Remove Community Remove Groups Remove Trends Remove Viral
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Less “let’s go viral” and more “let’s build community”

Communications Conversations

While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. As Holmes states, years ago the frequent ask from brands and clients was: “We want this to go viral.” You were building a community. Bigger still.

Viral 98
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Facebook’s pushing Groups, but how can brands really use them?

Communications Conversations

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities.

Groups 68
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Social media updates: Instagram caption polls, TikTok’s silent fallout & LinkedIn introduces Sponsored Articles

Prohibition

Implementing these polls can also foster a deeper connection with the audience, working toward community building goals. A dispute between Universal Music Group and TikTok has led to the removal of a vast number of popular songs from the app, including hits from globally renowned artists like Taylor Swift, Harry Styles, and Adele.

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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. But it’s also likely that with a few tweaks, the PR group can add elements that can turn an inside-baseball component into a mediaworthy story or a way to frame a campaign.

Marketing 310
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Announcing the NewsWhip x Reddit Partnership

NewsWhip

Today, we’re excited to introduce a partnership with Reddit that will enable our users to explore what’s happening across Reddit’s network of more than 130,000 active communities — and for the first time ever, provide them a way to search Reddit comments. Reddit’s communities are informed — often composed of experts and knowledgeable users.

Reddit 117
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9 Social Media Trends Every Marketer Must Know For 2021: A Conversation with Arik Hanson

MaccaPR

Minneapolis-based social media consultant Arik Hanson spoke with our PR agency’s vice president Christine Scherping during a lively event, “Social Media Trends to Watch in 2021.” But first, here’s nine takeaways to give you a head start on social media trends in the new year (lightly edited for clarity): Embrace Do-It-Yourself Content.

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Social media updates: Instagram extends audio function; Twitter undergoes blue tick chaos & TikTok releases more text-to-speech options

Prohibition

Originally only available on reels, users can now add trending audio to an array of posts without having to consider copyright legalities (this doesn’t currently seem to be available on carousel video posts however). Facebook adds a new group option. Twitter seems to be amending this issue – but not before it already went viral.