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Building a perfect pitch? The story is in the data

Onclusive

Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. Also, make sure that it’s compliant with privacy laws such as GDPR. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. The post Building a perfect pitch?

Pitching 370
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A Beginner’s Guide to Digital Media

5W PR

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations.

Media 78
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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Concerns about job losses, privacy breaches, and ethical use are widespread. The technology’s numerous challenges, such as defining and enforcing ethical guidelines in an entirely new dimension, mass adoption, and differentiation, loom as a counterpoint to PR’s power to inform.

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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157
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The Importance of Ethics and Authenticity in a PR Career

5W PR

Ethical PR practices, such as providing accurate information, avoiding deception, and respecting privacy, help PR professionals build and maintain trust with clients, stakeholders, and the public. Truthful storytelling Authenticity doesn’t mean revealing every detail.

Ethics 88
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Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling. There are a few things that PR-driven storytelling does that will never be mechanized or automated. How are its employees treated? Why does it matter?

Marketing 173
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What You Need To Know About Generative AI Prompts For Public Relations

The Hoyt Organization

Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. PR professionals can then make more informed strategic decisions and optimize their campaigns for success. This is what sets humans apart from machines.