PRSay

OCTOBER 8, 2017

The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. “We Storytelling, Branding and Influencing.

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PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.”

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MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. How To Tell Your Corporate History.

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Contently - Strategy

SEPTEMBER 12, 2019

The key to turning that prediction into a reality is if brands can figure out how to make video work throughout the entire marketing funnel. How video content can help drive leads. The post How to Use Video Content to Generate Leads and Drive Sales appeared first on Contently. Live-streams/presentations. Q&A videos.

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Waxing UnLyrical

MAY 16, 2012

I first heard about the documentary film, An Article of Hope , from Debra Silimeo (Debra’s a senior executive with a well-respected DC agency, and also happens to be a neighbor, friend and Bootcamp Buddy of mine). How to help? How to Help a Tiny Torah Scroll Kickstart An Article of Hope. An Article of Hope.

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PRSay

MARCH 1, 2018

But beyond being simply entertaining and memorable, Academy Award speeches can also offer a lesson in both public speaking and personal branding, says Rob Biesenbach , presentation expert, actor and author of “Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results.” You really like me!

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Flatiron Communications

NOVEMBER 23, 2014

She hadn’t previously worked in the business, and needed some basic pointers on how to generate media coverage for this first-of-a-kind “museum,” which was founded by CBS Television patriarch William S. One day my friend invited me to attend a private screening of her “brother’s new film.”

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PR in High Definition

MARCH 21, 2018

We are all storytellers, no matter who we are or what we do – and we deliver our stories with varying degrees of brilliance or dullness. So how can you be a great storyteller, for yourself or for your business? The best stories do not flatter the storyteller. How would you tell your Granny that story?

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Prohibition

FEBRUARY 10, 2020

Is it ‘how to’ content that can teach viewers something useful or perhaps its intention is to entertain and/or incite a certain emotion. Think about the ‘why’ as well as the ‘how’ to ensure the objective of shareability is weaved throughout each strategic stage. Embrace the power of storytelling in your video content.

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Cision

APRIL 21, 2015

On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling.

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Critical Mention

MARCH 1, 2018

Time for the film industry’s most prestigious event, the Academy Awards, which will be presented March 4 in the entertainment capital of the world, Los Angeles. Many of us will be watching and rooting for our favorite films of 2017 to take home the prize. Storytelling is an effective approach to many communication challenges.

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The Resolution Blog

OCTOBER 15, 2019

Their approach riffed off the Star Wars film release at the time to tie in with current trends and to provide a fresh angle to the GDPR malarkey. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. Key Takeaway?—?Add

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Presspage

JUNE 19, 2018

They prefer straightforward navigation that makes clear how to find the assets they are seeking. What makes for compelling newsroom content, however, is the intersection of such science and conversational storytelling. Nevin used to work at Car and Driver magazine, so he is familiar with the needs of automotive journalists.

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Ishmael's Corner

JUNE 8, 2015

I wrote a post in April mentioning that one of our young account professionals , Melissa Lewelling , was headed to the prestigious Cannes Film Festival. Out of literally thousands of films, her film, called “More Than a Number,” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner.

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Polaris

DECEMBER 14, 2014

Favourite fiction published this year: Saving Simon: How a Rescue Donkey Taught Me the Meaning of Compassion by Jon Katz. This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. It’s a cheat sheet on how to make someone care about what you’re saying. #4

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Karen Freberg

MARCH 31, 2022

Ryan – in his previous talks – always mentioned how empathy and listening are two important elements to understand what is happening in the world, but also how this could lead to some incredible ideas and opportunities. Stories are key to be successful in social media today.

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PR in High Definition

OCTOBER 28, 2021

I didn’t know how to connect with the people there. From even bigger, better and more personalised immersive storytelling to the rise and creation of fictitious influencers that only appear and take part in the metaverse. To quote Ready Player One: “I never felt at home in the real world.

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PR Conversations

AUGUST 18, 2011

Same with documentary film makers. Internal communications often say they are corporate storytellers. Public relations is not the only profession that lays claim to “telling stories.” ” If you ask a journalist what he or she does, likely they will say they tell stories. Do you see the problem?

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Communications Conversations

MAY 3, 2016

He thrives on new challenges and knows how to turn connections into relationships. This is why she chose to elective courses in philanthropy and non-profit business so that she understood how to start and maintain a non-profit organization. Nominated by: Kelli Matthews, University of Oregon. Bobbie Whittingham @whittrob000 .

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Stuart Bruce

FEBRUARY 11, 2016

It arrives in a cardboard sleeve (that confusingly looks like it’s part of the kit) and takes less than a minute to assemble (and another three minutes to find and watch the video telling you how to do it!) One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story.

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Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. How can you use the tactics to your advantage and improve your brand’s PR? As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Register now!

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Marketwired

FEBRUARY 16, 2016

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. He’s a former film and TV writer and author of two books of fiction. She holds a B.A.

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The Resolution Blog

JULY 30, 2019

This sparked an inspiring Instagram scavenger hunt across the city for Breakfast at Tiffany fans (Krakoff’s collection was based on the iconic coffee and croissant scene in the film). The sports giant really knows how to rock Instagram but, in the React launch campaign, they took the visual aspect of the platform to new heights.

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Contently - Strategy

NOVEMBER 30, 2018

Link to the channels of creators you admire, let them know you’ve subscribed, and consider filming reaction videos to their biggest features. ” I guarantee you wouldn’t even scratch the surface, no matter how deep into the platform you tend to get. Commit to a variety of video formats.

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Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Read How to Harness the Power of Quotes in Your Press Release for more ways you can feature quotes. Sometimes the adventurous, the forward-thinking, and the bold win the day.

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ZudePR

DECEMBER 30, 2016

Here’s an extract: “How to create interesting content for a boring product or stale industry. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. How long someone’s been doing it is overrated. What matters is how well they’ve been doing it.

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Beyond PR

APRIL 11, 2018

You can also add augmented reality special effects (like filming yourself with dog ears, for example, or wearing a pair of virtual sunglasses), along with emojis and, more recently, animated GIFs. I think there’s definitely a blending of how we go about doing any kind of promotion these days.”. How to Create Instagram Worthy Events.

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