Onclusive

JUNE 23, 2022

It is essential for both marketing and PR to align with their organization’s business goals, not just to have a full picture of where their brands are going, but also to create strategies and implement tactics that contribute to these goals. Align with marketing strategies and dashboards. Working with marketing.

Strategy 195

Strategy Marketing Measurement eBook 195

Stern + Associates

AUGUST 30, 2023

When it comes to successful social media strategy, it can be easy to get caught up in the daily loop of trends, breaking news, and how to make your company come across in the best possible light. Investing in executive visibility on social media can create huge success for your brand. But where do you begin?

Social Media 99

Social Media How To Media Employee 99

Prohibition

FEBRUARY 13, 2024

Looking for the latest social media updates? Check out the changes that will impact your Q1 strategy below. TikTok’s silent fallout TikTok, known for its ‘sound always on’ strategy, is facing a silent setback. This dispute implies a potential shift in content creation strategies for TikTok marketers.

Instagram 62

Instagram LinkedIn Social Media Media 62

Awario

APRIL 14, 2021

The Seraph agency received a request from a political party, The Independent Group, to create and implement a promo digital campaign within a tight turnaround. From day one, the Seraph team used Awario to track the conversations around the campaign, measure sentiment, reach and identify key trends within the social media buzz.

Groups 81

Groups Strategy Measurement Trends 81

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Prohibition

AUGUST 25, 2022

2022 has been a busy year so far for social media changes and updates, with significant shifts being made frequently on every platform. We’ve zoned in on the most significant recent changes that will impact upcoming social media activity. Take a look at our round-up below! Instagram implements an array of reel updates.

Instagram 117

Instagram LinkedIn Social Media Facebook 117

5W PR

OCTOBER 20, 2023

Significance of cultural marketing Cultural marketing, also known as multicultural marketing, involves tailoring marketing efforts to resonate with specific cultural groups. Enhanced relevance Cultural marketing allows brands to be more relevant and relatable to specific cultural groups. Adjust those strategies based on data insights.

Strategy 78

Strategy Marketing Local Groups 78

The Proactive Report

MAY 5, 2015

Social media is no different. A group by the fireplace is deep in conversation about a technical subject they all know a lot about. Finally, you find a group that’s talking about a subject you care about. And you become part of the group in a natural way. You connect with everyone in the group. 626 793 4911.

Social Media 100

Social Media Strategy Media Groups 100

Shift Communications

JANUARY 24, 2024

Here are our takeaways of the key strategies Stanley implemented to overtake the hydration market. This exact strategy is what led to Stanley’s seemingly overnight stardom. In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?”

Consumer 78

Consumer Strategy Marketing Viral 78

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. adults get their daily news : social media.

Strategy 96

Strategy Publicity Media Video 96

Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. The test group for this reported the new options saved them significant time and helped them maximise their campaigns – definitely something all advertisers should be aiming to do. Here’s all the latest updates you need to know.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Solo PR Pro

AUGUST 24, 2021

Consider the current situation for today’s social media specialist or manager who’s in charge of developing content for a company’s channels. I have a few relatively simple ideas to help bring the focus back to your customer when developing social media content. Develop a customer focus group.

Social Media 105

Social Media Media Survey Meeting 105

Prohibition

MAY 22, 2023

The world of social media moves fast but we’ve got your back – before you plan your next social-first campaign, check out our latest social media updates round-up below! Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC).

Instagram 62

Instagram Social Media Tools Media 62

Cision

MAY 25, 2016

Last month, I talked to six professionals who use social media marketing to further their brands. You got some insightful tips on how to go beyond the basics of social media, and since so many people gave such useful advice, I needed to write round two! Get Involved in Social Chat. Find Industry Influencers.

Social Media 216

Social Media Media Knowledge Base Tools 216

Stern + Associates

MAY 30, 2017

The post 3 Ways Social Media Enhances Your Content Marketing Strategy appeared first on Stern Strategy Group. Your journey into the world of content marketing centers on impactful content, designed with your target audience in mind. But content can only be as effective as its promotion.

Content Marketing 86

Content Marketing Social Media Strategy Marketing 86

Critical Mention

MAY 21, 2020

Some leagues and politicians have mused about fan-free arenas others have mentioned the possibility of allowing a select group of fans to enter stadiums. Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands.

Sports 111

Sports Social Media Media Groups 111

Stern + Associates

MARCH 31, 2023

When it comes to successful PR and social media strategies, it’s really easy to get caught up in the day to day loop of trends, breaking news, and how to make your company seem really great online. Investing in your people’s success and visibility on social media is not just for their benefit; it’s for your brand’s too.

Social Media 67

Social Media Brand Branding Media 67

5W PR

OCTOBER 6, 2023

Customer feedback has emerged as a valuable resource for guiding product development and shaping public relations strategies. Collecting feedback Businesses actively gather feedback through various channels, such as surveys , social media, customer support interactions, and online reviews. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

Prohibition

NOVEMBER 6, 2021

Understanding social PPC for your business. Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. After this article, you should be able to determine whether or not you should begin spending on PPC for social media. What is paid social media? How does Social PPC work?

Social Media 62

Social Media Media Advertising Advertising 62

Prohibition

OCTOBER 18, 2021

For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Why diversity is important when it comes to social media advertising. The stats on representation when it comes to social media advertising.

Advertising 62

Advertising Advertising Social Media Media 62

Prohibition

OCTOBER 5, 2023

Preparing for Q4 social media campaigns? Catch up with the latest updates that you need to be aware of in our social media round-up below. It’s unclear how this feature will play out in terms of sponsored/gifted content, but this could prove a great way to access a small group of likeminded users directly and intimately.

Instagram 62

Instagram Social Media Facebook Media 62

Stern + Associates

MARCH 15, 2017

The explosion of social media continues to take the digital world by storm: It is estimated that there will be 2.76 billion social network users by 2018. The post Here’s How to Strengthen Your Social Media Marketing Skills – And Strategy appeared first on Stern Strategy Group.

Social Media 80

Social Media Strategy How To Marketing 80

Flack's Revenge

NOVEMBER 12, 2015

In the first 90 minutes, Alibaba Group said it pulled $5 billion in total sales. The Singles’ Day has intensified the rivalry between the two e-commerce retailers in China, Alibaba Group and JD.com. Social Media in China: E-commerce operators are working on providing deep interactive experiences for customers via social media.

Social Media 120

Social Media Media Apparel Retail 120

Stern + Associates

OCTOBER 10, 2017

The post Is Twitter 280 Valuable for Your B2B Social Media Strategy? appeared first on Stern Strategy Group. Twitter recently announced a product update, allowing a small number of select accounts to test an increase in character limit from 140 to 280. The primary reason behind the modification.

B2B 68

B2B Twitter Social Media Strategy 68

Prohibition

NOVEMBER 17, 2022

It’s been a turbulent few weeks for the world of social media, with Twitter taking the top spot for chaos… We’ve been awaiting the confirmation on Instagram’s native scheduling function (spoiler alert: it’s coming!). Take a look at our latest social media updates round-up below to keep you up to date.

Instagram 62

Instagram Social Media Twitter Pharmaceuticals 62

5W PR

AUGUST 9, 2022

In a world where technology has changed how business is conducted, SaaS companies must establish a solid public relations strategy. PR is an essential part of any business’s marketing strategy and is even more crucial for Saas companies. Strategies That Work. Get involved with industry-related groups and events.

Company 78

Company Strategy Software Writing 78

5W PR

FEBRUARY 26, 2024

The best way for brands to connect with these customers is to avoid generic marketing strategies and delve into the captivating world of strategic PR, tailor-made for this coveted crowd. Strategies that work include exclusive loyalty programs with points, discounts, and early access perks as a start.

Strategy 78

Strategy Brand Branding Product Launch 78

PR 20/20

SEPTEMBER 24, 2019

Trust Insights , a marketing analytics and data consulting company, just dropped a stellar report about social media trends and what they mean for 2020. It’s all about user interest in social networks, and how that translates for marketing strategy—namely, where marketers should put their time and money as they plan for 2020.

Social Media 65

Social Media Strategy YouTube Analytics 65

Stern + Associates

JANUARY 4, 2023

By regularly engaging with followers on social media and through email marketing campaigns, companies and their top executives can build audience trust and loyalty in a humanized and authentic way. This data can help better understand what is and isn’t working to adjust your PR strategy. Increased lead generation and sales.

Strategy 68

Strategy Marketing Leadership Print 68

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Stern + Associates

FEBRUARY 23, 2017

Social media can be fun, enticing, exciting, but also extremely overwhelming. In the ever-growing space of social media, where does your brand need to have a strong focus and presence? The post 5 Reasons Why Your Social Media Strategy Should Give More Love to Facebook appeared first on Stern Strategy Group.

Social Media 69

Social Media Facebook Strategy Media 69

NewsWhip

FEBRUARY 19, 2021

The decline in influence of media and the rise of a networked, multichannel and personalised media has many implications: for society, for media, for politics, and for each of us personally. . These folks are fully tuned into the emerging interplay between media and social media. No More Heroes Any More.

Reputation 88

Reputation Social Media Reddit Media 88

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule.

Social Media 75

Social Media Marketing Media Instagram 75

Cision

APRIL 25, 2016

Social media influencers. At their recent webinar, “ Team Up With Social Media Influencers ,” Natalia Dykyj and Stacey Miller discussed why brands must ask social media influencers to join their story. Follow their four recommended steps to implement a social media influencer relations strategy.

Social Media 120

Social Media Brand Branding Media 120

Cision

AUGUST 23, 2016

Connecting with journalists via social media should be a no-brainer for any PR pro. According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. journalists say they would be unable to carry out their work without social media. We’ve found that in the U.S.,

Journalism 120

Journalism Social Media Study Media 120

Shift Communications

SEPTEMBER 28, 2017

The Social Impact Theory. In 1981, long before social media existed, Ohio State University psychologist Bibb Latané coined the social impact theory after conducting a series of experiments to validate his hypothesis about how influence works. Number: How many people are in the influencing group? Christopher S.

Social Media 122

Social Media Media Groups Mobile 122

Stern + Associates

AUGUST 30, 2016

It’s not enough to hope your posts reach the right people and stick; with an informed social media marketing strategy in place, you’ll know. The post Your Social Media Marketing Strategy Isn’t Complete Without This appeared first on Stern Strategy Group.

Social Media 51

Social Media Strategy Marketing Media 51