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Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Every review site offers different guidelines on this practice.

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Best Brand Moves During The COVID-19 Pandemic

ImPRessions - Crenshaw Communications

But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. How do we persuade Gen Z-ers to follow social distancing guidelines? They’ve even delivered 100 pies to my local hospital in NJ earlier this month! Coors Light lightens the mood .

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Should Highway Signs be Hilarious?

Mindful Marketing

Department of Transportation agency that “provides stewardship over the construction, maintenance and preservation of the nation's highways, bridges and tunnels” while also helping state and local governments enhance mobility, safety, and innovation. ” In Section 2L.07, More specifically, the PTC upholds Section 1D.01,

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5 Tips For Responding To Negative Online Reviews

The Hoyt Organization

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. These guidelines create a standardization for responding to negative feedback. This means that one of the first things potential customers will do is look up your business online.

Policies 101
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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

They changed their logos in solidarity with the new guidelines, and the effect was…awkward. It’s also increasing grants to small businesses, letting companies fundraise on their own pages, and introducing a place for people to discover digital gift cards for their favorite local restaurants and businesses. It’s not about the logo.

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5 Tips for Producing Video Content During Social Distancing

PRSay

As business leaders and communicators continue to comply with social distancing guidelines, they are uniquely challenged to produce new forms of content that can cut through the clutter and deliver engaging and effective messaging. Speak about what is happening locally, while remembering what we are going through as a country.

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The 22 Responsibilities of PR and What They Entail

Onclusive

PR people may also develop guidelines for interacting with the media or even social media. Community Relations Businesses actively contribute to the greater local community in which they operate, are located, or plan to locate. Media training is essential for anyone who will be in contact with or in the press.

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