Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. Browse articles online and look at bylines.

Pitching 120

Pitching Newspapers Writing Local 120

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

Donna Kimura, Deputy Editor at Affordable Housing Finance falls into that category. This can translate into, how shareable might this story be? How much bylined content does AHF accept and what are some tips to writing for the publication? We don’t want stories that are general. Personalize a pitch.

Agency 120

Agency Real Estate Print Pitching 120

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Think of your posts as potential bylined or op-ed pieces for your most influential industry trade publications. Here’s what we recommend to maximize the impact of your posts.

Blogging 136

Blogging Writing Engineering Analytics 136

PR Fuel

SEPTEMBER 16, 2020

It belongs to your company, and you can publish any content you want. You write and publish whatever content you want on Facebook, Instagram, and Twitter. Earned media is more difficult to obtain because it’s up to a reporter or editor to decide if you’re doing something newsworthy. What Does PR Stand For?

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. No reporter or blogger wants to wade through all the content that’s been mashed together to find “the news.”

Company 98

Company Survey Pitching Report 98

Communications Conversations

APRIL 30, 2019

Talk to anyone about influencer marketing for more than five minutes and inevitably the topic comes up: How do you find and research your influencers? 2: Research industry publications–look for who’s quoted or writing bylines. It’s a good question. But, I find that hard to believe. What’s the secret?

Tools 111

Tools Twitter Local Pitching 111

Solo PR Pro

FEBRUARY 11, 2016

The bylined article is a common marketing and communications tactic frequently used to distinguish someone as a thought leader in their field or a company as a credible media source for information and commentary regarding a specific industry. The first step in developing a bylined piece involves undertaking some preparatory work in advance.

How To 40

How To Guidelines Pitching Writing 40

ImPRessions - Crenshaw Communications

JUNE 8, 2017

Just be sure to confirm it all in writing before you dream too big. Worked so hard, forgot how to vacation. But it doesn’t mean we strive any less to keep clients happy and implement great new campaigns. Pick The Right Music for the Right PR Situation. All you have to do is stay a minute. Just take your time. Try Post Malone ft.

Case Study 149

Case Study Pitching Social Media Employee 149

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The trick is how to create content that is “fire” and will fire up audiences about your brand. Then ask how reaching the audience through targeted content can help move the needle. As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Set content marketing goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Beyond PR

MAY 16, 2016

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Want even more media moves? Want even more media moves? He was previously the vice president of global digital marketing at Xerox.

Telecommunications 61

Telecommunications Media Financial Enterprise 61

Konnect Agency

AUGUST 11, 2020

We all likely agree that the way in which we connect and socialize with people has dramatically changed since the beginning of the pandemic. People always talk about Instagram and Twitter but we believe that your LinkedIn presence is similarly, if not more, important. Compared to Twitter, you can increase the word count on your posts as well.

LinkedIn 52

LinkedIn Instagram Twitter Agency 52

Contently - Strategy

OCTOBER 26, 2018

It’s also a great onboarding technique for new writers and editors. And the skills that make them a good at their jobs won’t always include writing. Let the ghostwriter have a conversation with the person they’ll be writing for so both sides can shape the story. Experts aren’t necessarily writers.

Strategy 79

Strategy Content Marketing Interviews Creativity 79

Buzzstream

AUGUST 13, 2018

Want to make sure you’re spending time crafting emails on the right prospects? Want to know what templates and messaging are going to resonate with a particular segment of your audience? Want to ensure excellent email deliverability, open rates, replies and promotion? Great outreach starts with a great list. This is by design.

Google 117

Google Measurement Advertising Advertising 117

Beyond PR

APRIL 25, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. This week’s highlights include a new deputy managing editor for Yahoo! Want even more media moves?

Public Affairs 40

Public Affairs Media Privacy Interviews 40

Sword and the Script

JANUARY 17, 2023

This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing. This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing. To that end, I’ve also made some changes to the list.

Technology 92

Technology Software Resources Pitching 92

Beyond PR

MARCH 21, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Want even more media moves? Financial Times – Washington Bureau: David J.

Media 40

Media Fashion Financial Policies 40

Cision

MARCH 1, 2016

So how can you make reporters pay attention and respond? ” Want to get all of Michael Smart’s pitching tips? How can you ensure you come off as genuine? With more and more people pitching reporters every day, your pitches may be falling under the radar. Here, he responds to the remaining unanswered ones: 1.

Pitching 120

Pitching Twitter Report Analytics 120

MaccaPR

JUNE 3, 2014

First and foremost, how do you define inbound marketing? -based Deluxe Corp.? Recently I had the pleasure of sitting down to interview Catherine in honor of Inbound Marketing Week , which is being coordinated by HubSpot to encourage professionals to share knowledge about their own inbound marketing. Source: Hubspot ).

Marketing 91

Marketing Small Business Interviews Internal 91

Sword and the Script

JANUARY 3, 2017

His byline, for a wide range of publications, will surface in the first couple pages of a Google search. He has also been a marketer and accepts an occasional commission for business writing. Freelance journalism is harder today than it was years ago. This is thanks, at least in part, to the “pressure for speed and clicks.”.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Beyond PR

JUNE 8, 2016

DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines. Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So During the panel, Kavitha shared how WAMU is adding new beats to adapt to their listeners’ current interests.

Media Relations 40

Media Relations Media Journalism Print 40