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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

They changed their logos in solidarity with the new guidelines, and the effect was…awkward. It’s also increasing grants to small businesses, letting companies fundraise on their own pages, and introducing a place for people to discover digital gift cards for their favorite local restaurants and businesses.

Brand 284
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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Be Creative. Think of your community when podcasting instead of focusing solely on promotion. Image Credit: Pixabay.

Community 206
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What Happens When PR and Marketing Mesh

Onclusive

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Jason Riggs, senior director of communications for micro-loans platform Kiva, gained an understanding of the effectiveness of sharing the inspiring stories of the small business owners Kiva’s loans benefit.

Marketing 170
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Pivoting to Prosperity: 5 Types of Businesses Thriving During the Pandemic

Konnect Agency

As the pandemic ravaged small businesses across America, some were surprised — and conflicted — about their success. The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. The coronavirus pandemic triggered a sales surge for small kitchen appliances across the U.S.

Travel 52
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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

I put a few guidelines on this–these folks had to be non-manager/non-director level. Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises. But, who are the next LeeAnns, Sarahs and Allisons? I thought I’d ask my network for help!

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We need to tell the hard truths – Ed Harrison

Ethical Voices

When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. At that point, you’ve got to get the creative juices going and come up with another campaign. I don’t know. Do not do that.

Ethics 105
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Top 100 Sites for Marketers

Cision

When doing so it’s critical that marketers keep a close eye on disclosure and comply with FTC guidelines. Maximize Social Business. Small Business Branding. Creativity Unbound. “It’s almost a given that brands will use influencers to boost their social media presence. Chief Marketer Online. Aimclear Blog.