article thumbnail

Media Relations Trends and Predictions for 2024 | Business Wire Blog

Business Wire

Staying ahead of the media relations curve is strategic and necessary for effective communication. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world.

article thumbnail

Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

I was a journalism major, so most of my writing experience in college had a reporting angle. Once in PR I quickly learned that, while similar in some aspects, writing for PR and writing for journalism is also very different. . So someone with a journalism background will need to make that adjustment. What are you writing about?

Writing 294
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

article thumbnail

Building Internal & External Relationships [Infographic]

Deirdre Breakenridge

These concepts included media relations, employee and internal communication, building internal and external relationships, and reputation and trust. Shayla Costa is a senior at the University of Massachusetts Amherst studying Journalism and Portuguese.

article thumbnail

UK Media Moves including The Bureau of Investigative Journalism, Newsweek, The Telegraph and more!

Cision

The Bureau of Investigative Journalism establishes a new Global Health Team; Alex Hudson joins Newsweek International as Editor; The Telegraph appoints Catherine Neilan as Politics Live Blog Editor.

article thumbnail

Working with Global Media: CNBC International and The Associated Press Share Tips

Business Wire

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. While we may dream of it, rarely do we imagine our news being picked up and shared by global media. Their regional HQ in Asia is Singapore where Ted is based.

Internal 152
article thumbnail

2016 Global Social Journalism Study: How to Reach More Journalists on Social Media

Cision

Connecting with journalists via social media should be a no-brainer for any PR pro. A few years ago you probably could have gotten away with not using social media to listen to and interact with journalists and influencers; however, because it’s now so embedded in the news media’s everyday life, you risk missing out on coverage opportunities.