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Should Highway Signs be Hilarious?

Mindful Marketing

Department of Transportation agency that “provides stewardship over the construction, maintenance and preservation of the nation's highways, bridges and tunnels” while also helping state and local governments enhance mobility, safety, and innovation. ” In Section 2L.07, More specifically, the PTC upholds Section 1D.01,

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CASE STUDY - Using current events to land in the media

PR for Anyone

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. SPOILER ALERT: YES!

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How Can Financial Services Organizations Use Social Media?

wiredPRworks

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. About Growing Social Now.

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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. I’ve been the chapter ethics officer here in Knoxville for three years, so we’ve addressed some of these over that time in local programming. Listen to the full interview, with bonus content, here That’s about right.

Ethics 90
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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. While working in the space, I was introduced to more of the laws, regulations, and guidelines clean energy companies must follow in the United States.

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How to Break through the Broadcast Static

Shift Communications

Persistent Pitching : Follow up and make calls to all major and local stations. Cover-off with Client : Once segments are secured, circle back with the client with a highly detailed schedule, including talking points, anticipated interview questions and interview requests. so media have a seamless experience once on-site.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

She also interviewed a program participant served by Goodwill as part of that. Selected influencers receive our key messaging and voice and tone guidelines, which they may tailor to align with their own brand presence. manual social media searching, local news, niche publications, community events, etc.,