Stuart Bruce

JUNE 3, 2015

If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. Measuring the ROI of PR is a myth. Don’t ask how, but ask why you measure PR.

Measurement 60

Measurement How To Financial Reputation 60

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

In the case of impressions, often you are measuring your value in terms of random “eyeballs” that may or may not be ones that help your business. So, to better measure your public relationships, we offer a few tips on how to avoid the tempting-but-destructive call of AVE and false metrics: 1. Measure those.

How To 52

How To Print Analytics Advertising 52

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. External communications Just like internal audiences, external ones – clients, partners, shareholders, and media – must receive the same core message, but tailored to their needs.

Communications 210

Communications Measurement Tools Enterprise 210

Business Wire

JUNE 22, 2017

A platform offering important financial news, requiring stringent security measures, might seem like cause for stress, but the good news for IR professionals is that Business Wire just released a new white paper outlining the best practices for internal workflow, technical compatibility, and security awareness and diligence.

Financial 159

Financial Web Banking Internal 159

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. How data can tell the story. Think of your monitoring and measurement tools as your early warning system.

Crisis 191

Crisis Data Software Privacy 191

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 137

Survey Measurement System Education 137

Reputation Us

JUNE 14, 2021

While our firm strategizes on the best course of action on exactly why and how to get involved, our immediate counsel to credit union executives is simple; DO IT … NOW! We created a GED scholarship for “For Oak Cliff,” a charity that focuses on overcoming systemic oppression through education. In the court of public opinion (e.g.,

Reputation 148

Reputation Financial Community Employee 148

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. How will they deal with the media?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. External communications Just like internal audiences, external ones – clients, partners, shareholders, and media – must receive the same core message, but tailored to their needs. However, that doesn’t mean it’s impossible.

Communications 78

Communications Measurement Tools Enterprise 78

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. As a trainer of these officers, I had always struggled with how to best develop their thinking skills. And give authority to those people who have internalized these values of adaptive crisis response. A crisis is a change. More specifically, bad change.

Crisis Management 266

Crisis Management Crisis System Policies 266

Solo PR Pro

JANUARY 9, 2018

Adding to the challenge of client management are situations such as employee turnover, business or competitive threats or internal politics that may cause your clients to be more emotionally charged and reactive. Together, determine clear and measurable objectives. Be explicit about what they expect and how they will measure success.

How To 40

How To Measurement Meeting System 40

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Enter earned media management — the system we use to think about, track and measure earned media at Cision. Step 3: Measure. Don’t let this step feel overwhelming; integration will break down how to approach it.

Media 102

Media Storytelling System Technology 102

Cision

NOVEMBER 10, 2015

This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Presspage

MAY 19, 2020

You can use a voting/points system to prioritize a list of improvements and think about it as continuous improvement. Learn more about setting up a PR plan , making strategic decisions and how to keep your activities organized. You wouldn’t measure the success of a webinar the same way you would for a breakfast session.

Measurement 78

Measurement Tools Policies Software 78

Presspage

MAY 19, 2020

You can use a voting/points system to prioritize a list of improvements and think about it as continuous improvement. Learn more about setting up a PR plan , making strategic decisions and how to keep your activities organized. You wouldn’t measure the success of a webinar the same way you would for a breakfast session.

Measurement 78

Measurement Tools Policies Software 78

Contently - Strategy

OCTOBER 18, 2022

Companies aren’t sure how to perform research, so they skip it altogether. If you want a templated review-mining system to make the process more efficient, consider the Golden Nugget Review Mining System. Internal Resources. So, why do so many companies—from startups to enterprises—skimp on it? Lack of buy-in.

B2B 137

B2B Company Survey Enterprise 137

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. I love a good idiom.

Creativity 96

Creativity Storytelling LinkedIn System 96

Sword and the Script

APRIL 7, 2020

The tools can be used to publish information about the response quickly, assist in answers FAQs, and measure the reach and engagement of government health communications across social platforms. Experts often note AI systems require a massive amount of data points to “learn” the nuances of the analysis you want it to perform.

Technology 118

Technology System Tools Government 118

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. As a trainer of these officers, I had always struggled with how to best develop their thinking skills. And give authority to those people who have internalized these values of adaptive crisis response. A crisis is a change. More specifically, bad change.

Crisis Management 157

Crisis Management Crisis System Policies 157

Bianchi Biz Blog

MARCH 4, 2021

The research analysts used a variety of research methods and developed a proprietary analysis method, GEM ASSAY , which uses data along with quality-evaluation criteria such as comprehensibility, transparency, measurability, comparability, timeliness, adequacy and reliability. companies need to step up their game in ESG reporting.

Report 87

Report Company Financial Study 87

Maxim Behar

JANUARY 18, 2023

These are young people who are quickly learning a profession, but they do not care very, very much whether it is this is their profession or the other or the third, they have a completely different value system. Host : You mean the main inflation measure for this generation is their family? There was, however, good news in Bulgaria.

Government 72

Government Education Course Ethics 72

Waxing UnLyrical

MARCH 31, 2019

If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further.

Analytics 65

Analytics Data Pinterest System 65

Sword and the Script

JANUARY 14, 2020

SM: I look at our challenges in two ways: internal and external. Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. One thing that was apparent for me to learn in the transition was how to communicate progress and success with brevity.

Marketing 79

Marketing Data Wireless Industry 79

Maxim Behar

APRIL 11, 2024

Just observe the videos shown on international television, if shown at all. The current political system isn't functioning effectively, and we witness this not just in Bulgaria but globally. In this new environment, everything has changed except the political system, which remains stagnant. Host: That's entirely understandable.

Television 59

Television System Interviews Travel 59

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Speaking gig with an internal thought leader. Technology. Performance.

Marketing 52

Marketing Technology Internal International 52

Critical Mention

AUGUST 16, 2018

Rather than creating multiple, complex spreadsheets with an analyst parsing individual news clips, you have a system that does all of the work for you. It also makes it easier to make cases internally regarding where you need to go with your messaging. With media monitoring, managing your brand’s reputation becomes that much easier.

Media 60

Media Software Crisis Analytics 60

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Internal comms should be easy on the eyes.

Internal 147

Internal International Employee Mobile 147

Shift Communications

FEBRUARY 4, 2015

They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. If you are a manufacturer, how are your internal systems keeping up with and tied to marketing demand?

B2B 60

B2B Data Data-Driven PR Enterprise 60

Doctor Spin

NOVEMBER 16, 2023

Here we go: Quicklinks Intelligence vs Clear Thinking Logical Fallacies and Biases Types of Bad Thinking Habits How To Create Knowledge Heuristics: Mental Models Intelligence vs Clear Thinking To begin, I would like to make a distinction: Intelligence. This measure is based on mental capacity (genetics, epigenetics, and neuroplasticity).

eBook 52

eBook Analysis System Data 52

Waxing UnLyrical

FEBRUARY 19, 2014

By the same measure, “monitoring” sounds less sinister than surveillance, but they’re really the same thing. If the employee owns the system and hardware, the employer can sometimes view and obtain personal files, usually when the employee is using it at work, and if the employer has a legitimate interest in viewing the communication.

Social Media 96

Social Media Privacy Media Training 96

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

PR Conversations

JULY 24, 2018

How often do we hear communication referred to as a “soft skill”. I have done a lot of change communication work in IT project environments and while designing an IT system is seen as hard, comms is seen as soft. This undervalues the role. We should call this out whenever we hear it. Do we talk the language of business enough?

Publicity 46

Publicity Study Government Internal 46

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). PR Measurement and Evaluation – an interview with Richard Bagnall.

Education 40

Education Measurement Government Interviews 40

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” How to leverage data during a crisis and which tools can help. Sharam began by describing how the New PR World impacts a crisis. Measure: Monitor and measure results in near real-time to track the situation. Assign roles. Be flexible.

Crisis 186

Crisis How To Brand Branding 186

PR Conversations

OCTOBER 27, 2023

If at all, how do you think this development is influencing the methods, means, ways and chances of the management of relationship and communication models and systems? Now they are saying what they think in a huge international arena and even obscure publics can have a great impact on the organization’s reputation. Vercic (Eds.),

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. The grouping system (segments) and tagging is not intuitive.

Pitching 63

Pitching Analytics Enterprise System 63

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77