ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

But it’s also likely that with a few tweaks, the PR group can add elements that can turn an inside-baseball component into a mediaworthy story or a way to frame a campaign. ” Influencer marketing may belong in the brand group of many organizations, yet it’s most effective when it’s credible and authentic.

Marketing 310

Marketing Product Launch Corporate Viral 310

MaccaPR

JANUARY 8, 2021

Minneapolis-based social media consultant Arik Hanson spoke with our PR agency’s vice president Christine Scherping during a lively event, “Social Media Trends to Watch in 2021.” But first, here’s nine takeaways to give you a head start on social media trends in the new year (lightly edited for clarity): Embrace Do-It-Yourself Content.

Social Media 62

Social Media Trends Marketing Viral 62

Burrelles Fresh Ideas

DECEMBER 12, 2023

In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast! The team at Jolly PR Solutions decided to organize focus groups with kids from around the world to get the scoop on what they really thought about the big man in red. The results were surprising.

Social Media 79

Social Media Trends Crisis Crisis Management 79

Prohibition

NOVEMBER 17, 2022

Originally only available on reels, users can now add trending audio to an array of posts without having to consider copyright legalities (this doesn’t currently seem to be available on carousel video posts however). Facebook adds a new group option. Twitter seems to be amending this issue – but not before it already went viral.

Instagram 62

Instagram Social Media Twitter Pharmaceuticals 62

Prohibition

MAY 23, 2022

It’s vital to keep up with the ever-changing social media landscape, as trends come and go and platforms are constantly evolving, to ensure business success. Here’s a round-up of what’s changed throughout May and key trends to keep on top of across various social channels. Instagram introduces a new story format.

Instagram 62

Instagram Social Media LinkedIn Viral 62

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself.

Viral 52

Viral Crisis Communications SEO Reputation 52

NewsWhip

SEPTEMBER 29, 2020

Reddit is one of the best places online to stay ahead of emerging trends and issues, and to discover stories and original content before they go viral. As Yara Silva, Group Head of Social told us: . “We Stories and events can emerge on Reddit days or weeks before they break into mainstream awareness. Connect with experts.

Reddit 117

Reddit Viral Community Local 117

Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He The change will take effect on April 2, 2024. Small text ads – written by Shankman – were included at the top of every email.

Reddit 176

Reddit Software B2B Technology 176

PRSay

DECEMBER 10, 2020

His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. Participating in broader trends is totally OK, but you need to do [it] your way, which is [being] true to yourself, relevant and [providing] something different and unique. Remember the BBC dad? People try to jump on to the bandwagon.

Communications 158

Communications Nonprofit Employee Film 158

NewsWhip

AUGUST 10, 2022

Even if the new Minions movie, The Rise of Gru, wasn’t on your list of must-sees this summer, you might have caught wind of a viral trend that made waves on TikTok. There was still one clear stand-out among the group, with Top Gun soaring to the top of the charts and generating massive engagement. .

Comparison 78

Comparison Film Viral Trends 78

Burrelles Fresh Ideas

OCTOBER 3, 2023

In recent years, a new group of influencers has taken the digital world by storm: child influencers, often affectionately referred to as “kidfluencers.” Virality and shareability: The innocence and charm of child influencers make their content highly shareable. I have witnessed the power of the kidfluencer firsthand.

Brand 82

Brand Branding Marketing Ethics 82

Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. Set the Trends When it came to identifying story ideas, discussion turned towards the use of analytics and research tools.

Reddit 158

Reddit Media Analytics Trends 158

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

5W PR

MARCH 27, 2020

The current trending tactic for marketing strategies is influencer marketing , which has started showing up in practically every strategy. Unlike the previous group, these are people who have become popular solely due to the internet – anything from viral content to constant updates.

Film 97

Film Viral Social Media Strategy 97

Prohibition

DECEMBER 19, 2019

As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. As specific audience groups are targeted in 2020, messages will be both customer-first and ultra-targeted.

Video 48

Video Trends Storytelling YouTube 48

Cision

MAY 12, 2017

Link building, in general, has changed over the years as exemplified in this report by Google Trends , and PR professionals need to come up with different tactics to avoid being caught in spam filters. Actionable tip: You can now add the ads as placements to the ad groups on sites that are a part of your Display Network.

Google 259

Google Digital PR Mobile SEO 259

Remote PR Jobs

OCTOBER 11, 2022

Whether you are trying to find the perfect focus group for a product launch or a news outlet to cover your next big break, social media can give you the names you need. Consider bringing on a TikTok pro to bridge the gap between your product or service and hot internet trends. Media Lists and LinkedIn.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? The hashtag quickly began to trend on Twitter. . The time and money spent on this stunt would be better spent helping the people these groups claim to represent. A coincidence? Definitely not. So I will #AskChevron WTF?

Case Study 232

Case Study Crisis Twitter Viral 232

NewsWhip

FEBRUARY 2, 2021

Misinformation battlefields: Marshall Manson and the Brunswick Group. Marshall leads Digital for leading advisory firm Brunswick Group in the UK, Europe, Africa, India and other markets. He works closely with clients who must combat viral misinformation that targets their products, goals and permission to operate. Watch webinar.

Groups 60

Groups Viral Strategy Trends 60

Burrelles Fresh Ideas

JULY 11, 2023

Enter the world of dad influencers (aka ‘dadfluencers’): a rising trend where fathers use their online presence to share their experiences, insights, and challenges of modern fatherhood. In the age of social media, parenting narratives have expanded beyond the traditional portrayal of moms as the primary caregivers.

Brand 55

Brand Branding Instagram Community 55

Presspage

AUGUST 24, 2023

Understanding the trends and topics that matter to the target market is crucial for crafting compelling content. If you know what is trending in your audience’s lives, you can tap into it by offering (sub)culturally relevant content, and thus build a lasting relationship. The culture that brands exude is more important than ever.

Storytelling 78

Storytelling Data YouTube Strategy 78

NewsWhip

NOVEMBER 2, 2021

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Tracking the narratives that are resonating the most is made easier by using NewsWhip’s Crisis Dashboard and article groupings setting. Rising audience-side misinformation.

Crisis 78

Crisis Brand Branding Airlines 78

NewsWhip

MARCH 10, 2021

For this analysis, we are looking specifically at coverage that mentions specific brands, rather than the industry trends as a whole. Taken as a group though, Yum! But which sites are producing viral articles? We’ll start with which companies drove the most engagement. . The most engaged vegan meat alternative brands.

Company 78

Company Marketing Product Launch Viral 78

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

Cision

NOVEMBER 19, 2015

The Opt Outside campaign, in which REI announced it would close its stores on Black Friday and encouraged shoppers to take the day to spend time outside instead of shop, reached viral levels. Images: Todd Dailey , Food Group ( Creative Commons ). Be specific in your goals, your audiences and your execution. Start by starting.

Viral 120

Viral Content Marketing Consumer Storytelling 120

The Resolution Blog

MAY 11, 2016

Our Los Angeles office is relatively small in comparison to the rest of the group but whats great about that is that we can develop and improve upon ideas quicker and be agile. So BuzzFeed and Huff Post articles are being circulated all the time so we can track cultural trends and what’s making them making them go viral.

Creativity 120

Creativity Comparison Consumer Examples 120

5W PR

MAY 18, 2018

For instance, if a company was to create a unique experiential marketing event, then tie that campaign to a branded hashtag or social media sharing strategy, they could even create viral content that takes their brand reach to the next level. This social-media aired event followed Felix Baumgartner jumping through the stratosphere.

Company 96

Company Marketing Social Media Analytics 96

Cision

JUNE 10, 2016

Millennials and Generation Z are the fastest growing population group since the post-war baby boom of the 1940s, and 50s. This is exemplified in the rise of bloggers, influencers, and viral videos. The Networking Model. These generations have also flipped the hierarchy model on its head. Exponential reach.

How To 120

How To Marketing YouTube Study 120

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The perpetuation of a “viral” story on digital channels can be hours. Crisis communication is an important aspect of most PR roles.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PRSay

DECEMBER 18, 2019

The image was from an activist group that has called for foreign intervention to stop China’s violent, antidemocratic crackdowns in the semiautonomous administrative region. This trend is positive when popular sentiment rewards companies for acting in accordance with their stated values, and for evolving those values with the times.

Corporate 100

Corporate Crisis Management Crisis Government 100

Beyond PR

MAY 12, 2017

Link building, in general, has changed over the years as exemplified in this report by Google Trends , and PR professionals need to come up with different tactics to avoid being caught in spam filters. Actionable tip: You can now add the ads as placements to the ad groups on sites that are a part of your Display Network.

Google 64

Google Digital PR Mobile SEO 64

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.). Bonus: Being entertaining helps make you memorable.

Social Media 83

Social Media Pitching Media LinkedIn 83

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This is crucial for understanding what topics are important to your many stakeholder groups.

Strategy 370

Strategy Communications Reputation Measurement 370

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. When a negative story breaks, is this something that’s really going viral? So really looking forward to this, Bryan. Is there a lot of people getting behind this? Paul: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.). Bonus: Being entertaining helps make you memorable.

Social Media 60

Social Media Pitching Media LinkedIn 60

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

And today’s digital media environment, which makes building virality easier than it has been in the past, also comes into play. Often an idea or trend has grown up around us, but we haven’t noticed it and have no language for identifying or discussing it. That describes the present time, of course. How does that happen?

Leadership 398

Leadership B2B Community Viral 398