Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Write down your objectives. Is your story best told through video? Register now!

Storytelling 120

Storytelling Infographics Content Marketing Film 120

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling. The art of writing a pitch is one thing, but having the journalist actually engage with the pitch is a different beast. To sum it up, help the journalist help you. Have an engaging pitch.

Pitching 140

Pitching B2B Infographics Study 140

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases first began to integrate digital features in 1997 with the addition of audio, video, and images. Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Press releases should be written in proper AP style (like journalists write).

Pitching 40

Pitching Writing Engineering Wikipedia 40

Critical Mention

FEBRUARY 10, 2018

Storytelling is our game . Today, storytelling is a buzzword. Of course, writing and creating content is one way to express creativity, but now, visuals play a greater role in getting the news out. And it’s great to get that experience working at different types of entities. via GIPHY. But, guess what? via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Critical Mention

NOVEMBER 6, 2018

Write for your target audience. As a business, you sell your products or services to various demographics, but when it comes to your brand’s story, you’ll want to make sure you’re writing it in a way that’s going to resonate with your customer base in addition to your target audience. Use video formats. Use timeline features.

Social Media 65

Social Media Media Writing Infographics 65

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. When you can, offer high resolution photos, videos or infographics. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. Sometimes, an image can even spark an idea for a story. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Beyond PR

JANUARY 3, 2017

Storytelling. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills. So what’s left? And people love a good story.

Company 72

Company Storytelling Small Business eBook 72

Cision

JULY 30, 2015

Write out a few concise messages that need to be delivered during the interview, and have them in front of you, if possible. As the interviewee, if you have details or assets such as photos or videos to support the reporter’s story, reach out and provide what you have. Check out this infographic for a helpful checklist!

Interviews 120

Interviews How To Media Infographics 120

Ishmael's Corner

MAY 25, 2015

If a journalistic-grade narrative underpins the native advertising — storytelling techniques, visual and useful and/or informative — I don’t think people care where the content originates. The native ad from Friskies riffs on what BuzzFeed editorial has turned into an art form, the cat video. I’ve changed my mind.

Advertising 60

Advertising Advertising Journalism Storytelling 60

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 10, 2019

Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. “Content marketing will revolve more around individuals and storytelling components. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Beyond PR

AUGUST 18, 2016

Vine videos that are limited to six seconds and Instagram videos of 15 seconds or less — designed to grab attention in the fast-moving environment of a social newsfeed. While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. The result? The goal is to be repeatedly recognized. Consistency.

Brand 40

Brand Branding Product Launch Guidelines 40

Beyond PR

MAY 17, 2018

In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about , so they actually pay attention and engage with the brand. But how do they do this effectively?

Brand 40

Brand Branding Video Community 40

Beyond PR

JUNE 16, 2016

The challenge lies in balancing style with substance,” writes Glenn Frates, Regional Vice President of Customer Content Services at PR Newswire, in 5 Rules for Publishing High Quality Press Releases. The next time you’re sending a press release, look to these six formatting practices to improve your storytelling. Boilerplates.

Infographics 40

Infographics Writing Storytelling Video 40

Shift Communications

APRIL 23, 2015

Visuals : Traditionally, communicators have been trained in writing. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

PR 20/20

AUGUST 11, 2016

As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” The Visual Storyteller. The Content Writer. Visual content connects with, entertains, and educates consumers.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” The Visual Storyteller. The Content Writer. Visual content connects with, entertains, and educates consumers.

Marketing 40

Marketing Mobile Engineering Technology 40

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Write like your intended audience talks. In a word, content.

Agency 40

Agency Real Estate Film Video 40

5W PR

FEBRUARY 22, 2024

Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

Journalistics

JULY 6, 2013

Copywriter – one of the people above should be able to write the words you need to communicate. In some instances, it might be a difficult task to do on the fly – and the people above may be dealing with other issues at the time, and not be able to focus on writing great copy.

Marketing 52

Marketing Community Trends Case Study 52

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. Jon: “It’s all about storytelling and I’ve been telling stories in one way or another my entire life. “I’ve been telling stories in one way or another my entire life.”.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Contently - Strategy

JUNE 11, 2020

As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. And content with a video element was eight times as engaging as purely written content.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. And content with a video element was eight times as engaging as purely written content.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Shift Communications

OCTOBER 31, 2016

Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework. This is data storytelling, the process of making data understandable to humans – to our stakeholders, customers, and the public. YouTube users post 400 hours of new video per second.

Analytics 60

Analytics Data Analysis Technology 60

ReimaginePR

SEPTEMBER 5, 2016

Here’s a checklist for what you should do after writing every blog post. Why do you you write your blog? ” If the post you’re getting ready to write doesn’t meet that requirement, scrap it and start again. That’s why it’s always a good idea to write like you talk– at least when it comes to blog posts.

Blogging 120

Blogging How To Infographics Writing 120

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

JULY 23, 2014

Pair this digital noise, in which YouTube videos are uploaded at the rate of 100 per minute , with our limited ability to stay focused. Though there''s disagreement on the accuracy of that specific number, we can all agree that telling your brand''s story through photos, gifs and videos can be much more engaging than plain text.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). What is a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). What is a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Journalists want to write stories that will engage their readers. You should not start with three pages of A4, but a tweet, an infographic or a video. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

” To many, injecting a CTA into a piece of writing is to sully the art form. Most writers at media companies simply use the CMS as a place to paste in their writing. ” You technically interview people at your company and write Q&As. A CTA is what makes a piece into “sponcon,” or sponsored content.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Contently - Strategy

JANUARY 23, 2019

Of course, Klein couldn’t simply write explainers for his readers on request, and when he began to amass a team around him, he realized journalists weren’t always the right hire. ” He described the Vox mission to The Content Strategist and other reporters at a recent press event. “Obsessives first,” Klein said.

Media 99

Media Journalism Content Marketing Education 99