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Every company should have a crisis handbook

PR in High Definition

As such, a blueprint of how to handle a crisis should be in place for every business – big or small. One part of this is having a ‘handbook’ of sorts, with clear protocols and practices laid out. If a crisis hits, no time need be wasted making introductions to the company.

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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. The number one principle in emergency communications is that there has to be no ambiguity about who’s in charge.

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The 5 Phases of Becoming Crisis Ready

Melissa Agnes

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. Determine your current processes of internal escalation.

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5 Steps to Developping a Cyber Security Crisis Management Plan

Melissa Agnes

However, just because it’s a complex and multi-faceted type of crisis to prepare for, doesn’t mean it can’t be done. Step 2: Develop your internal escalation process. Not every cyber security incident risks rising to crisis levels. Step 4: Draft your playbook and crisis communications handbook.

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PR and propaganda in Ukraine

Stuart Bruce

On Thursday evening CIPR International hosted an excellent discussion on the work of the Ukraine Crisis Media Center. Since inception the Center has evolved into a key communications hub with outreach to both internal audiences in Ukraine as well as conducting active outreach to opinion formers and the media outside of Ukraine.”

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Applying the deep roots of rhizomatic learning to relationship strategies in public relations

PR Conversations

Public relations is viewed as boundary-spanning, facilitating internal and external relationships, communicating outwards and inwards, and seeking greater influence through upwardly mobile career development. The organisation is conceptualised in hierarchical, interconnected terms.

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Top 3 Things to Resolve Before a Crisis Strikes

Beyond PR

If managed especially well, few outside your crisis response team will even know something happened. A carefully compiled crisis communications guide can literally save your business when the inevitable occurs. The key to remember is that there’s no universal crisis handbook you can order and put on your shelf.

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