Cision

OCTOBER 3, 2015

Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching. Comment on reporters’ published articles.

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PRSay

AUGUST 15, 2018

The second-best time of day to pitch media is between 10 a.m. That’s because the actual best time to pitch a given journalist or blogger is unique to each one. One reporter might check email religiously at 8 a.m. like the USA Today reporter I spoke with). like a Wall Street Journal reporter I used to pitch).

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Cision

SEPTEMBER 19, 2017

And you hear journalists complain about this lack of differentiation in how the PR community pitches them. The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. And only 32 percent reporting weekly usage. Messengers. Architects.

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Social Media How To Media Journalism 247

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. Barring bouncebacks, the email system is likely still working, the reporter or editor just isn’t interested. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Don’t call.

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Cision

AUGUST 23, 2016

According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. the majority (68 percent) of respondents report using at least three types of social media for publishing and promoting, and nearly half (47 percent) say they use four or more. We’ve found that in the U.S.,

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Journalism Social Media Study Media 120

PRSay

APRIL 2, 2020

Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything.

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Skype How To Crisis Pitching 206

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. What happens after the reporter says yes? How did we do?

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Report Interviews Pitching Construction 136

Ishmael's Corner

JULY 19, 2020

PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Journalist: “Not good” PR: “You mean not good like one out of a hundred?”

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Bianchi Biz Blog

JANUARY 10, 2022

Kurt Nagl is a reporter, covering manufacturing for Crain’s Detroit Business. Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. As a business reporter, I find great enjoyment in learning new things. How long have you been in journalism and how did you get started?

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Meeting Report Automotive Media 74

Cision

JULY 25, 2017

” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Using tools like Help A Reporter Out (HARO) and ProfNet provides PR professionals, brands and industry experts alike the opportunity to access and respond to earned media opportunities pitched by journalists.

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Bianchi Biz Blog

NOVEMBER 16, 2020

Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I recently did a piece that gave a behind-the-scenes look at how FCA’s user-experience team has had to fine-tune the new Uconnect 5 infotainment system during the pandemic while everyone works from home.

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Automotive Meeting Report Media 92

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Measurement Reporting on established metrics isn’t enough today.

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Training Media Training Reputation Crisis Communications 195

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. What do you consider to be mission-critical research when pitching journalists? Coverage areas.

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Contently - Strategy

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Namely, you have to believe what you’re pitching matters right now. Even if a major story dominates homepages and feeds, there are still ways to find an unexpected news peg to strengthen your PR pitch.

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Deirdre Breakenridge

JUNE 8, 2016

Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. How do you network on social media with recruiters and potential contacts?

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Social Media Pitching How To Media 150

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR Reporting. Reporting on established metrics isn’t enough today.

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Training Media Training Reputation Crisis Communications 370

Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Make Email Pitches Short, Personalized and to the Point.

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Buzzstream

APRIL 25, 2024

I’ll walk you through how to turn your unlinked mentions into links. According to uSERP’s 2024 State of Backlinks Report , unlinked mentions are the fourth most commonly used link building tactic (tied with link insertions and link exchanges). Option 1: How to Set Up Google Alerts Go to Google Alerts and type in your domain name.

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Brand Branding How To SEO 62

Ishmael's Corner

FEBRUARY 27, 2018

PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Journalist: “Not good” PR: “You mean not good like one out of a hundred?”

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Cision

JUNE 10, 2015

Last night, Help A Reporter Out (HARO ) brought four major USA Today leaders – Jeff Dionise, Beryl Love , Patty Michalski and Susan Page – together at an invite-only event in downtown Washington, D.C. Once you’ve established that, then pitch a reporter, he continues. Think about what an editor or reporter would do.

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Barokas

NOVEMBER 1, 2017

In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title.

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Report Fashion Pitching Journalism 68

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media.

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Media Nonprofit Pitching Analytics 97

Shift Communications

AUGUST 29, 2023

Reporters were inundated with pitches offering AI experts and “news” and became more selective in what they wrote — and who they wrote about. awards, analyst reports) AI startups can inch out ahead of competitors not yet embarking on PR. Today, the requirements for AI PR success are steep.

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Survey How To Storytelling Corporate 60

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. This year the survey polled 1,300 reporters from around the world and a little more than 800 of those respondents are based in the U.S. Below are a few of the statistics that stood out to me in reviewing the report.

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Bianchi Biz Blog

AUGUST 21, 2023

It was the first time I was doing on-my-toes, breaking news reporting in a while and it was a wild time as no one really knew what to expect. We are here to educate fluid power engineers on how to design and maintain efficient, reliable hydraulic and pneumatic systems so getting them the stories that help with that is necessary.

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Meeting Automotive Engineering Journalism 72

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Of those that are using it (that 28%, presumably) – how is it being used?

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Survey Software B2B Pitching 146

Flack's Revenge

JANUARY 20, 2016

Top Reporters Share Tips at Enterprise Tech Meetup. These are NYC-based reporters, who are closer to home than Silicon Valley-based press. You should know the reporter and publication, and tailor the pitch. But first, the panel Q and A: How do you feel about startups reaching out to you? Some common themes emerged.

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How To Real Estate Pitching Enterprise 120

Bianchi Biz Blog

NOVEMBER 6, 2023

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. She had an incredibly inspiring story that reminded me how much I love writing profiles on individuals. Use people.

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Meeting Engineering Journalism Media 92

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Reporting on established metrics isn’t enough today. Data Journalism. Owned Media/Content Strategy.

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Media Training Crisis Communications Conference Training 397

Ishmael's Corner

JULY 27, 2020

The post How to Build Better Relationships with Journalists appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Bryan Glick, Editor-in-Chief, Computer Weekly In this latest episode of “The Story is Always There,” Computer Weekly’s editor-in-chief Bryan Glick drops some gems, including.more.

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How To Storytelling Communications Publicity 195

Cision

FEBRUARY 11, 2016

How can you stand out? Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. Check out how these five brands scored big by leveraging unique perks that not only benefit their employees, but also display their values: 1. Want inspiration?

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How To Media Employee Policies 120

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. A few additional resources of interest: This Inc 500 online newsrooms report 2013 from Sally Falkow is interesting, as are these three articles: Six Elements Your Online Newsroom Must Have by Arik Hanson, PR Daily.

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How To Survey Resources Social Media 242

Onclusive

JULY 6, 2017

As public relations professionals, we like to lament over fake news and how it’s misguiding people. While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. It’s a one-dimensional world defined by press releases, media lists, coverage and reporting.

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Brand Branding Pitching Industry 364

Buzzstream

MAY 2, 2024

Email is the best way to contact reporters, though social media is a close second. We’ll show you how. In the digital PR world , journalists and reporters promote our content. Some journalists love to get pitched great stories. This post isn’t about writing a media pitch because we’ve already done that.

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Digital PR Report How To Pitching 62

MaccaPR

APRIL 18, 2017

I was amused at how agencies were sending me press releases that were of no interest to me. I imagined these firms reporting back to their clients, “Yes, it’s only a matter of time before that reporter in Minneapolis covers your launch of a new steel-belted, water-cooled hydraulic lathe. We’ll keep after Maccabee relentlessly.

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How To YouTube Pitching LinkedIn 121

Bianchi Biz Blog

OCTOBER 23, 2023

Lastly, the automotive aftermarket is figuring out how to prepare for EVs. How long have you been in journalism and how did you get started? After multiple internships in college, I started as a digital producer at the Louisville Courier-Journal in Kentucky. I transitioned to a reporter there after a year.

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Meeting Automotive Media Journalism 95

The Proactive Report

JUNE 20, 2015

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Most journalists consider Twitter to be an extension of their own reporting these days and 75% say that they use Twitter to build their own brand. How to Connect with Journalists on Twitter. How to Create a Twitter List.

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