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Recent Google Core Update: What Is Helpful Content?

The Hoyt Organization

The aim is to ensure users find relevant and high-quality information while significantly diminishing the presence of spam or ‘unhelpful’ content. In addition, it wants to be able to identify whether web pages were created for the purpose of ranking on search engines instead of being helpful to people. So What Is Helpful Content?

Google 68
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Stay informed and ahead in the industry by embracing these essential trends. Gemini Ultra is our largest and most capable model, designed for highly complex tasks and built to quickly understand and act on different types of information — including text, images, audio, video and code. Eapen, Daniel J.

Trends 105
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Unlocking Success: Why Blogging is Important for Businesses

Prohibition

It’s really important for boosting online visibility, driving web traffic, establishing credibility, staying ahead of the competition, and captivating your audience – making it a pretty powerful tool when used correctly! A poorly designed blog or web page can instantly put off visitors. What do they want to know?

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Persistent Sales Calls and Walking Into Spider Webs

Sword and the Script

That meme in particular was posted without attribution or a source link, but even a cursory search demonstrates the web is cluttered with such statistics: 80% of sales require 5 follow up calls after the first meeting. If you enjoyed this post, you might also like: Infographic: Nurturing the Gap between Marketing and Sales.

Web 114
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15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid)

Buzzstream

You can vet the sites using integration with Moz and Ahrefs for information like Domain Authority, number of external links, or blog publish frequency. Contact Information Discovery – integrates with Hunter Once you have your blog list, Buzzstream can find email addresses and social accounts based on what is available on the site.

Tools 71
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15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid)

Buzzstream

You can vet the sites using integration with Moz and Ahrefs for information like Domain Authority, number of external links, or blog publish frequency. Contact Information Discovery – integrates with Hunter Once you have your blog list, Buzzstream can find email addresses and social accounts based on what is available on the site.

Tools 71
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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 118