A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Ensure the communication is consistent with the company’s ethics and culture. The codes of ethics of most national and international PR and communication associations make it clear when it comes to members’ obligations to ethical practices, maintaining integrity and accuracy, and not knowingly, intentionally or recklessly communicating false or misleading information. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics.

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Ensure the communication is consistent with the company’s ethics and culture. The codes of ethics of most national and international PR and communication associations make it clear when it comes to members’ obligations to ethical practices, maintaining integrity and accuracy, and not knowingly, intentionally or recklessly communicating false or misleading information. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics.

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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Ensure the communication is consistent with the company’s ethics and culture. The codes of ethics of most national and international PR and communication associations make it clear when it comes to members’ obligations to ethical practices, maintaining integrity and accuracy, and not knowingly, intentionally or recklessly communicating false or misleading information. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics.

Consumers question PR pros’ integrity, United courts Gen Z with discounts, and KFC offers a ‘date’ with the Colonel

PR Daily

Pull out a page from your crisis response handbooks to ensure that employees are in the loop from the beginning and that your messages are transparent, both internally and externally. Public opinion about the ethics underpinning media outlets and the morals of PR pros are perhaps linked. Though 95% of respondents said they were troubled by the current state of media, and many see a problem with the ethics of these industries.

Conducting historical interviews in a transparent age

PR Conversations

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Ethical challenges arise as Saunders et al (2015) contend, from accessibility online of private as well as public information.

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984. Organisation level – effective organisations should base internal and external communication and relationship building on a two-way symmetrical model.

Conducting historical interviews in a transparent age

PR Conversations

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Ethical challenges arise, as Saunders et al (2015) contend, from accessibility online of private as well as public information.

Maximising resilience of health and well-being assets in crisis situations

PR Conversations

See: The Handbook of Salutogenesis by Mittelmark et al (2017).] The diagram below highlights a number of relevant ‘assets’, many of which I’ve come across within the career literature where the concept of resilience is also discussed. It also raised and led to long term issues around the keeping of pets, warning systems (this was long before the internet) and other internal processes.