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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. I helped them recognize the importance of clear internal communications. Building a solo business.

Meeting 97
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How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.

Communications Conversations

So, I sat down with Timothy Pate, digital project manager at MOA and talked about the blog and how MOA is using it to drive awareness and interest for the popular international destination. We actually have a lot of good writers on staff, but writing isn’t their primary job. We ask everyone from interns to VPs to contribute.


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Letter from BETT

Stephen Waddington

BETT had an international feel with a notable rise in exhibitors from Asia. There are powerful insights for internal and corporate communication. Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. It’s intended as a practical handbook.

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Job Descriptions Get No Respect (except this one)

Ishmael's Corner

Yet, most companies churn out job descriptions that sound like they came from the same HR 101 handbook. Every company is fighting competitors for talent. Every company recognizes that first impressions count. The end result.more.

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An experiment of work/life harmony as a #SMprof

Karen Freberg

She writes books, produces research, consults, and much more. For example, I did not attend AEJMC for this very reason because for the last few years, instead of being evaluated on merit and the actual work, internal politics came into play. Carolyn is someone who is really a true rockstar in the field in and out of the classroom.

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The joy of pain – VW, schadenfreude and public relations

PR Conversations

I write as someone who has worked in the motor industry since the late 1980s, I’ve been that PR practitioner dealing with a complex and rapidly emerging crisis (albeit on a much smaller scale and pre-social media). Judgement is taken and sentences passed without so much as a hint of an evidence base.

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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing.

Ethics 40