ImPRessions - Crenshaw Communications

JULY 31, 2017

Nothing in public relations is quite as rewarding as securing an important interview for a client. For some, this can mean an intense media training session. For others, a simple review of the interviewer’s background and expectations are all that’s necessary. How to prepare for a media interview.

Interviews 206

Interviews Media Advertising Advertising 206

Polaris

MARCH 24, 2015

We have a very simple philosophy about media training. It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. However, someday they will need to prepare for a media interview without access to communications expertise. 2 Be Prepared.

Media Training 100

Media Training Training Media Interviews 100

Polaris

NOVEMBER 19, 2014

The idea of a media interview is enough to cause even the most confident executive to break into a cold sweat. To make matters worse for some individuals, the thought of taking a media training session to prepare for interviews can be equally daunting. and how these pressures can affect the interview process.

Media Training 137

Media Training Training How To Media 137

5W PR

NOVEMBER 29, 2017

Of course, the training needs to happen, but like almost everything, we get better as we practice doing it right… practice done wrong will not lead to improvement though. So a big part of media training should be putting the student in front of others who will ask them random questions. Let them answer completely.

Media Training 87

Media Training Training Film Media 87

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step. Prepare a Briefing Book.

Media 294

Media Trade Shows Travel Interviews 294

Flack's Revenge

AUGUST 4, 2022

Since I work in PR, and also help execs hone their performances (well, media interview skills) we had a lot to talk about when we met. It’s based on the premise that you can fundamentally improve interview and presentation skills. It is not just about facts, figures, and informing them) What is the genre (the medium)?

Film 156

Film Media Training Enterprise Interviews 156

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

A good PR rep should have a role in nearly any media briefing. Below are a few things we should keep in mind when staffing an interview: Kick things off. Most journalists will do their own research ahead of an interview, but a verbal summary is a good conversation-starter. Let the interview play out, but pay attention.

Interviews 208

Interviews Media Construction B2B 208

ImPRessions - Crenshaw Communications

DECEMBER 8, 2021

Any company can benefit from media training , but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. What makes a good media prep session?

Media Training 334

Media Training Training Media Interviews 334

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared!

Interviews 120

Interviews How To Healthcare Media Training 120

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21.

Report 148

Report Pitching Media Survey 148

Prohibition

OCTOBER 12, 2019

If you’re a follower of our Twitter page, you will know we regularly tweet our expert advice on how to best prepare for and behave in media interviews. It is easy to become frustrated when you feel you aren’t being heard, but controlling your emotions is vital whilst taking part in a media interview. 1) BE ENTHUSIASTIC.

Interviews 48

Interviews Media Media Training Training 48

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. Several factors determine how the public will receive a video/interview apology. In interview with Jim Cramer on his CNBC show, Stumpf accepts no real responsibility. Apology accepted?

Interviews 170

Interviews Media Training Training Video 170

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? 1) They think an interview is just about answering questions. An interview is not about answering a reporter’s questions!

Interviews 60

Interviews Media Training Training Trends 60

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. The brand perception audit may provide key insight that informs the overall PR strategy. Media training. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

APRIL 11, 2024

Mr. Sackur interviewed Mr. Ali about his country’s vast oil reserves and their impact on both the country and the climate. The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview.

Interviews 193

Interviews How To Media Viral 193

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work. Occasionally we see overconfident executives who feel they aren’t in need of media training. Like many client service businesses, ours works best when it’s predictable and reliable.

Media Training 249

Media Training Policies Agency Interviews 249

PR for Anyone

FEBRUARY 15, 2023

Offer exclusive information or access to experts. Include all relevant information in the body of the email. Offer to provide more information or additional sources. Offer to set up an interview with a subject matter expert. Highlight the newsworthiness of your story. Use eye-catching subject lines and headlines.

Pitching 130

Pitching Media Interviews Video 130

MaccaPR

JUNE 28, 2016

Of course, as PR professionals, we can provide media training to our top executives. Use bridging techniques to get the interview back on track.” All good advice for media interviews, backed by PR best practices. All good advice for media interviews, backed by PR best practices. Never, ever lie.”.

Interviews 59

Interviews Media Training Media Training 59

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? That’s not a bad answer, per se, because it communicates real information. There are many reasons executives might say too much during an interview. They Say Too Much.

Media Training 120

Media Training Media Training Interviews 120

PR in High Definition

OCTOBER 27, 2022

Smart phones and social media have transformed the way we ingest our media, and as a society we are increasingly looking to video to keep us informed and entertained – the average person watches 100 minutes of video every day. An interview is no different. The trick is to ease into it Think about setting.

Film 62

Film Interviews Video Media Training 62

ImPRessions - Crenshaw Communications

MAY 8, 2017

Not literally, but there’s almost no such thing as oversharing when it comes to informing and educating your PR team. One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. Take some chances.

Media 199

Media Interviews YouTube Hotels 199

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. That’s not a bad answer, per se, because it communicates real information.

Media Training 120

Media Training Media Training Small Business 120

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. Media prep didn’t stick. Interview is deadly dull .

Interviews 309

Interviews Product Launch Radio Media Training 309

PRSay

JUNE 26, 2019

What would you do if your client pulled out a sheet of talking points during a live interview? ” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” If you’re like many PR pros, then you’d likely be in a state of panic.

Interviews 144

Interviews Media Study Course 144

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This is where some targeted media training right before interviews is highly recommended. We also commend brands who prepped tips for watching and photographing, and experts giving smart interviews on the subject. neglected to mention the mattress company sponsoring the tour. Find a relevant tangent and work it.

Hotels 200

Hotels Local Interviews Viral 200

PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers. Communicators can also be the “helpers” to the media right now.

Skype 206

Skype How To Crisis Pitching 206

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. It’s a fun and informative listen. Get connected!

Training 113

Training Crisis Media Training Crisis Management 113

ImPRessions - Crenshaw Communications

MARCH 8, 2016

They work best for offbeat stories, interviews with interesting personalities or topics, or little-explored subjects that benefit from detailed exploration. To be successful and commanding in a podcast interview, it’s important to understand how to articulate messages succinctly so they survive a sometimes rigorous editing process.

Pitching 159

Pitching Radio Training Interviews 159

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Decide in advance what your goal for the interview will be.

Media Training 180

Media Training Training Interviews Media 180

PRSay

NOVEMBER 12, 2020

Journalists are gathering information in new ways. For instance, one of his favorite ways of generating sources was to have a “deskside meeting” with people, talking casually over coffee rather than doing a formal interview. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said.

Journalism 211

Journalism Report Interviews Meeting 211

Konnect Agency

DECEMBER 1, 2019

How to Prepare for an On-Camera Interview. There is good news, though: Your publicist is equipped to guide you through the process and ensure that you and your brand’s message are well-represented and clearly expressed during any broadcast interview. Will your interview be on live TV, or will it be taped and aired at a later date?

Interviews 80

Interviews Media Training Print Brand 80

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. Do you have an opt-in in place to capture people’s information and put them in a nurturing sequence to get to know you and THEN buy from you?

Television 130

Television Print Interviews YouTube 130

PRSay

SEPTEMBER 4, 2020

And what etiquette should communicators consistently model to strengthen virtual relationships with peers, clients, media and stakeholders? Besides, our brains process 90 percent of visual information but only 10 percent of auditory. Turn on your video. It can be rude to not turn on your video. Get camera-ready.

Conference 188

Conference Video Software Privacy 188

Barokas

MARCH 16, 2020

Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner. Stick to the facts and point your audience to official resources (your local government communications or the CDC) for more information. Stay well, stay safe, stay sane, stay home.

Communications 88

Communications Case Study Conference Resources 88

Barokas

APRIL 23, 2020

Now might not be the right time to reach out and work on relationships with the contacts on these lists, but it is an opportunity to bolster your databases with better research and information about top targets, industry experts and influencers. Set up a media training 101 or refresher. Help your spokespeople shine.

Crisis 88

Crisis Product Launch Media Training Interviews 88

Public Relations Sydney

AUGUST 11, 2014

A media policy is essential for maximising all media opportunities – for any type of business, even if you are working from home. The benefits of having a media policy in place include: You can feel confident and well prepared for the interview. You can develop a strategy for the interview. Example media policy.

Policies 57

Policies Examples Interviews Media 57

PR for Anyone

MAY 18, 2022

Watch the video above and read the transcript below for some more information and don’t forget to subscribe and ring the bell on YouTube. Your messaging needs to be on point so that not only the media but also any potential clients or customers know what you do for them right away. Do you make a good interview?

YouTube 130

YouTube Video How To Pitching 130