Mindful Marketing
AUGUST 5, 2023
Many have similarly berated Twitter’s unexpected rebranding, which won’t be as easy as the unappealing patio shade to retract, but are there actually things to like about “X”? Regardless the timing or the reason, to say the response to Twitter’s rebrand has been critical is certainly an understatement.
Cision
APRIL 7, 2016
When Facebook first launched, users searched for classmates and dorm room friends. In fact, Facebook users are more likely to post and respond to news content than Twitter users. Facebook has understood its role in the media landscape and has leveraged it by adding tools and features for news outlets. Why the shift?
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Maxim Behar
MAY 13, 2024
Twenty to twenty-five years ago, we fought for diversity of opinions on television and in newspapers. An established media outlet - a newspaper, television, television channel, or radio - can also publish wrong information. In a newspaper, you first have to report the information, then the newspaper has to be printed and distributed.
Stephen Waddington
FEBRUARY 16, 2020
Stories about people in the public eye such as celebrities, politicians and sportsmen and women sell newspapers. The Facebook and Twitter newsfeeds algorithms reward this behaviour. They also drive clicks and engagement on social media. There is no other explanation for the popularity of media such as The Daily Mail and The Sun.
Communications Conversations
AUGUST 23, 2016
Because this isn’t one of those typical “Twitter is dead” posts. It’s more like “Will Twitter be dead to businesses within 2 years”-type posts. Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. And I mean ANY.
Sword and the Script
JANUARY 13, 2015
Twitter made a number of advertising product (or inventory) announcements recently including a plan to sell ads on other websites. But now, Twitter is readying plans to bring in dollars from those viewers: it wants to sell ads on the streams of tweets within other publishers’ apps and websites…. Why is Earned and Paid is so Important?
Waxing UnLyrical
JULY 10, 2013
While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. “Now that we have social media, how about replacing that with a Twitter pitch?” Elevator Pitch or Twitter Pitch? Twitter Google+ LinkedIn Elevator Pitch or Twitter Pitch?
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