PRSay

FEBRUARY 14, 2019

Bad writing can damage your professional reputation. In a post on Fast Company in December, professional writing coaches shared the most common mistakes they encounter, and advice for how to avoid them. Taking too long to state the point is another common flaw in business writing. Paul of Ann Arbor, Mich.,

Writing 141

Writing Storytelling Reputation Social Media 141

PRSay

FEBRUARY 21, 2023

I don’t know how to get there, but I’m going to try.’” The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” I try to tell the story of what we’re doing, why we’re doing it and how we’re doing it,” he said. I thought, ‘I really like what they’re doing.

Storytelling 66

Storytelling Writing Journalism LinkedIn 66

PRSay

FEBRUARY 8, 2018

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. Here are four prominent “killers of clarity” that professionals should look out for, along with hints about their identity and how to recognize them.

Writing 148

Writing Storytelling Data Analysis 148

Contently - Strategy

JULY 21, 2021

As Kurt Vonnegut once said: “Please write for one person. When you write for everyone, you write for no one. Writing for one person can be absolutely inspiring. The reason that “writing for one person” works is because it’s an act of empathy. How to find your muse. Yes, it really is.

How To 145

How To Creativity Storytelling Writing 145

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Most “marketing geniuses” are strong storytellers. Consider all storytelling channels.

Storytelling 149

Storytelling Data Insurance Insurance 149

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely. Absolutely!

Communications 190

Communications Sports Journalism Fashion 190

Shift Communications

AUGUST 29, 2023

adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. As Silicon Valley VC investor Ben Horowitz famously said, “ The story is the strategy… You can have a great product, but a compelling story puts the company into motion.

Survey 60

Survey How To Storytelling Corporate 60

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. you may wonder. Click Here. Click To Tweet. Start Here.

eBook 219

eBook How To Writing Community 219

The Awards Blog

AUGUST 30, 2019

Each year, many companies plan out what award programs they will apply to, as they consider this a large part of their marketing strategy. . Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. Plaque or trophies for the office.

Writing 52

Writing How To Local Examples 52

Polaris

DECEMBER 1, 2014

It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. Four years later, John Deere launched The Furrow , a magazine providing information to farmers on how to become more profitable. Below are 5 essentials of an effective content marketing strategy. How much budget can you dedicate?

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. For small companies, this often takes shape as smartphone storytelling, explained Breakenridge.

Storytelling 329

Storytelling SEO Community Engineering 329

PRSay

OCTOBER 28, 2020

She also gave a presentation on storytelling at Tuesday morning’s General Session, with a peek behind the scenes of the country songwriting business in Nashville and an introduction to an a cappella performance by Nashville-based recording artist Alison Russell. I write about what matters to me — that I also think matters to other people.

Storytelling 60

Storytelling Writing Conference Radio 60

Cision

MARCH 31, 2015

But how can you get started? “ A Roadmap to Multimedia Storytelling ,” a free e-book by Martin Waxman , provides today’s communicators with tips, best practices and strategies for creating content that excels in today’s visual and textual world. How to create them? Want to become a multimedia master?

Storytelling 120

Storytelling Mobile Video Viral 120

Cision

DECEMBER 14, 2015

A piece of content is only as good as the strategy behind it. Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks , says to define your goals and formulate a plan before you sit down to write and create content. Gini says that storytelling is more important than ever for your brand.

Strategy 120

Strategy Content Marketing Analytics Creativity 120

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Writing/Editing of Miscellaneous PR Assets. Multimedia Development & Visual Storytelling. the eyes of customers or journalists.

Media Training 397

Media Training Crisis Communications Conference Training 397

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. How to do better? And, guess what: aligning with the hot topics and pain points of end users can be key to journalist buy-in, because ideally you are targetting those who write for these audiences.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Cision

AUGUST 13, 2015

With an engagement rate 15 times that of Facebook , Instagram is a necessity in social media marketing strategies. Determining how to present your brand and who you will target can quickly help brands decide what advice, tips or trends are worthy of pursuing. Set the Tone. Instagram is fun. Schedule Posting Days.

Instagram 120

Instagram How To Trends Storytelling 120

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Strategic thinking A successful PR campaign requires a well-planned strategy. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

ReimaginePR

NOVEMBER 13, 2014

They understand the importance of using great storytelling to perfectly and seamlessly match up with their mission of bringing individuals and organizations together to advance the common good. LIVE UNITED Storytelling Library aka: LUbrary. Each entry in the LUbrary is a strategy to build a better world. Dynamic Duo.

Brand 306

Brand Branding Storytelling Resources 306

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.”

Communications 161

Communications Storytelling Film Training 161

Communications Conversations

NOVEMBER 16, 2022

Yes, social media pros do need to understand how to manage social ad campaigns. So the ability to help leaders see the power and importance of strategy in social and how there’s a different strategy when you’re talking brand strategy to influencer strategy to TM ambassador strategy and how all of that is different from personal social use.

Social Media 174

Social Media Media Analytics Data 174

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 370

Training Media Training Reputation Crisis Communications 370

B2B PR Sense

JANUARY 5, 2018

How to Pick the Right B2B PR Agency For You. Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. When companies try to do their own PR, it often lacks a strategy and falls through the cracks. How to Score in B2B Media Relations.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Critical Mention

FEBRUARY 25, 2022

Revenue generation tactics needed adjusting and marketing strategies have been shifted to improve messaging to their audiences in a time when digital communications and influencer marketing are more important than ever before. Perfect the Art of Storytelling. Keep Doing What Works. Priscilla Osorio.

Brand 126

Brand Branding Storytelling Analytics 126

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Megan is a high-energy, creative thinker with a strong background in creative writing and storytelling. Click to enlarge. What does the audience care about?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Beyond PR

MARCH 6, 2018

How to Drive Your Content Marketing Priorities. How to Overcome These Hurdles . You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. Aim your crosshairs on creating great content. About Seth Gilpin.

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. ” 4.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Connect with her on LinkedIn.

Creativity 96

Creativity Storytelling LinkedIn System 96

ReimaginePR

SEPTEMBER 26, 2016

So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Here’s the one thing you must do to future proof your content marketing strategy: Click To Tweet. Here’s the radically simple truth: Your content marketing strategy must be completely centered on the customer. Win at SEO.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Contently - Strategy

OCTOBER 9, 2019

How to develop customer empathy, in 10 steps. I’d just taken over as head of marketing, after a two-year stint as our head of content strategy. Write up notes immediately, and don’t stop until you’ve interviewed 20 people. Ask for intros to more people who could help.

Marketing 108

Marketing How To B2B Exercises 108

Ethical Voices

JUNE 12, 2023

If the client disagrees, do you follow their lead, knowing that it won’t yield media hits, or do you put strategy above nuance and above their issue expertise? The community also didn’t always know what was strategically sound or how to get media attention. I started off working for a member of Congress in New Jersey.

Ethics 69

Ethics Storytelling Communications Training 69

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies. In this session, learn how to: Remove barriers and reduce friction throughout the buyer’s journey using AI. How do you come up with new content ideas? 11:00 a.m.

Storytelling 63

Storytelling B2B Content Marketing Data 63

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!]. OVER TO YOU.

LinkedIn 52

LinkedIn How To B2B Social Media 52

The Hoyt Organization

DECEMBER 12, 2023

They know from a very young age how to genuinely display self assuredness while guarding against the lack of humility and an inartful ego. During these few seconds, listeners notice how you engage with them and your body language, voice and demeanor are all influential factors. Some folks are just born with confidence.

Pitching 96

Pitching Publicity Meeting Storytelling 96

ImPRessions - Crenshaw Communications

JUNE 20, 2019

PR strategy. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. See this earlier post to find out what the best PR strategies have in common. 8 things PR does beyond media pitching.

Agency 188

Agency Publicity Media Training Training 188

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. We read that you are a strong B2B health writer and storyteller. How has your strength in writing helped propel your career?

Healthcare 52

Healthcare How To Pitching Product Launch 52