PR for Anyone

FEBRUARY 15, 2023

Offer exclusive information or access to experts. Include all relevant information in the body of the email. Offer to provide more information or additional sources. Offer to set up an interview with a subject matter expert. Highlight the newsworthiness of your story. Use eye-catching subject lines and headlines.

Pitching 130

Pitching Media Interviews Video 130

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work. Occasionally we see overconfident executives who feel they aren’t in need of media training. Like many client service businesses, ours works best when it’s predictable and reliable.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

APRIL 11, 2024

Mr. Sackur interviewed Mr. Ali about his country’s vast oil reserves and their impact on both the country and the climate. The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview.

Interviews 193

Interviews How To Media Viral 193

PR in High Definition

OCTOBER 27, 2022

Smart phones and social media have transformed the way we ingest our media, and as a society we are increasingly looking to video to keep us informed and entertained – the average person watches 100 minutes of video every day. An interview is no different. The trick is to ease into it Think about setting.

Film 62

Film Interviews Video Media Training 62

PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers. Communicators can also be the “helpers” to the media right now.

Skype 206

Skype How To Crisis Pitching 206

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This is where some targeted media training right before interviews is highly recommended. We also commend brands who prepped tips for watching and photographing, and experts giving smart interviews on the subject. Make social media job #1. neglected to mention the mattress company sponsoring the tour.

Hotels 200

Hotels Local Interviews Viral 200

PRSay

JUNE 26, 2019

What would you do if your client pulled out a sheet of talking points during a live interview? ” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” If you’re like many PR pros, then you’d likely be in a state of panic.

Interviews 145

Interviews Media Study Course 145

ImPRessions - Crenshaw Communications

MARCH 8, 2016

Podcast producers are generally a scrappy bunch who’ve built an audience gradually through social media and word-of-mouth as opposed to conventional advertising. Before the pitch, it’s a good idea to listen to a few episodes, study the website and all social platforms and find ways to engage.

Pitching 159

Pitching Radio Training Interviews 159

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. It’s a fun and informative listen. A must read!

Training 113

Training Crisis Media Training Crisis Management 113

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. Do you have an opt-in in place to capture people’s information and put them in a nurturing sequence to get to know you and THEN buy from you?

Television 130

Television Print Interviews YouTube 130

Cision

AUGUST 24, 2016

Social media makes it easy to reach and connect with your audience, but are you engaging them effectively? In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. How has social media transformed PR?

Social Media 120

Social Media Reputation Crisis Media Training 120

Contently - Strategy

JANUARY 26, 2023

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. These include videos, webinars, podcasts, articles, and social media posts. There are differences, however. Measure your results.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PR for Anyone

MAY 18, 2022

Watch the video above and read the transcript below for some more information and don’t forget to subscribe and ring the bell on YouTube. Your messaging needs to be on point so that not only the media but also any potential clients or customers know what you do for them right away. Do you make a good interview?

YouTube 130

YouTube Video How To Pitching 130

ImPRessions - Crenshaw Communications

APRIL 21, 2016

In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. . Offering him as a spokesperson typically drives more trade media interviews than any other pitch, because of his depth of knowledge and sheer passion.

B2B 120

B2B B2C Product Launch Creativity 120

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions.

Media Training 182

Media Training Training Interviews Media 182

Barokas

APRIL 23, 2020

My social media feed is filled with photos and stories of home refreshes and cleaning projects that have lived at the bottom of to-do lists for months or years. If your spokespeople aren’t getting enough interview time with the media right now, take it as an opportunity to refine their skills. Do some light remodeling.

Crisis 88

Crisis Product Launch Media Training Interviews 88

PRSay

FEBRUARY 20, 2020

By placing an embargo on a story, a PR team or organization can get journalists information in advance, an arrangement that benefits both parties. An embargo can be very helpful if I get the release early and have the opportunity to do interviews well in advance of the embargo date,” he said.

Radio 198

Radio Tools Journalism Interviews 198

PRSay

MAY 23, 2022

What were some of the steps you took to ensure accurate media coverage during the trial? Part of that was just making sure that journalists had the right information ahead of time in the form of legal filings that would be relevant. What best practices can you share for counteracting misinformation or disinformation on social media?

Ethics 143

Ethics Public Affairs Television Social Media 143

Deirdre Breakenridge

MARCH 25, 2015

Social media gives us the ability to know a lot of information about a person. One, it shows they are thinking and they really want to share information through my community because they feel it would be beneficial. Media Media Training PR 2.0 Interact with me before “the ask.”

Pitching 150

Pitching Radio Newspapers Print 150

Public Relations Sydney

AUGUST 11, 2014

A media policy is essential for maximising all media opportunities – for any type of business, even if you are working from home. The benefits of having a media policy in place include: You can feel confident and well prepared for the interview. You can develop a strategy for the interview. Example media policy.

Policies 57

Policies Examples Interviews Media 57

PRSay

JUNE 26, 2019

What would you do if your client pulled out a sheet of talking points during a live interview? ” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” If you’re like many PR pros, then you’d likely be in a state of panic.

Interviews 60

Interviews Media Study Course 60

Prohibition

JANUARY 24, 2022

Key contacts, templates, and comprehensive protocols on how and when to exchange information, as well as with whom, should all be included in the strategy. Crisis communications are key in today’s interconnected social media world. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PR for Anyone

OCTOBER 28, 2021

You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out. Don’t forget to connect with journalists on social media too. You’ll develop a much better relationship with the media. Basically, you need to be observant.

Publicity 130

Publicity Pitching System Small Business 130

ImPRessions - Crenshaw Communications

MARCH 17, 2017

census data; Nielsen’s MyBestSegments, which provides demographic information and lifestyle habits; and one of our personal favorites, the the Pew Research Center website, which offers free research on everything from finance and political attitudes to media and tech. Be scrupulous. Both are very important for PR people.

Training 159

Training Pitching Writing Video 159

Shift Communications

SEPTEMBER 14, 2017

ACs spend a great deal of time writing, compiling reports, working with media lists, doing social media and traditional media monitoring, maintaining databases and lists, and generally providing a solid foundation for their team to build on. Senior Account Executives.

Agency 87

Agency Internal International Media Training 87

MaccaPR

MAY 23, 2016

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. Mine Social Media for Public Health Trends. November 3, 2015.

Conference 80

Conference Healthcare Marketing Crisis 80

wiredPRworks

OCTOBER 19, 2015

For more information, or to register, visit the ISHMPR annual conference site. Hope to see you there! Here's what I'll be talking about. Marketing and PR Healthcare Keynote. Perfecting PR: How to Quickly Attract Attention, Clicks and Customers for Tomorrow, Today.

Healthcare 53

Healthcare Marketing Conference Training 53

wiredPRworks

NOVEMBER 11, 2016

And, here's a quick transcript from my interview via the site. Most people are concerned with their social media follower count, but the fact is that it’s actually the engagement and not the number of followers that counts most. I think more information is better than less.” —@wiredprworks. Making and Keeping Friends.

How To 63

How To Brand Branding Local 63

Reputation Us

SEPTEMBER 7, 2016

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.”

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Norton's Notes

OCTOBER 17, 2014

From childrens’ and young adults to Dystopian alongside author interviews and guest posts, Bartsbook shelf is the go to place for insights on books, films and general musings. Digital-Football is all about the role of sport in the world of social media. My Top 25 UK PR and Social Media Blogs.

Blogging 77

Blogging YouTube Writing Fashion 77

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR for Anyone

MAY 24, 2022

I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them.

Pitching 130

Pitching Television Interviews YouTube 130

PR for Anyone

NOVEMBER 11, 2021

Access is simple and providing information is so easy to do. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Are you sharing information? Online and Social Media. Do you have a blog?

Publicity 225

Publicity Marketing YouTube Video 225

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

But sometimes we overlook freelancers and other “gig” contributors, whose numbers are increasing as traditional media outlets shrink. These contacts can be a gold mine of information and access, particularly when it comes to cracking morning television or top-tier print publications. Conduct media training early.

Television 120

Television Interviews Engineering Tools 120

The Proactive Report

FEBRUARY 20, 2017

GO beyond social media and start a personal relationship with your important contacts. Distribute your content wisely : You need to maximize owned, earned, paid and social media. Post to your social accounts, but take the time to individualize each post so it is created specifically for that platform.

Digital PR 113

Digital PR System Infographics Banking 113

Marketwired

FEBRUARY 16, 2016

rather than just sharing a link to each show through Twitter, we pull out our interview guests’ compelling quotes and place these quotes in tweets with a dedicated link to the show landing page. The quotes pique far more interest around our guests and their interviews. For my podcast, Women Worldwide. Tears abound!

Creativity 100

Creativity Pitching Writing Conference 100