Stern + Associates

AUGUST 3, 2017

A robust content marketing strategy involves a mix of valuable content: articles, blogs, case studies, infographics, podcasts, webinars, videos. The post How to Secure Your SEO and Content Marketing Sweet Spot appeared first on Stern Strategy Group.

Content Marketing 86

Content Marketing SEO Case Study How To 86

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. Let’s look at the types you absolutely need in your content marketing strategy. Let’s look at the types you absolutely need in your content marketing strategy. Let’s say you run a content marketing firm, and you cater to software companies.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Read on to discover how content created with a buyer’s wants and needs in mind can benefit your content strategy and marketing goals. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

HMA Public Relations

MARCH 9, 2021

Content marketing is just one of the many facets that make up a successful and strategic communications plan. Whether it is through e-newsletters, webinars or infographics, there are many ways a business can share its story. So how do businesses create content to promote their business?

Infographics 91

Infographics Content Marketing Agency Communications 91

Cision

MAY 2, 2015

The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. It’s more than an inbound marketing tool.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data-driven PR drives marketing engagement. Infographic from a 2017 article in MarTech Advisor. The overall PR/marketing trend is toward more content, and specifically more visual content.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. He has had a front-row seat in the evolution of Growth PR and content marketing and shared his thoughts with our team below: AirPR: How did you get started in content marketing and PR? s clients and advertisers.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Vice President, Marketing Technology. The post The bedtime test of content marketing and PR appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Designed by Sarah Muscarella. Christopher S.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

PR 20/20

MAY 16, 2023

In today's fast-paced business landscape, associations and organizations face the constant challenge of maximizing their marketing and sales efforts while operating within limited resources. In this post, we'll explore six effective strategies associations can implement to optimize their marketing and sales efforts.

Marketing 69

Marketing eBook Resources Tools 69

Sword and the Script

MAY 30, 2017

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. Marketing content, according to Gartner, is “All content assets created by marketing teams.”. See these related posts: PR, Social Media and the Imperative of Content Marketing [UML].

Content Marketing 89

Content Marketing Marketing Enterprise Infographics 89

Rock the Status Quo

NOVEMBER 19, 2014

It really didn’t take me any time at all, because I uploaded presentations that I created for speaking gigs, webinars or other events. It also isn’t just limited to slide decks; you can upload videos, infographics, images, and documents. Content Marketing' HALF of that reach was from a single presentation.

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. Want to learn how your organization can use thought leadership to attain marketing objectives? Thought leaders are subject-matter experts who have built a loyal following by sharing knowledge and skills in specific areas.

Leadership 52

Leadership Infographics Resources Social Media 52

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. For smaller firms, PR can reduce marketing spend. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” PR offers more bang for the content buck.

Advertising 178

Advertising Advertising B2B Reputation 178

Critical Mention

JANUARY 3, 2018

Take an online class or attend a webinar to learn more about this critical skill. It plays into many other marketing disciplines. To get better at what we do, we need to understand how areas like content marketing and social media fit into PR. Attend webinars or online classes ( Lynda.com offers some).

Measurement 119

Measurement Content Marketing Writing Infographics 119

5W PR

SEPTEMBER 19, 2023

This content can take the form of articles, videos, infographics, webinars, and more. Influencer partnerships Influencer marketing has emerged as a powerful tool in digital PR. In a world where information is at people’s fingertips, brands must produce content that’s relevant, valuable, and shareable.

Viral 78

Viral Digital PR Storytelling Reputation 78

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and integration that often matters most and goes missing. Content marketing: 51%.

B2B 63

B2B Study Marketing Survey 63

Sword and the Script

AUGUST 16, 2016

In this case, market research has consistently demonstrated people favor recommendations from peers over brands. So while content marketing is the new branding , it’s becoming more evident that PR is the best kept secret in content marketing. Review webinars for pitch-ideas, contributed articles or guest posts.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Cision

FEBRUARY 23, 2016

Effective communication is key to increasing participation and raising money for your PAC – not only for solicitation, but for marketing and education as well. At her upcoming webinar, “ Create Standout PAC Communication for 2016 ,” on Thursday, February 25 at 2 p.m. Register for the free webinar today! Stay consistent.

Communications 120

Communications Education Infographics Mobile 120

PR 20/20

JANUARY 3, 2019

How will you make your marketing program even savvier in 2019? Catch up on what you missed before you set your marketing intentions. 12 Ways to Apply Structure and Meaning to Marketing Data. 5 Lessons Learned from Content Marketing World 2018 #CMWorld. 6 Expert Marketers Share Their Top Secret to Get Executive Buy-In.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Cision

OCTOBER 20, 2015

At her recent webinar, “ Enterprise Level Social Media Strategy ,” strategic advisor Rebecca Lieb shared how your business can create a successful social media strategy with targeted plans and support from others in your organization. Watch Rebecca Lieb’s on-demand webinar! Stories don’t just come from marketing,” says Rebecca.

Enterprise 120

Enterprise Strategy Social Media Infographics 120

Burrelles Fresh Ideas

OCTOBER 17, 2023

Organizing events and webinars: PR agencies can help coordinate webinars, seminars, and workshops focused on cybersecurity topics. Webinars and events can be promoted through various channels to maximize reach. Webinars and events can be promoted through various channels to maximize reach.

Education 110

Education Employee Measurement Agency 110

Cision

OCTOBER 12, 2015

But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. At her recent webinar, Facebook partner and top social media thought leader Mari Smith shared seven proven tactics to build your business’s loyal customer base by driving more Likes to leads.

Education 120

Education Facebook Infographics Social Media 120

PR 20/20

MAY 31, 2023

HubSpot is a powerful tool that can help you automate your marketing, personalize your outreach, and measure your success—all in one place. Research by the Content Marketing Institute shows 73% of top-performing organizations prioritize audience research when developing their content marketing strategies. How does it work?

How To 81

How To eBook Infographics Content Marketing 81

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Personas have been defined. Seems pretty thorough.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Cision

APRIL 16, 2015

Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. Want to stand out with your content marketing? Register now!

Storytelling 120

Storytelling Infographics Content Marketing Film 120

5W PR

JANUARY 31, 2024

Here’s an overview of how Tech PR typically operates and can be implemented: Understanding the Tech Landscape: PR professionals begin by gaining a deep understanding of the tech industry, the specific market, and the target audience. Be ready to adjust strategies based on industry trends, market changes, and emerging technologies.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

JULY 26, 2016

At his recent “ How to Monitor Anything ” webinar with the Public Relations Society of America, Cision Canada’s content marketing and social media manager James Rubec showed brands how they can dive deeper using real-time media monitoring. View the on-demand PRSA webinar now! Why is that important? Image via Pixabay: 1.

Media 120

Media Viral Comparison Data 120

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. On the marketing side, we’re able to gate our content behind a form to gain rich lead generation intelligence, like basic contact information, persona type, content interests or funnel stage.

eBook 48

eBook Infographics Survey How To 48

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . This means content marketing, should be at the center of all external communication.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

APRIL 13, 2019

Whether you are a CMO or not, if your work is related to marketing, then the challenges and opportunities facing the CMO are also yours. We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy. Your Marketing Predecessor was Probably a Hot Mess.

Study 113

Study Survey Infographics B2B 113

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

PRSay

OCTOBER 2, 2019

In a recent Business Wire webinar , “Out of the Lab and Into the Headlines,” Biotech communicators shared the challenges they face when trying to reach and engage broad audiences — from reporters and scientists to patients and investors — with a complicated story. GOAL: Extend the company’s brand value in markets around the world. .

Local 74

Local Storytelling Infographics Resources 74