PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Still others bring in the PR firm too soon.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. It’s pull marketing 101. Uberall is a Berlin-based location marketing platform that seeks to build its brand here in the US. But, more often than not, internal data doesn’t work for B2B PR.

B2B 147

B2B Data Retail Survey 147

Sword and the Script

JUNE 13, 2023

It’s been trending in that direction for years. 27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. While you don’t have access to their analytics, you still can observe the overall trends.

Journalism 129

Journalism Media Relations Report Media 129

Bianchi Biz Blog

JUNE 1, 2023

Building on the resounding post-pandemic success of CES 2023, we present to you the top 10 reasons why CEOs, CMOs, and marketing and PR executives of automotive suppliers and mobility technology start-ups should make it a priority to participate in CES 2024, which is slated to run January 9-12, 2024.

Automotive 72

Automotive Mobile Technology Trade Shows 72

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. But most businesses aren’t marketing that kind of “lightning in a bottle.” Myth: Today’s PR is influencer marketing.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

JULY 6, 2016

Here are the top “new rules” resulting from trends that affect PR professionals in the digital age. Top Trends Affecting Today’s PR Professionals. The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts.

SEO 204

SEO Analytics Measurement B2B 204

Onclusive

JUNE 29, 2018

In closing, Sharam outlined three ways that data can help tell the story in a crisis: Aggregate content and identify trends. In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet.

Crisis 186

Crisis How To Brand Branding 186

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. We recommend using someone on the PR team, whether internal or with an external agency. Tip: Look at the product specs or any marketing and sales material.

Examples 62

Examples Product Launch Data Report 62

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. What is Influencer Marketing? What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

MARCH 25, 2016

In the past few years, we’ve reported to a lawyer-turned-retail-company COO (with amazing publicity instincts); a style entrepreneur who always took our lead; and a marketing MBA who struggled to understand why sales promotions weren’t mediaworthy. The more specific, the better. Communicate regularly. Tie PR to business goals.

Agency 120

Agency How To Product Launch Internal 120

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Ideas for new products or product enhancements.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement. Audit your internal staffing needs. Now is the time to look at who is working on what and determine if you have the best fit for each company marketing and PR initiative.

Meeting 136

Meeting Software Product Launch Agency 136

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two. The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. Build in checkpoints. Make it flexible.

Writing 130

Writing Comparison Product Launch Leadership 130

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. Marketing Integration Still Reigns

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 100

Interviews Publicity Technology Social Media 100

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. Seems informed. Opinionated.

Social Media 60

Social Media Media B2B Content Marketing 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Do keep up on trends. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics. It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. There’s a very smart exercise to be done when floating an idea internally.

Airlines 120

Airlines Exercises Fashion Print 120

Communications Conversations

JULY 20, 2017

I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc. Using content for marketing isn’t new, but it is something that Patterson hasn’t done consistently.

Corporate 0

Corporate Agency System Meeting 0

Beyond PR

JULY 21, 2016

Marketing that connects audiences and converts them into customers demands a holistic approach. And it’s not just our marketing and communications teams that are called on to do this. And it’s not just our marketing and communications teams that are called on to do this. Affects Communication & Demand Generation Strategies.

Brand 40

Brand Branding How To Employee 40

Shift Communications

AUGUST 3, 2016

Before you put a single word on paper you should have a conversation with your client (or if internal your boss). You’ll be expected to come up with that news release pipeline, the tradeshow cadence, the list of corporate and product awards and the now dwindling list of existing editorial calendars. Tie to current news trends.

B2B 60

B2B Interviews Strategy Product Launch 60

Communications Conversations

SEPTEMBER 2, 2015

of the marketing workforce now readily understands that employees are a valuable asset when it comes to social media promotion. So, why not use those products as an incentive to encourage employees to post via social? Internal contests/sweepstakes are the logical choice here. They’re your biggest fans! This is 2015.

Employee 60

Employee Social Media Brand Branding 60

NewsWhip

JUNE 10, 2021

And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. It comes down to product launches. That is a risk. It’s a framework, Ben.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR Conversations

SEPTEMBER 22, 2015

A focus on skills and evolving trends, as well as the PR profession’s strategic value, remain key to a more effective female presence. Possessing at least some basic technical skills has become essential as we work towards maintaining informed, relevant and positive relationships with various stakeholders, both internally and externally.

Interviews 40

Interviews Enterprise Corporate Internal 40