ISEBOX

DECEMBER 14, 2016

It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. Still, we all know how pharma tends to move at a glacial pace when it comes to innovative technology, and mHealth certainly does fall within that category. Read Time: 2 minutes.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). b) and occasional PR Tech Briefing based on product demonstrations (quarterly); and. 2) SocialChorus adds new employee comms products. For now, I’m thinking of putting together a summary (sum) like this once a month.

Industry 87

Industry Media Technology Employee 87

Stephen Waddington

JANUARY 17, 2019

The good news for practitioners is that each of the digital platforms provide self-service planning and management tools to help plan and manage campaigns. Design for mobile and follow the best practice guidelines for the platform that you’ve selected. Follow your audience and use your earned activity to inform your paid approach.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 194

Writing Communications Marketing B2B 194

The Resolution Blog

JANUARY 24, 2020

It gives context to your coverage and helps determine what kind of message is being published about your brand, product, or campaign. This is why it is important to set out or codify guidelines in advance to be clear on what favourable means.” This is where measuring the sentiment of coverage becomes really useful.

Analysis 156

Analysis Measurement Government Examples 156

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A well-planned and thought care response can help minimise the negative effects on a company or business resulting from bad news. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Building awareness of your brand/products/services and boosting your credibility. The New York Times. Gaining referral traffic for your site.

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

SEPTEMBER 3, 2014

“The first element is: select a record that’s relevant either to your product or to what’s hot in pop culture now," suggests Antoniou. Focus everything for the news media on one shot, one image, one moment.” ” GUINNESS WORLD RECORDS Secret #1: Relevancy.

Viral 88

Viral Marketing Guidelines Local 88

Waxing UnLyrical

JANUARY 27, 2011

But all of a sudden, S0-And-So is no longer available… but you still want me to do a book review/product giveaway that So-And-So is promoting. Im sure there are corporate guidelines and personal preferences at play, I was just surprised by the terse reaction. Thanks, but no thanks. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Pitching 111

Pitching Facebook Interviews Twitter 111

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

But what if you have no news? One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. Here are three ways to get media coverage when your company has no news. . Chase a breaking story.

How To 334

How To Media Healthcare Survey 334

Contently - Strategy

JUNE 11, 2020

These sites live off of consistent search traffic, but they typically don’t connect to the news cycle. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Mindful Marketing

AUGUST 13, 2022

It’s nice that company sponsorship has been democratized, but with so many people pushing products, how can consumers survive the promotional onslaught? She’s already endorsing products.” For those who are so morally and professionally inclined, here are four best practices for product endorsement : 1.

Pharmaceuticals 75

Pharmaceuticals Advertising Advertising Consumer 75

Contently - Strategy

SEPTEMBER 15, 2021

These sites live off of consistent search traffic, but they typically don’t connect to the news cycle. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Buzzstream

MAY 25, 2021

Also be careful not to get caught up with this execution because of how cool the final product can be – if there is a simpler way to execute your idea and still get links, do it. They will certainly work well if you need to jump onto a piece of breaking news and publish something quickly or if you want to execute an idea very simply.

Infographics 160

Infographics Data Blogging Mobile 160

Buzzstream

AUGUST 13, 2018

Although there are now many other ways of measuring authority, that has led to wide support of this metric and it is often integrated into other products as a quick way to determine authority. Ahrefs has elected to remove the link value of a subdomains parent DR if it falls under the category of what they call “service root domains”.

Google 117

Google Measurement Advertising Advertising 117

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The data is seen by some, like Rand Fishkin , as one of the few alternatives to the data that Google and Facebook collect for their own advertising products. How did it work?

Software 103

Software Analysis Data Tools 103

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Outdoor and transmit media typically tend to be advertising material (but not always).

Ethics 52

Ethics Communications Print Television 52