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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 75
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How an Esteemed Media Trainer Preps Clients For the Big Interview

Remote PR Jobs

But when it comes to being interview-ready, public relations pros sometimes shy away from being confident spokespeople. Moreover, when it comes to prepping their clients for that big interview, many communicators find themselves outsourcing their media training to an expert.

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People Mistrust Media Reports About Climate Change, Study Finds

PRSay

In interviews aimed at understanding skepticism about climate change, the study found that many participants are suspicious of language that presents climate change as a crisis or an urgent threat. Networks and radio and newspapers and television — they’re all getting paid to tell me something,” one interviewee said.

Study 78
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Helsinki, Finland – Growth Path Ahead

Landis PR

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. It is not advisable to have an employee of a communications firm present in the interview situation. The most popular commercial radio channel is Radio Nova.

Radio 64
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3 Media Relations Tips for When Top-Tier Publications Seem Out of Reach

PRSay

Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. While readership numbers are lower than that of top-tier publications, trade outlets are a trusted source of information, and 100 percent of the content directly pertains to a particular industry. Don’t overlook blogs.

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How Securing Media Coverage Brings Greater Value Than Ever

PR Insiders

Think about how you get information these days. Did you hear that interview on the radio or on a podcast? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy! Think about TV interviews as just one example.

Print 78
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Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Much, much tougher. The stats back up the claim.