Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Top-of-mind is reporting realistically and honestly on the state of electric vehicles. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Talk about a dream job!

Journalism 114

Journalism Automotive Interviews Writing 114

PR for Anyone

NOVEMBER 3, 2021

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Don’t pitch me the gourmet kitchen with cathedral ceilings.

Real Estate 223

Real Estate Local Pitching Media 223

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. Here are several questions a PR professional should never ask a reporter. . Here are several questions a PR professional should never ask a reporter. . Your job is done, right?

Report 310

Report Interviews Pitching Course 310

PRSay

MAY 4, 2020

Cision recently released its annual State of the Media Report , which uncovers the latest trends and challenges facing the media industry, and how PR professionals can work with their journalist counterparts better. One way is to send your pitches at a different time other than the start of the week.

Report 206

Report Media Pitching Trends 206

PRSay

APRIL 9, 2021

As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources. Not these winners.

Pitching 164

Pitching Travel Journalism Exercises 164

PRSay

MARCH 21, 2022

Companies are improving the way they share information, even as the credibility of CEOs and PR representatives has fallen, according to MuckRack’s 2022 “ The State of Journalism ” report. Reporters who agreed said companies are not tech-savvy and/or don’t validate their information. Illustration credit: 32 pixels ].

Report 176

Report Survey Pitching Journalism 176

PRSay

MAY 22, 2020

Every year, Muck Rack sends out our State of Journalism survey, when we get the chance to ask journalists of all beats and backgrounds how, when and where they want to be communicated with by PR professionals. The State of Journalism is part of our larger mission to help build stronger relationships between PR and journalists.

Pitching 175

Pitching Journalism Survey Report 175

Landis PR

JUNE 6, 2022

As a PR pro, a decent portion of your job involves pitching the media. Your pitch can say a lot about you and your agency in terms of professionalism, so it’s essential to take the time to get it right. Here are some tips to perfect your pitch: Do your research. Here are some tips to perfect your pitch: Do your research.

Pitching 105

Pitching Media Relations Journalism Report 105

Cision

JUNE 28, 2017

Wondering what Login is, what it’s about and how you can get Ina to cover your pitches? Read our Q+A with her pitching tips below! Axios is a new media company and is attempting to do something different — can you tell us a bit about why you felt it was important to change the approach to reporting? and the Bay Area.

Pitching 159

Pitching Report Technology Storytelling 159

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. I didn’t understand how to craft a good pitch and how to pitch a story.

Communications 190

Communications Sports Journalism Fashion 190

Communications Conversations

SEPTEMBER 29, 2020

But, that doesn’t mean journalism is thriving again. In some cases, it means pitching bylines instead of stories. Trend #2: Big-time news is increasingly reported from one of three cities. More consolidation means fewer outlets to pitch, which we have definitely seen in recent years. Trust levels remain low.

Journalism 195

Journalism Trends Industry Newspapers 195

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Plus, bigger outlets like to report on bigger companies.

Pitching 168

Pitching Real Estate B2B Journalism 168

Cision

OCTOBER 3, 2015

Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching. Comment on reporters’ published articles.

Pitching 120

Pitching Report Social Media Measurement 120

Bianchi Biz Blog

FEBRUARY 12, 2024

I’m a Senior Reporter at InsideEVs. How long have you been in journalism and how did you get started? A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism. Finish this sentence: If I am not reporting, I am … riding one of my many bikes.

Meeting 86

Meeting Report Transportation Automotive 86

Cision

AUGUST 31, 2016

Journalism and PR have changed over the past several years. The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. This year’s report reveals that, more than ever, journalists are open to connecting with PR sources via social media. Here are 5 tips to help you be that source.

Journalism 206

Journalism Trends Social Media Pitching 206

PRSay

AUGUST 15, 2018

The second-best time of day to pitch media is between 10 a.m. That’s because the actual best time to pitch a given journalist or blogger is unique to each one. One reporter might check email religiously at 8 a.m. like the USA Today reporter I spoke with). like a Wall Street Journal reporter I used to pitch).

Pitching 205

Pitching Radio Course Journalism 205

Cision

OCTOBER 5, 2015

According to Cision’s 2015 Social Journalism Study , 67 percent of journalists spend up to two hours on their social media accounts each day, up from 38 percent just three years ago. While there’s been a slight increase in the amount of journalists accepting pitches via social media, that’s not the way to go, at least not for the time being.

Pitching 120

Pitching Report Social Media Journalism 120

Bianchi Biz Blog

JULY 10, 2023

These days, I’m a freelance reporter, editor and consultant. I started my career as a crime reporter and put those skills to use in that story. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? I’ve kind of always been doing this!)

Meeting 83

Meeting Report Automotive Media 83

Cision

JANUARY 17, 2018

Developing just the right pitch has never been easy, however. According to Thompson though, the biggest challenge may be overcoming extremely low expectations among editors and reporters about what they see coming through their inboxes. S/he is reading 100 PR pitches a day. That is the overwhelming rule of PR pitches.

Pitching 215

Pitching Journalism Construction Writing 215

Bianchi Biz Blog

AUGUST 9, 2021

John, transportation reporter at Business Insider. My reporting focuses on electric vehicles, the future of the legacy auto industry, the shift to electrification and startups in the EV space. I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020.

Transportation 96

Transportation Meeting Automotive Report 96

Bianchi Biz Blog

MAY 8, 2023

I am a tech and innovation reporter at Automotive News. Beyond AN, I was the lead reporter on a story about labor trafficking on U.S. I think readers really appreciate a multifaceted story with some subtlety rather than something one-dimensional, and it’s also more interesting for me as the reporter!

Automotive 84

Automotive Report Meeting Radio 84

ImPRessions - Crenshaw Communications

JUNE 3, 2021

A major goal of good PR is helping your client get more exposure in the media, and that means talking to reporters. I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. That means we send it out to all relevant reporters and producers.

Journalism 344

Journalism Internal International Pitching 344

OnePitch

SEPTEMBER 14, 2022

On this week’s Pitches That Placed, we are highlighting an exclusive funding announcement that landed coverage in WSJ Pro Venture Capital. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Do you have a pitch that landed your client exceptional coverage that you want to highlight?

Pitching 68

Pitching How To Journalism Interviews 68

Bianchi Biz Blog

APRIL 3, 2023

I am a reporter at Automotive News , covering electric vehicle trends, charging infrastructure and battery development. I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! How long have you been in journalism and how did you get started? General Motors’ mayfly mayhem.

Automotive 77

Automotive Meeting Report Insurance 77

PRSay

AUGUST 17, 2020

25 with UCLA Executive Director of Communications Judy Fortin and New York Times reporter Anahad O’Connor. How open journalists are to receiving pitches from communicators about topics unrelated to COVID-19. Pitch a story and not your spokesperson. I’m presenting our full findings during a PRSA Case in Point on Aug.

Media Relations 157

Media Relations Journalism Media Survey 157

Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. We highly recommend reviewing the report in its entirety.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 106

B2B Survey Pitching Software 106

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. What happens after the reporter says yes? How did we do?

Report 136

Report Interviews Pitching Construction 136

Bianchi Biz Blog

AUGUST 23, 2021

I’m a senior reporter at The Verge , and I cover the emerging technologies and business side of transportation companies big and small, with a special focus on electric vehicles. That could be revealing a surprising relationship between Apple and Tesla , or reporting Apple’s interest in buying an electric vehicle startup.

Meeting 98

Meeting Report Transportation Media 98

Sword and the Script

MARCH 30, 2021

Reporters look to Twitter for news. When asked where reporters go to get their news the top answers were online news (58%) and said Twitter (16%). It was also interesting to see that just 3% of reporters said they get their news from newsletters and just 1% from podcasts. More reporters want to spend more time on Twitter.

Social Media 109

Social Media Report Survey Media 109

Bianchi Biz Blog

APRIL 19, 2021

I’ve been a business reporter at USA TODAY since 2015, based in the Washington, D.C. Before that, I was a reporter for the Detroit Free Press. How long have you been in journalism and how did you get started? So I guess that means I’ve been in journalism for about 20 years now! I love stories on business trends.

Report 84

Report Meeting Automotive Media 84

Bianchi Biz Blog

OCTOBER 18, 2021

I’m the Editor of Green Car Reports, so on a daily basis, it’s my job to keep up on “green” vehicle news—that’s related to efficiency, electrification, emissions, and manufacturing tech. Some of the early reporting I did on why the Porsche Taycan’s shift to 800 volts was so important is a great example.

Meeting 75

Meeting Report Automotive Media 75

Bianchi Biz Blog

JANUARY 10, 2022

Kurt Nagl is a reporter, covering manufacturing for Crain’s Detroit Business. Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. As a business reporter, I find great enjoyment in learning new things. How long have you been in journalism and how did you get started?

Meeting 74

Meeting Report Automotive Media 74

Bianchi Biz Blog

APRIL 15, 2024

How long have you been in journalism and how did you get started? I’ve been in trade journalism for about 3 months. Finish this sentence: If I am not reporting, I am … If I’m not reporting, I am being told by my boss that I should be reporting on something.

Meeting 102

Meeting Media Journalism Interviews 102

Bianchi Biz Blog

MARCH 22, 2021

I am the finance and technology reporter at Crain’s Detroit Business , covering the startup sector in Ann Arbor and Detroit, as well as the region’s banks and lenders, such as Rocket Mortgage and UWM. Particularly within my role as a finance reporter, money is always a good news hook. And try to avoid soaring rhetoric in your pitches.

Technology 76

Technology Report Meeting Financial 76

Bianchi Biz Blog

OCTOBER 5, 2020

I’m the senior transportation reporter at TechCrunch, where I focus on all the ways — present and future — that people and packages travel from Point A to Point B. How long have you been in journalism and how did you get started? Finish this sentence: If I am not reporting, I am … hiking, backpacking, climbing, skiing or reading.

Transportation 91

Transportation Meeting Report Media 91

Bianchi Biz Blog

NOVEMBER 16, 2020

How long have you been in journalism and how did you get started? Finish this sentence: If I am not reporting, I am … watching the news and spending time with family at home. What advice do you have for PR people that want to pitch you? Don’t pitch story ideas, pitch sources. Any pet peeves with PR people?

Automotive 92

Automotive Meeting Report Media 92