Beyond PR

MARCH 8, 2017

There are advantages and disadvantages for releasing your new product announcement before, during and after the show. We’ve already explored, How to Know IF Your Product Launch Is ‘Trade Show Ready’ , so in this blog post, you’ll learn WHEN is the best time to release your new product news around an event.

Trade Shows 66

Trade Shows Product Launch How To Conference 66

5W PR

JANUARY 15, 2024

It goes beyond the tactical dissemination of information and aims to align communication efforts with overarching goals and objectives. This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities.

Communications 78

Communications Policies Product Launch Reputation 78

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. There are many PESTLE analysis templates available online.

Analysis 195

Analysis Corporate Reputation How To 195

Bianchi Biz Blog

JANUARY 22, 2024

For more information, contact Leticia Santos at lsantos@seraph.com. About Seraph : A global enterprise consulting firm that partners with business leaders to handle their most complex problems in areas such as supply chain, operations, and manufacturing challenges while delivering long-term operational and leadership improvements.

Automotive 91

Automotive Enterprise Resources Product Launch 91

Remote PR Jobs

SEPTEMBER 25, 2023

Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019. IHOP was able to show how sharing news and information across different platforms can increase the engagement of consumers. Google Assistant already shares information from search results.

Media 100

Media Print Radio Consumer 100

5W PR

MARCH 18, 2023

Sharing accomplishments, such as product launches and expansion into new markets. One way to improve internal communication is to establish regular communication channels between leadership and employees. This can help keep employees informed about the brand’s goals and achievements.

Company 88

Company Corporate Product Launch Internal 88

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. . Upon receiving the offer, reporters will inform the PR person if they can honor the embargo time and date, or they may opt to pass the story.

Pitching 177

Pitching B2B Product Launch Report 177

PR Fuel

SEPTEMBER 16, 2020

You earn it with your company’s activities, product launches, events, and updates. You have to explain why the information is interesting to people outside your company. You can share relevant company information with them like product launches, events in their communities, and important updates.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. What is Thought Leadership ? What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? We ask a thousand questions when onboarding a new client, and the answers inform our plan. They’re informed by consideration not only of the PR goals, but the marketing calendar, client feedback, and current industry conversations. Consider and prioritize your goals.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. There’s no buy-in at the top . The silver-bullet theory.

SEO 178

SEO Storytelling Product Launch Measurement 178

PRSay

OCTOBER 15, 2020

Striking the right tone in your messaging is as important as presenting consistent, factual and concise information. And it all starts to look and feel like information overload. Think like an employee, customer or parent, and give them the information they need to know. Provide concise, digestible information.

Product Launch 164

Product Launch Radio Employee Consumer 164

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. The goals will inform the type of program and the nature of the relationship. What is the product launch timeframe? Also ask: What is the overall marketing commitment?

How To 120

How To Case Study Product Launch Agency 120

PRSay

NOVEMBER 5, 2018

Many organizations already add video to their press releases to support product launches, events and executive announcements. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Enhancing press releases with video. Syndication with video.

Video 116

Video Communications Strategy Product Launch 116

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. PR also ensures that the information the journalist receives is accurate and the finished article doesn't have any factual errors. Product launch. Thought leadership strategy. That's the journalists' job.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. Worse, they may let the news trickle out without a proper media strategy.

Agency 205

Agency Pitching Internal International 205

Bianchi Biz Blog

JUNE 1, 2023

Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches. By leveraging CES as a launchpad for your press announcements, media interviews, product demonstrations and thought leadership initiatives, you can catapult your brand to new heights of visibility and recognition.

Automotive 73

Automotive Mobile Technology Trade Shows 73

PRSay

AUGUST 5, 2020

Does the client’s product or service provide something that people need during this turbulent time? Would the PR campaign meet the test of informing rather than selling, or would it come across as exploitative and insensitive? Its value must be obvious and easily accepted, not forced. Think about the outcome. Be honest and realistic.

Product Launch 195

Product Launch Pitching Meeting Conference 195

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

A big new product launch typically happens once in a couple of years at best. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. Branded content can help a company differentiate its offering through insights and thought leadership.

B2C 120

B2C Product Launch SEO Storytelling 120

Presspage

AUGUST 24, 2018

Designed to summarize a business, product, or event, media kits are primarily utilized by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information. What should be in a media kit?

Media 68

Media Leadership Product Launch Television 68

PR in High Definition

JUNE 25, 2020

I’ve missed sharing problems and giving and receiving those tidbits of information that will help shape my own opinions and perhaps help me make some good decisions throughout the day. The true colours of leadership teams were shown recently, and, for some, it wasn’t admirable at all. Are they admired or derided?

Reputation 75

Reputation Employee Leadership Product Launch 75

Communications Conversations

JUNE 14, 2018

That said, as a publicly traded company, we rely on newswire services to release quarterly earnings information to shareholders, investors and basically just a wider audience than we could reach on our own. In this way, it is a valuable tool I will continue to utilize. Another way to think about this question is from a marketing standpoint.

Communications 83

Communications Public Affairs B2C B2B 83

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

A sales-oriented trade show like Cloud Expo in New York may work for many goals, while a more ideas- driven one like Fortune Live Media may align better with thought leadership objectives. These videos can be easily shared with media who may not have attended but want more information about key announcements or trends. Bring the news.

Conference 95

Conference Trade Shows How To B2B 95

Critical Mention

SEPTEMBER 3, 2018

Thought leadership is an important part of any successful PR strategy. According to ITSMA, a leading marketing association for technology, communications and professional services providers, 75% of would-be buyers say thought leadership helps them determine which vendor to put on their short list. You can become a thought leader.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

PR in High Definition

JUNE 25, 2020

I’ve missed sharing problems and giving and receiving those tidbits of information that will help shape my own opinions and perhaps help me make some good decisions throughout the day. The true colours of leadership teams were shown recently, and, for some, it wasn’t admirable at all. Are they admired or derided?

Reputation 48

Reputation Employee Leadership Product Launch 48

Prohibition

AUGUST 16, 2021

Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Video content has become a central component across all social media platforms. Think about alternative options of video beyond just recording people talking to a camera.

LinkedIn 62

LinkedIn Video How To Marketing 62

Shift Communications

AUGUST 17, 2018

Weighing competitor results against your client’s earnings is a bit like making a pro and con list, but it’s important to remember that there is outreach potential in every financial benchmark and an opportunity to discuss new leadership and change management strategies for improvement over the next quarter. Revisit key company announcements.

Pitching 83

Pitching Product Launch Data Measurement 83

PR Fuel

JULY 26, 2020

This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. Your company spends a huge amount of time, money, and energy to get your new product ready. But, the media need to be informed of the event before they can help with publicity.

SEO 52

SEO Writing Local Product Launch 52

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. People will turn to the media for solace and key information. Embrace change and try to stay positive.”

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Fuel

JUNE 16, 2021

With this guide, you can make a more informed decision when developing your content marketing strategy. Automation can help you gather the information you need to make informed decisions in the future. New leadership announcements . For a product launch, consider distributing press releases one to two weeks in advance.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Whether it’s a story pitch, new product launch or other initiative, the PR strategist must think like a journalist. Will it help or inform them?

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

JANUARY 3, 2023

Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 104

Interviews Publicity Technology Social Media 104

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. Content marketing can go a long way toward building buyer trust, by providing audiences with useful information and building thought leadership. Gain audience insights.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

Prohibition

JANUARY 14, 2022

For example, an employee leaks damaging information about your company. ? A major crisis. For example: A lawsuit alleging dangerous product defects. Here are a few things you should consider as part of your PR crisis management plan: Who will decide what information needs to be released, and in what format?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62