Remove Consumer Remove Information Remove Privacy Remove Storytelling
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Goodbye Third-Party Cookies, Hello Content Marketing

Contently - Strategy

In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy. Pressure from consumer privacy advocacy groups and regulatory entities is part of the reason why Google is now changing its M.O. What does a Google cookieless future look like?

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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157
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Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling. For one thing, a new generation of consumers are demanding more than just a bigger smartphone or a new flavor of sparkling water. What does it value? Why does it matter?

Marketing 173
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How To Do AI Startup & Tech PR, Featuring AI Survey Insights

Shift Communications

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. So, we conducted a consumer survey.

Survey 60
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage. PR helps differentiate.

Brand 149
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Turn Your Secret Sauce into a PR Asset with these 4 Steps

Flack's Revenge

The answers from this kind of discovery can inform everything from messaging, positioning, branding, website, collateral and so on, not just press releases. Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative.

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7 newsroom features that increase journalists? engagement

Presspage

Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. To protect the patient’s privacy, the clinic recorded interviews with him and made those available, along with interviews with physicians.