Agency, Film, How To and Storytelling - Public Relations Today

Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

Deirdre Breakenridge

DECEMBER 4, 2018

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Unfortunately, not every nonprofit organization understands how to reach out to youth. And, what do you want them to do?

Nonprofit

Nonprofit Storytelling Instagram Social Media

How to Utilize YouTube for Your Brand

Konnect Agency

FEBRUARY 24, 2020

Here, we’ll break down why you shouldn’t sleep on the video giant and how to maximize it for brand visibility. Many of the top brands’ YouTube channels focus on storytelling, teachable moments from executives, trendy video challenges and, when appropriate, sneak peeks at new launches. Why YouTube?

YouTube

YouTube Brand Branding How To

Life Rewritten: Composing Your Legacy with Carrie KC West

PR for Anyone

MARCH 27, 2024

Carrie KC West is an author, transformational story coach, and Founder of the Storytellers Academy – an organization dedicated to empowering individuals to review their life story, and assisting them to change and rewrite the parts that they wish to edit. Consider the legacy you want to create.

Film

Film Storytelling Writing Insurance

Why Communicators Get a Pass to Watch ‘The Bachelor’ Guilt-Free

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.”

Communications

Communications Storytelling Film Training

How to Use Video Content to Generate Leads and Drive Sales

Contently - Strategy

SEPTEMBER 12, 2019

The key to turning that prediction into a reality is if brands can figure out how to make video work throughout the entire marketing funnel. How video content can help drive leads. AFB Habitat distributed this content through IndiVideo, a video platform created by our agency BlueRush. Live-streams/presentations. Q&A videos.

Video

Video How To Education YouTube

6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. How To Tell Your Corporate History.

Corporate

Corporate Examples Storytelling Brand

How to Help a Tiny Torah Scroll Kickstart An Article of Hope

Waxing UnLyrical

MAY 16, 2012

I first heard about the documentary film, An Article of Hope , from Debra Silimeo (Debra’s a senior executive with a well-respected DC agency, and also happens to be a neighbor, friend and Bootcamp Buddy of mine). How to help? How to Help a Tiny Torah Scroll Kickstart An Article of Hope. An Article of Hope.

Film

Film How To Television Storytelling

6 inspiring B2B campaigns you’ll wish you came up with yourself

The Resolution Blog

OCTOBER 15, 2019

Off the back of this, we’ve put together some of the most inspiring B2B campaigns from the last two years to show you just how diverse PR and communications can be in this sector. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. Key Takeaway? Key Takeaway?—?Add

B2B

B2B B2C Facebook Storytelling

Lessons from Cannes on Communicating Ideas

Ishmael's Corner

JUNE 8, 2015

I wrote a post in April mentioning that one of our young account professionals , Melissa Lewelling , was headed to the prestigious Cannes Film Festival. Out of literally thousands of films, her film, called “More Than a Number,” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner.

Communications

Communications Film Guidelines Pitching

The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

DECEMBER 14, 2014

Favourite fiction published this year: Saving Simon: How a Rescue Donkey Taught Me the Meaning of Compassion by Jon Katz. This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. It’s a cheat sheet on how to make someone care about what you’re saying. #4

Marketing

Marketing Resources Content Marketing Leadership

22 PR Rock Stars of the Future

Communications Conversations

MAY 3, 2016

He thrives on new challenges and knows how to turn connections into relationships. Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Nominated by: Kelli Matthews, University of Oregon.

Sports

Sports Leadership Internal International

Constructing the Organizational Narrative: PR definition in the making

PR Conversations

AUGUST 18, 2011

Same with documentary film makers. Internal communications often say they are corporate storytellers. How much does current leadership recognize and value the remit of public relations (i.e., Public relations is not the only profession that lays claim to “telling stories.” Do you see the problem?

Construction

Construction Internal International SEO

PR Agency Best Practices for Common Content Roadblocks

Beyond PR

MAY 12, 2016

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. In a word, content.

Agency

Agency Real Estate Film Video

We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

FEBRUARY 16, 2016

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. Her articles have been featured in Entrepreneur, Ragan’s PR Daily and Muck Rack, to name a few.

Creativity

Creativity Pitching Writing Conference

Brands Using Instagram in PR: 7 Examples to Get You Inspired

The Resolution Blog

JULY 30, 2019

This sparked an inspiring Instagram scavenger hunt across the city for Breakfast at Tiffany fans (Krakoff’s collection was based on the iconic coffee and croissant scene in the film). The sports giant really knows how to rock Instagram but, in the React launch campaign, they took the visual aspect of the platform to new heights.

Instagram

Instagram Examples Brand Branding

The Top 10 Books of 2016 (According to Zude)

ZudePR

DECEMBER 30, 2016

Here’s an extract: “How to create interesting content for a boring product or stale industry. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. How long someone’s been doing it is overrated. What matters is how well they’ve been doing it. Sign Up Now.

Writing

Writing Google Meeting Airlines