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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Travel media reported on hotels decorated in the style of Barbie.

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PR Takeaways From The Eclipse

ImPRessions - Crenshaw Communications

On the other hand, there are several companies that sold glasses or operated hotels in the eclipse’s direct path with a perfectly legitimate reason to cash in. This is where some targeted media training right before interviews is highly recommended. Make social media job #1. The viral videos!

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8 Questions with PR, Marketing & Social Media Powerhouse, Peter Shankman (Part 1 of 2)

Critical Mention

In this two-part series, we chatted with the entrepreneur and highly sought-after keynote speaker about the three essentials to pitching media, his unconventional way of preparing for media interviews, his ADHD, love of skydiving and, of course, fake news. If so, which ones stand out in your mind and why? I research, of course.

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Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer

PRSay

That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. I work in Yosemite Valley, so I stayed in a hotel room at Yosemite Lodge. Those 40 or 50 interviews I would do in a day would be out of 70 or 80 phone calls. We have a social media team.

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Telling A Good Story

PR for Anyone

It’s also something the media can use in their story, it’s your story. It gives them more background and makes their segment, interview, or story have a deeper meaning and connection with their audience. These make great stories that the media will be interested in covering because it is appealing to their audience.

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The Top 10 PR Disasters in 2021

Prohibition

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. Hats off to Aldi’s social media team! They are always on it when it comes to social media content and really has crafted a fantastic social media presence.

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5 Fun Facts with Peter Shankman (Part 2 of 2)

Critical Mention

Not only is Peter Shankman a rockstar in the PR, marketing and social media worlds, but he’s an Ironman triathlete, a 23-time marathon runner and one of the most generous people I know. You’ve got an impressive following on social media, and you are an avid social media user. *By Robin Gelfenbien.