Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Jason Riggs, senior director of communications for micro-loans platform Kiva, gained an understanding of the effectiveness of sharing the inspiring stories of the small business owners Kiva’s loans benefit.

Marketing 170

Marketing Measurement Trends B2B 170

Solo PR Pro

SEPTEMBER 6, 2022

The general guideline is to aim for an amount equivalent to three to six months of expenses , but Andrew points out that this is flexible. “In Even small business owners can benefit from their guidance. How much money should I save for a ‘rainy day?’. And don’t let the term “wealth manager” scare you!

Financial 52

Financial Strategy Insurance Insurance 52

Ethical Voices

NOVEMBER 20, 2023

That’s why I helped the PR Council draft their AI ethics guidelines. And if the average person can afford it or small business can afford it. Going out and working for an employer that’s going to ask you to do something that crosses your ethical or moral guidelines. That’s it. How do they plan for that?

Ethics 91

Ethics How To Survey Interviews 91

Konnect Agency

APRIL 6, 2021

As the pandemic ravaged small businesses across America, some were surprised — and conflicted — about their success. The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. Industries such as hospitality, travel, entertainment, and food service suffered greatly.

Travel 52

Travel Film Guidelines Consumer 52

Cision

AUGUST 11, 2016

When doing so it’s critical that marketers keep a close eye on disclosure and comply with FTC guidelines. Maximize Social Business. Small Business Branding. “It’s almost a given that brands will use influencers to boost their social media presence. Chief Marketer Online. Aimclear Blog. Target Marketing Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PR Fuel

JULY 28, 2021

Use the SMART goals guidelines to set goals with your team: S – Specific. eReleases is the #1 press release distribution service for small businesses that can help you get there. What are your expectations for this year? If your current sales and reputation stayed as is, where would you be? M – Measurable.

How To 105

How To Engineering Google Web 105

Ethical Voices

DECEMBER 18, 2023

When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. As an agency, we put together guidelines, but it also creates a bit of an existential fear for us as well. I don’t know.

Ethics 105

Ethics Data Training Agency 105

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site?

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site?

Mobile 100

Mobile Google SEO Web 100

Melissa Agnes

SEPTEMBER 4, 2020

Evelyn is a savvy small business owner who first heard about the great work ReputationDefender does in the media. The average ReputationGrower experience takes about four weeks, from on-boarding to approval, and then you typically begin to see the results appear in Google within an average of a month from publication.

Brand 234

Brand Branding Reputation Crisis 234

PR Fuel

AUGUST 12, 2021

Meanwhile, small businesses with blogs generate 126% higher lead growth than others. They’ll make sure you follow each publication’s requirements and guidelines. About 65% of marketers struggle to create engaging and Google-loved content. Those who blog are 14 times more likely to see a positive ROI.

Writing 105

Writing SEO Pitching Engineering 105

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. The campaign takes place during National Small Business Week and the local contingency includes (client) Calhoun Companies, and partners Better Business Bureau of Minnesota and North Dakota, and the James J.

Social Media 128

Social Media Agriculture Marketing Media 128

Rock the Status Quo

MAY 4, 2015

Is it from a small business owner or marketing generalist with no PR experience? This could be a pitch sent by a small business person, but because it is written in first person, it’s clearly not from a public relations professional. It also can help lessen harmful assumptions and criticism in our industry.

SEO 100

SEO Pitching Small Business Agency 100

Beyond PR

JULY 19, 2016

This may sound simple enough, but your headline can double in length when trying to accommodate brand guidelines. Headline Before: Social Media is a Piece of Cake for Small Biz Owners Using XYZ’s Marketing Platform. Headline After: XYZ Offers Simple Social Media Marketing Tools for Small Businesses. Test what works.

Writing 40

Writing Wireless How To Travel 40

Waxing UnLyrical

JULY 11, 2011

In addition to the video embedded here in the post , I’ll offer some additional tips, guidelines and rules of thumb that I’ve found to be quite helpful in my vlogging experience. Could be because I tag my videos with “Small Business Marketing&# more times than not. Image: BenSpark via Flickr, CC 2.0. I say, “Yes!”.

YouTube 90

YouTube Video Blogging Guidelines 90

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

We like the way American Express has built its online publication Open Forum , directed at small businesses. The brand has many small business initiatives and has been very good at providing a ton of good info for companies who may not have initially thought that Amex was the appropriate credit card partner for them.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility. This tip has two meanings.

Publicity 64

Publicity Small Business Advertising Advertising 64

Prohibition

JANUARY 7, 2022

A crisis plan also include guidelines on how employees should respond at different stages of a crisis. Whether you’re a startup, small business or a small department in a large corporation, having a PR team is not required but it certainly helps. Should you hire a PR team for crisis management?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR Matters

JULY 31, 2014

This awareness has been compounded by the fact that friends and clients often ask me for Twitter guidelines and more about different social media (which I’ll deal with in separate posts). Guidelines on Twitter Made Easy. A Small Business Guide to Twitter. I hope you will like them, too. How to Use Twitter (video).

Twitter 178

Twitter Guidelines Infographics Social Media 178

PR for Anyone

JUNE 29, 2021

So we’re following, you know, strict guidelines and that with the CDC. Who are they social distancing or not from and then they come into the home. So are you guys making any special Provisions? So in our homes I call them little covid centers. So once our caregivers come into the home, we have these centers set up in their home.

Pitching 130

Pitching Skype Healthcare Guidelines 130

Beyond PR

MAY 9, 2017

My company is Egg Marketing, but clearly this person didn’t read a single blog post nor my blogging guidelines. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz.

Blogging 61

Blogging How To Small Business Guidelines 61

Critical Mention

OCTOBER 24, 2019

Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. It provides helpful news for an array of professionals such as entrepreneurs (of course), franchises, small businesses and more.

Blogging 68

Blogging Education Resources Creativity 68

Bad Pitch Blog

FEBRUARY 24, 2013

Whether it’s for a big brand, a small business or a non-profit, earned media is just that, it''s earned. Rules should always be guidelines or they can stop us from success instead of ensuring it. :: Written by Kevin Dugan What do you think? And I''m glad it''s for a non-profit. They''d obviously be wrong.

Pitching 50

Pitching Guidelines Conference Local 50

Masters in Communications

FEBRUARY 12, 2022

Current guidelines include encouraging parents to use parental locks such as passwords and pin codes, but often children have a better understanding of technology than their parents and know ways of getting around such locks. Various regulatory frameworks have been proposed. They often reappear with new accounts, circumventing any bans.

Ethics 52

Ethics Communications Print Television 52