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Ad Tech PR Predictions For 2020

ImPRessions - Crenshaw Communications

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press.

Privacy 156
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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Concerns about job losses, privacy breaches, and ethical use are widespread. For PR, the task is to highlight these opportunities while navigating the hurdles related to privacy, access, and hardware requirements. Similarly, artificial intelligence (AI) has seen its share of controversy.

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Building a perfect pitch? The story is in the data

Onclusive

Also, make sure that it’s compliant with privacy laws such as GDPR. In addition to applying cutting-edge artificial intelligence (AI), the highest-rated databases are curated and verified by humans. Onclusive, for example, consistently maintains the integrity and quality of contacts so you don’t have to. The post Building a perfect pitch?

Pitching 370
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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157
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5 Cloud Tech Trends For 2020

ImPRessions - Crenshaw Communications

There are real opportunities for hybrid providers to promote their advantages through creative storytelling. Privacy concerns drive open source cloud. With more businesses looking to gain greater control over their data, open source cloud technology such as NextCloud or ownCloud could be set to go mainstream. Competition for talent.

Trends 182
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Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling. There are a few things that PR-driven storytelling does that will never be mechanized or automated. Turning customers into fans. ” Building trust.

Marketing 173
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The Importance of Ethics and Authenticity in a PR Career

5W PR

Ethical PR practices, such as providing accurate information, avoiding deception, and respecting privacy, help PR professionals build and maintain trust with clients, stakeholders, and the public. Truthful storytelling Authenticity doesn’t mean revealing every detail.

Ethics 88