5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. For this reason, PR professionals are converting their media publications into blogs and e-newsletters.

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Cision

NOVEMBER 25, 2015

If you’ve got the knowledge to write a 2,000-word post and have it be useful and informative, by all means, write one or two of these posts a month. Also diversify the types of posts you write. White papers & E-books. Infographics. Infographics , which visually interpret data, appeal to visual learners.

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Cision

FEBRUARY 10, 2016

What’s the point in writing if no one cares? Learn how with Cision’s free Brand Journalism white paper! I assure you: anything you want to write about has already been written. If you always write a 400-word blog post, you’re providing a pretty monotonous experience for readers. Love What You Write.

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ImPRessions - Crenshaw Communications

JANUARY 24, 2017

As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. Let your own finely tuned media consumption habits guide you towards what a timely and relevant topic might be. Write questions clearly and consistently, so all respondents will interpret them the same way.

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Cision

JUNE 18, 2015

Done well, it can generate increased views, media coverage and third-party mentions. If you can write content for that person based on that reason, you will see social engagement increase. You can and should pitch your created, or “owned,” content to the media. Write concise, clear pitches to key media contacts.

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Beyond PR

JUNE 2, 2016

When writing a press release, you can learn a lot from these efficient homeowners. It may be tempting to jam as much as possible into your release, but cluttered writing leads to jumbled ideas, run-on sentences, and lack of clarity. Travel Farther with Earned Media. Simple ≠ Low Quality. What can you do to make yours stand out?

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Cision

MAY 7, 2015

Infographics and Graphics. You can use them on your blog, social media, email…anywhere. You can use them on your blog, social media, email…anywhere. Infographics are another great visual addition to your content marketing arsenal. There are even tools to help you create your own infographics, like Piktochart.

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Beyond PR

APRIL 19, 2016

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? However, your social media strategy must run deeper than that. When you think about social media for your brand, it’s not enough to consider what you put on your social channels.

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Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Write down your objectives. Write an outline. Here are five ideas! Register now!

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Sword and the Script

FEBRUARY 29, 2020

I was pretty good at media relations and I was confident I’d be able to turn things around. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” 4) Long-form wins in a survey of 1,000 bloggers by Orbit Media. We needed to get the client some coverage.

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Sword and the Script

AUGUST 16, 2016

PR has an increasingly important role to play in building out media platforms an organization owns – owned media. If you need experienced B2B help with PR, content marketing, or social media be sure to check out. Re-write white papers as long form contributed articles. Dan’s example is the car dealership.

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Waxing UnLyrical

OCTOBER 7, 2019

White papers. Infographics. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. The dramatic changes have arisen due to the way people are consuming media. People are more interested in visuals than ever, whether it’s infographics, images or videos.

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PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Engage them with a string of posts, not just one picture at the microphone, and engage the outlet’s social media as much as you can. It’s easy and it works to build reach fast.

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Beyond PR

MARCH 23, 2016

Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper. Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases.

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MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.

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The Stalwart Blog

DECEMBER 18, 2015

While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. However, things are changing and that is no longer the case.

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Mindful Marketing

APRIL 18, 2016

It’s #MondayMotivation on social media, so we thought we’d share five tips for motivating your PR team and getting the best out of them. Celebrate wins beyond the latest media hit. Too often, PR experts are defined by their ability to secure a piece of media coverage. Invest in PR tech.

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Sword and the Script

DECEMBER 13, 2016

Share your post liberally on social media. 5) Invite relevant media to truly exceptional webinars. If the content of your webinar is truly exceptional, an invitation to a very narrow list of trade media, bloggers or influencers may be warranted. 7) Have graphics for social media prepared. Use this sparingly.

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Beyond PR

AUGUST 12, 2016

Then, do your homework and listen to their current conversations using media monitoring tools. A white paper can easily be split up into blog articles and social media posts to give it more momentum. But, they should not be the sole focus of your writing. What value do you provide?

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Beyond PR

JUNE 16, 2016

The challenge lies in balancing style with substance,” writes Glenn Frates, Regional Vice President of Customer Content Services at PR Newswire, in 5 Rules for Publishing High Quality Press Releases. On top of this, social media users are more likely to share something with rich visuals. Boilerplates. Calls to action.

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Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Use calls to action to drive discoverability of owned media.

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MaccaPR

OCTOBER 5, 2015

The basis of my recent presentation at the Social Media Rockstar event in southwest Minnesota, brought to life a question that might be at the tip of content marketers' tongues: How do we know what quality content really is and where to get started? Make sure you put pen to paper and write down your content marketing strategy!

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PR Fuel

SEPTEMBER 18, 2018

But the fact still remains that press releases can be your ticket to landing the media coverage you desire. But seriously, if you don’t have anything newsworthy to talk about, you shouldn’t write a press release. However, I’d never suggest to write a press release just for the sake of writing one. Just don’t do it!

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Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. Did one of your white papers go viral or get backlinked by many notable websites? Repurposing blog posts into social media content Wrote an in-depth listicle or did a deep dive into a how-to post?

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Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Infographics. I love infographics.

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Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. For a platform that’s been around for over a decade, social media is constantly evolving, and the lines in the sand are regularly shifting.

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Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Infographics. I love infographics.

Infographics 72

Infographics Case Study Video Survey 72

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. This can be achieved by curating content on social media channels and by curating content that can trigger further content. Like SEO on the web, it’s the social advocacy that works for content marketing on social media platforms.

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Beyond PR

JUNE 7, 2016

Consider having a separate page within your media room for online press kits that serve as one-stop shops for journalists and other influencers. Unlike physical press kits, digital versions can be easily updated with minimal effort through media room editing tools. Online Galleries. Events and Presentations.

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Beyond PR

AUGUST 4, 2016

No longer is the writing on the wall. And guess what, it’s not just your writing. The fact is, social media allows us to reach countless people on a constant basis. Social media makes it easier to uncover customer trends and pain points, competitive intelligence and new business. Engage with influencers and peers.

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Sword and the Script

NOVEMBER 29, 2016

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Thread contributed content into blog posts.

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MaccaPR

OCTOBER 26, 2015

Meanwhile leading GOP candidates Donald Trump, Dr. Ben Carson and (until recently) Carly Fiorina, were running few if any TV ads and garnering huge poll numbers by focusing on social media and old-school PR. Think of what you’re asking for,” Petersen writes in her post. What’s the alternative to ads for these Presidential hopefuls?

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