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Communicating Sustainable Practices in Your Fashion Brand

5W PR

As concerns about climate change continue to grow, the fashion industry is increasingly under scrutiny for its environmental impact. To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers.

Fashion 88
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How Fashion Houses Can Utilise Podcasts to Enhance their Luxury Brand Image

Prohibition

With their rise in popularity, fashion houses have started to recognize the potential of podcasts as a valuable tool for enhancing their luxury brand image. As fashion houses strive to stay relevant and connect with their target audience, integrating podcasts into their marketing strategies has become essential.

Fashion 62
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The Art of Aging Gracefully: Lessons From an Over-50 Influencer with Adelina Winfield

PR for Anyone

Adelina Winfield is an artist, author, former fashion designer, mother and grandmother. In this episode, Adelina shares her remarkable story, including growing up in Brooklyn, raising her two sons, jumping back into the world of dating after her divorce, and dealing with ageism within the fashion industry.

Fashion 130
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Maxim Behar awarded the Bulgarian Fashion Icon for 2021

Maxim Behar

The world-renowned PR expert Maxim Behar was a special guest at the ceremony presenting the prestigious awards " Bulgaria Fashion Icon 2021 ", organized by the most influential fashion institution in Bulgaria - the Academy of Fashion. And the Fashion Icon winners must always have all these qualities," said Maxim Behar.

Fashion 52
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How Fashion Tech Brands Can Win On Social Media

5W PR

In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. So what does this all mean for the fashion tech industry? It’s not news that Instagram is the main event when it comes to fashion, with about 50% of brand posts on the platform.

Fashion 74
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Five of the best luxury campaign videos

Prohibition

Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way. The eye-catching video connected with consumers by giving them an immersive experience into the art and craft behind their bold fashion designs.

Video 63
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The K-pop effect: How Blackpink dominates luxury brand partnerships

NewsWhip

In 2023 alone, they headlined at Coachella, embarked on a successful global tour, and won two prestigious awards at the MTV Video Music Awards, including the Group of the Year title. Their involvement in numerous partnerships has further elevated them as prominent figures, especially in the world of beauty and luxury fashion.

Brand 78