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The Importance of Networking in Public Relations

5W PR

Networking is the lifeblood of public relations. In today’s digital age, where communication has become more interconnected than ever before, understanding the significance of networking in public relations is paramount. Leveraging social media Platforms like LinkedIn and Twitter are excellent for professional networking.

Publicity 103
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Are employees the forgotten audience on LinkedIn?

Communications Conversations

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. For the most part, companies are squarely focused on one audience when it comes to their LinkedIn content: customers. But, LinkedIn can be a channel for this, too.

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5 creative tactics to get your executives posting more consistently on LinkedIn

Communications Conversations

You finally got a couple of your executives on LinkedIn. Many execs got more “active” on LinkedIn during the pandemic–namely because they had to! And LinkedIn use surged. It all added up to more execs joining the LinkedIn ranks–which was great! You helped them brush up (or create) their profiles.

LinkedIn 152
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8 Surprising Reasons To Raise Your Internal Communications Game

ImPRessions - Crenshaw Communications

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. 8 reasons to invest in internal PR. Internal communications initiatives that foster engagement become even more critical when colleagues are spread across the city, or even the country.

Internal 136
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Working with Global Media: CNBC International and The Associated Press Share Tips

Business Wire

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. Ted Kemp just moved to Singapore to serve as managing editor, Digital of CNBC International. But maybe it's OK to dream big in this constantly changing media landscape.

Internal 152
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The scope of public relations in the age of publics

Wadds Inc.

A fundamental challenge in defining the contribution of public relations to management is agreeing its role within an organisation. I’ve identified more than a dozen synonyms and descriptions for public relations practice through research literature over the past 120 years. Public relations is a relatively young profession.

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How do you solve a problem like the strategic role of public relations in management?

Wadds Inc.

Hamlet, Act 4, Scene 5, William Shakespeare What factors prevent public relations from being recognised and utilised as a strategic management function, and how can these barriers be overcome? Hypothesis 1 Management undertakes much of the public relations role, but doesn’t recognise it as public relations practice.