’s audiences are savvy at reading between the lines.

Education 217

Education Employee Training Community 217

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. Bridging the gap between effective internal communications and cultivating an engaged workforce is not without its challenges, as I’m sure we’ve all experienced in our respective workplaces from time to time.

Internal 95

Internal International Communications Employee 95

Burrelles Fresh Ideas

JANUARY 30, 2024

This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing.

Ethics 96

Ethics Crisis Transportation Airlines 96

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2019

Can PR people do right by doing wrong? Yet, sometimes, if you muster the nerve to color outside the lines, you can achieve more than you thought. Here are some examples of times when I broke the PR agency or media relations “rules” and was rewarded. Rule #2: Never follow up with media.

Pitching 197

Pitching Conference Internal International 197

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

Sword and the Script

DECEMBER 20, 2022

Advice is a form of nostalgia: dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts, and recycling it for more than it’s worth.”. ~ There are so many thoughtful contributions – from people working on both the in-house and agency sides. AI-written content adds more noise. “PR

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. Today, we’ll suggest some ways to do just that. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Consider technology tools.

Internal 147

Internal International Employee Mobile 147

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Medium Startups need to stop blaming publicists and journalists for their lack of press and learn how the media works. We need at least one media hit a week.” They’re also indicative of a rather significant misunderstanding of how the media works. I make more money that way, see?

Print 100

Print Media Pitching Writing 100

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. One of the coolest things about working in public relations is that the industry is constantly evolving, and there are many opportunities to utilize different skill sets when working with clients.

Media Relations 97

Media Relations Media Social Media Internal 97

PRSay

MARCH 25, 2019

Anything written inside an organization should be treated as if it could quickly go public. Hackers can also find and release damaging internal correspondence and documents. ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? .”

Internal 155

Internal International Communications Employee 155

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. For example, when a task gets harder in business, most leaders make a change or strive to do something different.

Media Relations 172

Media Relations Media Pitching Survey 172

The Hoyt Organization

NOVEMBER 16, 2023

More often than not, it’s challenging to attribute specific outcomes such as market dominance shifts, sales spikes, or ranking increases directly to isolated PR efforts. The International Association for Measurement and Evaluation of Communication (AMEC) convened the summit.

Publicity 100

Publicity Measurement Privacy Guidelines 100

Maxim Behar

APRIL 11, 2024

Host: But do you truly believe there are no happy immigrants? Because the decision not to live in Bulgaria is highly personal, it's not only about driving a better car or buying a house; you can fall in love, live in a dorm, work as a taxi driver, or sweep the streets and still be happy. It's always a pleasure to see you.

Television 59

Television System Interviews Travel 59

Wadds Inc.

JUNE 5, 2023

Prevention is better than cure - and if a crisis situation is often described as a car crash, this book is all about avoiding collisions. And be warned, practitioners following this advice will need to roll up their sleeves because there’s a lot of work involved in making the ride look smooth to outside observers.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. Whether to speak out on political or social issues will be different from company to company. In the era of accountability, accountability is the crucible of trust.

Company 187

Company Employee Internal International 187

Flack's Revenge

APRIL 27, 2021

Working in PR seems the reverse of the old quote: “I refuse to join any club that would have me as a member.” The funny thing was, that soon after I joined, I felt out of my element, due to lack of experience working for an agency). What does this mean, and why should we think out of our “bleeping PR heads?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Maxim Behar

APRIL 14, 2024

How do these different roles complement each other, and how do they shape your perspective on communications? Ultimately, all my endeavors over the years gather around one single concept – a love for what I do. I worked full-time in an editorial office and swept streets on weekends.

Writing 59

Writing Social Media Meeting Interviews 59