A communicator’s guide to mitigating the risk of greenwashing
JULY 14, 2016
Ensure the communication is consistent with the company’s ethics and culture. The codes of ethics of most national and international PR and communication associations make it clear when it comes to members’ obligations to ethical practices, maintaining integrity and accuracy, and not knowingly, intentionally or recklessly communicating false or misleading information. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics.