Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Creating and Pitching Content Who is it best for? Then, internally link your content to your money pages. Then, use a tool like Buzzstream to pitch your content to your targets.

Examples 133

Examples Software Pitching Tools 133

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Even with the very strict writer guidelines, the gates are still open to anyone, which makes it less likely to be very valuable, even if it’s a high-authority site. Guess as to what’s working best these days?

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 104

Software Analysis Data Tools 104

Doctor Spin

DECEMBER 4, 2023

Story investigation: Before pitching a story or campaign, follow where it originates from, even if it contradicts your initial hypothesis or desired narrative. Organisations themselves could benefit from being vigilant against biases influencing various internal communications practices: Ignoring customer feedback. Media Logic.

Media 52

Media eBook Viral Construction 52

Cision

AUGUST 11, 2016

I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001. During my journalism career, I can’t count how many times someone in PR pitched me on a story that I had already written or had nothing to do with my beat.

Corporate 0

Corporate Airlines Financial Journalism 0

Ishmael's Corner

JUNE 8, 2015

Surrounded by crystal waters, a sea of yachts and the lingering aroma of freshly baked bread, I never anticipated entering an intellectual coliseum during my time at the International Cannes Film Festival in France. In public relations, this lives in the art of pitching. 2) Know Your Audience. 3) Believe in Your Message.

Communications 60

Communications Film Guidelines Pitching 60

The Hoffman Agency

FEBRUARY 14, 2024

Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience. The country’s position as the leading manufacturer and exporter of electronics underscores the significance of technology and equipment collaborations.

Local 36

Local Government Banking Policies 36

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. The deluge of PR pitches. Pitch proof points with claims. billion ,” according to a new report from Burton-Taylor International Consulting.

Survey 178

Survey Marketing B2B Study 178

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Creating and Pitching Content Who is it best for? Then, internally link your content to your money pages. Then, use a tool like Buzzstream to pitch your content to your targets.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Creating and Pitching Content Who is it best for? Then, internally link your content to your money pages. Then, use a tool like Buzzstream to pitch your content to your targets.

Examples 62

Examples Software Pitching Tools 62

Communications Conversations

OCTOBER 14, 2014

They know the brand guidelines. Quick access to internal subject matter experts. That is, your internal resources may not always be the most qualified to handle content development. For example, your internal resource has a history with an internal SME we’ll call “Alex.”

Agency 133

Agency Resources Employee Internal 133

MaccaPR

MAY 23, 2016

53 percent of Millennials would rather lose their sense of smell than their technology. Amelia went on to explain that by following a few tips, healthcare communicators can use digital technologies to help change people’s attitudes and bring about behavioral change. Mine Social Media for Public Health Trends. a decline in X).

Conference 80

Conference Healthcare Marketing Crisis 80

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry.

Data 106

Data Meeting Measurement Guidelines 106

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. Create a small editorial guideline around the interview time and write Pulses for a few days before the interview, and after.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 198

Writing Communications Marketing B2B 198

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it. So pitching the merits of going paperless was a no-brainer.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Interviews Twitter 111

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% I’m open to pitches on these, but please read this first. 66% said conferences (including virtual). The cost of B2B marketing content. billion in 2021

B2B 122

B2B Marketing Survey Software 122