Remove Facebook Remove Reddit Remove Social Media Remove Technology
article thumbnail

Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174
article thumbnail

How Reach uses NewsWhip to stay on top of the news cycle

NewsWhip

, local-focused websites like the Manchester Evening News , Leicestershire Live and national outlets like the Daily Star , Daily Express and Daily Mirror – with the latter regularly being one of the top three publishers on Facebook in the world. Silva’s team can’t orchestrate social media at this level without some help. “If

Reddit 158
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Reputation on social media – Comms must own it or lose it

NewsWhip

These folks are fully tuned into the emerging interplay between media and social media. They also use quantified data to inform their strategy and media planning, taking a “moneyball” approach. . Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor.

article thumbnail

The Data Behind Disney’s Success – A Q&A with Jessica Bundy

NewsWhip

That program was quickly followed by a Management Internship, and shortly after that, I landed my first full-time research position as a social media analyst. At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them.

Data 78
article thumbnail

Introducing Crisis Dashboard

NewsWhip

In the modern information sphere, crises are more common and can explode within hours through a vortex of media, social media, and motivated groups primed to pounce on particular narratives. They must rely on a hodgepodge of legacy media monitoring technologies, surveys, and direct social network access.

Crisis 158
article thumbnail

Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 142
article thumbnail

Here’s another hundred-million-dollar PE deal in the comms space [PR tech sum no. 50]

Sword and the Script

Last year, Symphony Technology Group acquired four PR tech companies including Onclusive, PRgloo, and, later , Critical Mention. LLMs are at the heart of generative AI technology. He previously founded TrendKite, a buzzy media monitoring tool that was acquired by Cision in 2019 for $225 million. Startup Handraise raises $6.3

Software 130