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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Travel media reported on hotels decorated in the style of Barbie. He’s just Ken.”

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How to Develop Good Social Listening Techniques

PR for Anyone

What most people forget about with social media is the “social” part. Are you socially listening to the online conversation? The media is regularly covering trends that are going viral on that platform. We pitch the media. We write video scripts. I did this video about TikTok.

How To 130
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7 Rules for a New Era of Communications

PRSay

We even write emails with more thought. Add to this the fact that social media has made audiences more cynical, and in this unprecedented time, we need new rules for communication. Social media channels, where posters strive to look better than real life, have honed skepticism among users. Be in it together.

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Newsjacking Tragedy

Rock the Status Quo

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. The post never should have been written. Go follow her on Twitter.

Pitching 272
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5 Elements That Should be in Every Consumer Product Pitch

OnePitch

“It is surprising how many pitches I get that seemed to pitch me like I do write traditional consumer stories. Know what they write about. But this was related to a raw carrot salad that was going viral on TikTok.” We were looking to write it up, but we also wanted to have a professional give their input. BB: “Yes.”

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10 Tips to Be a Better Communicator in 2023

Katie Paine's Measurement Blog

Before you write or say anything, walk—if not a mile at least around the block—in your audience’s shoes. Maven-level tip: Make sure you are where they are, i.e., whatever platform, website, or media outlet that they trust enough to pay attention to. There’s a reason why Randy Rainbow and Seth Meyers videos go viral.

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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Great experiences generate a lot of positive word-of-mouth, which social media amplifies. ” – Jennie Bev, writing in Psych Central. Something else was going on. Pump It Up.

Energy 120