Deirdre Breakenridge

MARCH 12, 2015

Because of social media, we’re able to use our creativity and apply our skills in other areas that were not traditionally in our wheelhouse. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. Creative PR 2.0

Creativity 150

Creativity Web Social Media Data 150

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

The day-to-day contact is also someone who can see the business big-picture, looking ahead to a client’s next big story and factoring in industry trends. Finally, the role calls for an even temperament who can get along with distinct personalities, managing both up and down the chain on the client, agency and media side.

Agency 136

Agency Analytics Creativity Social Media 136

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. PRs can use this data to capitalize on trending topics and sometimes even newsjacking. They also own the outreach tool mentioned above, Prowly.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. PRs can use this data to capitalize on trending topics and sometimes even newsjacking. They also own the outreach tool mentioned above, Prowly.

Digital PR 62

Digital PR Tools Google Pitching 62

Presspage

NOVEMBER 6, 2017

You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media. Social media: impressions and (new) followers, using tools like Twitter Analytics and Facebook Insights.

Measurement 97

Measurement Comparison Advertising Advertising 97

Beyond PR

APRIL 13, 2018

Brand value can be measured by a variety of media channels including broadcast, print and social. As a PR and Communications professional, you must utilize encompassing tools that enable you to monitor media beyond Google algorithms. That’s where paid media monitoring services come in.

Media 73

Media Google Measurement Print 73

5W PR

JULY 15, 2020

Whether the company is looking to promote its media kit on social media, feature it in a post on LinkedIn, or send a link to a content creator via Instagram DMs, it can link a media kit on any platform. There’s no reason to stress about typos that were printed on 100 physical copies of materials.

How To 176

How To Media Guidelines Pitching 176

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. Integrating both print and digital marketing into is critical to your modern PR campaigns.

Advertising 84

Advertising Advertising Analytics Privacy 84

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. Social media has shifted discussions on this topic and last month’s decision on the Digital Millennium Copyright Act made the lines between copyright and fair use even blurrier.

Examples 120

Examples Viral YouTube Infographics 120

The Proactive Report

MARCH 16, 2016

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. No news media outlet is just one platform.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. No news media outlet is just one platform.

Infographics 100

Infographics Video Case Study Print 100

Contently - Strategy

JUNE 11, 2020

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 136

Healthcare Content Marketing Industry Trends 136

5W PR

DECEMBER 7, 2019

5W Public Relations , an top 20 US PR agency whose clients include Three Olives, 1800 Tequila and Maestro Doebel, has prepared the infographic below to offer insight on buzzwords used in the spirits industry and their impact on consumers. Great Alcohol PR Campaigns. Crafting a Strong Spirit / Alcohol Brand Public Relations Message.

Branding 78

Branding Brand Creativity Consumer 78

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Expand on hot button issues, recap key statistics or trends, or continue the narrative with new facts or tips. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

SEPTEMBER 23, 2015

Not only did Google India have a house full of reporters, the hash tag also trended in Mumbai (where the event was held) at #1, and which also saw engagement by the reporters. . Here are some compelling PR trends executives need to adapt to if they want to stay relevant in the industry in the long run: 1. Twitter chats. In closing.

Google 40

Google Trends Twitter Community 40

Contently - Strategy

SEPTEMBER 15, 2021

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 59

Healthcare Content Marketing Industry Trends 59

PRSay

AUGUST 23, 2016

It is a global phenomenon and the trends occurring digitally are relevant to every user, whether in America, Europe, Asia or elsewhere. Their observations of current trends brought on a new perspective to the topic for all those present. The same can be said about social media, where a picture often functions as a call-to-action.

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 10, 2016

It is a global phenomenon and the trends occurring digitally are relevant to every user, whether in America, Europe, Asia or elsewhere. Their observations of current trends brought on a new perspective to the topic for all those present. The same can be said about social media, where a picture often functions as a call-to-action.

Video 60

Video Financial Infographics Web 60

Beyond PR

MARCH 23, 2016

Digesting a page in print is nothing like experiencing content digitally. Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases. Additionally, make sure the page where your content is published has buttons for easy posting to Twitter, Facebook and other key social media channels.

Video 40

Video eBook Viral Infographics 40

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

For example, we have used intel from ad tech clients to put pitches together on viewer habits or to comment on social media reaction to film and TV news. These can be turned into fun, quick and newsworthy pitches that capitalize on current trends and predict longer-term ones. Strategize for Thanksgiving shopping stories now.

Film 180

Film Small Business Pitching Comparison 180

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Use Social Media to Build Media Relationships.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Use Social Media to Build Media Relationships.

Media Relations 40

Media Relations Media Mobile Pitching 40

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

How To 48

How To Media Print Real Estate 48

MaccaPR

OCTOBER 17, 2016

Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance. Even when using multi-media or infographics, Berling plans GNP Company’s corporate sustainability report to include long-form narrative. Leverage it!

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Source: PR Academy annual qualification trends survey. Here are some common examples of bottlenecks: Waiting for a colleague to source a previously used media list.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Shortly after the publication of his book, the public relations profession spotted the opportunity to communicate with publics at scale via the media rather than direct public engagement. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 11, 2015

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. What are the biggest trends in the industry today? New ways to accurately measure and track PR’s value.

Reddit 120

Reddit Social Media Pitching Comparison 120

Sword and the Script

OCTOBER 22, 2016

For example, social media once lauded for democratizing publishing is largely a paid game today. Social media has become, in many senses, the very thing it once disintermediated. The top spot in an organic search is many ways what page 1 above the fold in a printed version of a newspaper used to be many years ago.

Web 60

Web Google Mobile B2B 60

Sword and the Script

NOVEMBER 29, 2016

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60