ImPRessions - Crenshaw Communications

DECEMBER 8, 2021

Any company can benefit from media training , but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. What makes a good media prep session? Pros and cons of virtual media trainings.

Media Training 334

Media Training Training Media Interviews 334

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21.

Report 168

Report Pitching Media Survey 168

Onclusive

NOVEMBER 8, 2023

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training 195

Training Media Training Reputation Crisis Communications 195

Flack's Revenge

AUGUST 4, 2022

While the media training we provide at Fusion PR often focuses on story telling, the art of bridging to key messages, and navigating tricky questions, Brette teases out the more personality and stylistic-driven factors that can demonstrate confidence and authority. Setting (where are you in space and time)? Brette Goldstein.

Film 156

Film Media Training Enterprise Interviews 156

Onclusive

AUGUST 9, 2021

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Media Training. With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Media Training. Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. the eyes of customers or journalists. Crisis Communications. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JULY 13, 2022

Finally, ensure you package the offer in a compelling way that doesn’t reveal too many insights that would potentially preempt any information in the interview. Securing media interest is only the first step. It’s also wise to double-confirm all information and make sure both parties can contact one another directly.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

JUNE 1, 2021

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream. Reflect and offer constructive feedback.

Interviews 268

Interviews Media Construction Report 268

Remote PR Jobs

SEPTEMBER 25, 2023

Moreover, when it comes to prepping their clients for that big interview, many communicators find themselves outsourcing their media training to an expert. Dubbed "The PR Whisperer," she also counsels fellow communicators, and brands, on what they need to know for their next moment in the media. Farmer excels.

Interviews 100

Interviews Media Media Training Training 100

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. The brand perception audit may provide key insight that informs the overall PR strategy. Media training. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

Company spokespersons often share useful information or data we might not even know during a journalist discussion that can be applied to future outreach. Or they may divulge information not intended to be public. You will also want to know how the journalist reacted to the information and whether anything was incomplete or unclear.

Interviews 208

Interviews Media Construction B2B 208

Prohibition

APRIL 12, 2023

Our expert team initially conducted a social listening exercise and content audit with Diaverum, which informed the development of a new comprehensive social media strategy for its clinics across the world.

Healthcare 62

Healthcare Exercises Media Training Software 62

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work. Occasionally we see overconfident executives who feel they aren’t in need of media training. The negative media story. . How PR Teams Manage the Unexpected.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. It would have been more effective to say, “I am very sorry that our customers’ information was stolen on my watch.”. Scandal: 2018: Not informing the users of a massive data breach.

Interviews 170

Interviews Media Training Training Video 170

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. It’s a fun and informative listen. Get connected!

Training 113

Training Crisis Media Training Crisis Management 113

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? That’s not a bad answer, per se, because it communicates real information. Brad Phillips is the president of Phillips Media Relations , which specializes in media and presentation training.

Media Training 120

Media Training Media Training Interviews 120

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

A briefing documen t includes basic information about a journalist as well as deeper insights on their point of view, relevant stories, and more. Outside of a formal media training, every good PR agency team will take an experienced spokesperson through anticipated questions to prepare him for the conversation.

Interviews 251

Interviews Media Television Media Training 251

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. That’s not a bad answer, per se, because it communicates real information.

Media Training 120

Media Training Media Training Small Business 120

PRSay

MARCH 25, 2019

There has, perhaps, never been a greater premium on the “propriety” aspect of “proprietary information.” Though transparency is key, it’s important to realize the risks of sharing sensitive information digitally. Hackers can also find and release damaging internal correspondence and documents.

Internal 156

Internal International Communications Employee 156

PRSay

OCTOBER 13, 2021

You need to come forward swiftly, but with meaningful information.”. Somewhere in the organization is someone who represents that audience” and can undergo media training. Thomas Brooks asked. Organizations should “move at the speed of trust,” Susman said. It’s going to take telling the story multiple times.”

Communications 148

Communications Pharmaceuticals Corporate Film 148

PR in High Definition

OCTOBER 27, 2022

Smart phones and social media have transformed the way we ingest our media, and as a society we are increasingly looking to video to keep us informed and entertained – the average person watches 100 minutes of video every day. But whatever type of video we’re talking about, our world is becoming dominated by it.

Film 62

Film Interviews Video Media Training 62

Reputation Us

JULY 26, 2019

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. national, local, industry media) to ensure you’re the go-to company for relevant, timely information.

Publicity 60

Publicity Wikipedia Nonprofit Media Training 60

ImPRessions - Crenshaw Communications

JULY 31, 2017

For some, this can mean an intense media training session. How to prepare for a media interview. Anna Mariotti, Public Information Coordinator at WSP USA, stresses the importance of clients’ having a media liaison or PR person sit in on the interview. Always accompany clients to interviews.

Interviews 206

Interviews Media Advertising Advertising 206

The Proactive Report

MARCH 21, 2017

A crisis can occur so much faster now and the information can spread like wildfire on social media. Be ready to be open and transparent and share as much information as you can. Establish who will respond to media inquiries and what your key messages will be. Have this team do crisis media training.

Reputation 140

Reputation Crisis Social Media Google 140

Landis PR

OCTOBER 25, 2021

The appetite for information doesn’t follow an antiquated nine-to-five work week. If a journalist can count on you to get them the vital information for a digital piece that posts at 9:00 p.m., COVID information fatigue is high. Communicate when necessary, with complete and compact information. you’re a reliable source.

Healthcare 98

Healthcare Communications Measurement Resources 98

ImPRessions - Crenshaw Communications

MAY 8, 2017

Not literally, but there’s almost no such thing as oversharing when it comes to informing and educating your PR team. One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories.

Media 199

Media Interviews YouTube Hotels 199

Barokas

MARCH 16, 2020

Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner. Stick to the facts and point your audience to official resources (your local government communications or the CDC) for more information. Stay well, stay safe, stay sane, stay home.

Communications 88

Communications Case Study Conference Resources 88

Stuart Bruce

OCTOBER 6, 2016

For agency people, when asked about their three top sources for social media education, expert blogs are the most popular (64%); followed by conferences and events (44%) and external training courses (35%). Over half of agency people require more digital/social media training (53%). Digital PR training.

Training 119

Training Digital PR Media Training Education 119

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions. Will it likely be friendly or combative?

Media Training 182

Media Training Training Interviews Media 182

PR for Anyone

FEBRUARY 15, 2023

Offer exclusive information or access to experts. Include all relevant information in the body of the email. Offer to provide more information or additional sources. Highlight the newsworthiness of your story. Make it easy for journalists to understand the value of your story. Use eye-catching subject lines and headlines.

Pitching 130

Pitching Media Interviews Video 130

Konnect Agency

JUNE 22, 2023

It can also help ensure that the public and the media receive accurate information, getting you back to business a Taking on this strategy for an internal communications team can be challenging while balancing other priorities, that’s why businesses should seek the assistance and guidance of a PR agency.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

Deirdre Breakenridge

MARCH 25, 2015

Social media gives us the ability to know a lot of information about a person. One, it shows they are thinking and they really want to share information through my community because they feel it would be beneficial. Media Media Training PR 2.0 And, two, it also shows you really want to work with me.

Pitching 150

Pitching Radio Newspapers Print 150

Victorious PR

FEBRUARY 16, 2023

PR professionals often reach out to journalists and other media representatives with information or news about their clients or organizations that they believe would interest them and their audience. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

PR professionals often reach out to journalists and other media representatives with information or news about their clients or organizations that they believe would interest them and their audience. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

PR professionals often reach out to journalists and other media representatives with information or news about their clients or organizations that they believe would interest them and their audience. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Publicity Training 52

ImPRessions - Crenshaw Communications

MAY 20, 2019

Marijane Funess, who left our agency a year ago to join a nonprofit, says, “I thought it would be easy to brainstorm and get information for story pitches, but, proximity doesn’t always guarantee that I’ll shake loose what I need in a timely fashion!” There’s also the siloed nature of many organizations.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Source: meowgifs.com.

Interviews 60

Interviews Media Training Training Trends 60