Remove Creativity Remove Information Remove Privacy Remove Storytelling
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Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. And the heart of public relations is in storytelling.

Marketing 173
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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Concerns about job losses, privacy breaches, and ethical use are widespread. Ultimately, the challenge for PR and communications is to highlight the ways these AI systems can enhance human creativity, rather than replace it, while alleviating fears of an apocalyptic robot uprising.

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What You Need To Know About Generative AI Prompts For Public Relations

The Hoyt Organization

Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. PR professionals can then make more informed strategic decisions and optimize their campaigns for success. This is what sets humans apart from machines.

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Monday Roundup: Secrets

Waxing UnLyrical

Why: Online privacy is a valid concern in today’s connected world (yes, even for me). Kirk Hazlett relays the secret to encouraging creativity with honest and open feedback rather than negativity. 3 TED Talks That Uncover the Secrets of Storytelling. Image: Steven Depolo via Flickr, CC 2.0.

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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

This includes running a team of seven PR, email, website, social media, multimedia and creative experts. In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it.

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Best Practice When Using Video Across Different Social Media Channels

Prohibition

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. Your followers may also receive a notification to watch live, depending on their privacy settings.

Video 62
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” When employees are informed, this leads to trust. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 194