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Instagram introduces pinned posts, Facebook moves towards video and Twitter introduces long-form content

Prohibition

Definitely one to watch as video continues to be a key content type… Facebook moves towards video. Facebook reels haven’t quite taken off as hoped, with more changes coming to ‘make Facebook more like TikTok’ including serving recommended reels to users from anywhere – not just their friends or those they follow.

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The Future of Twitter

The Proactive Report

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. So what does this signify for the future of Twitter? Journalists on Twitter.

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Twitter Re-commits to Fighting “Toxic” Content

Ronn Torossian

Facebook, which spent most of last year and the first half of this year very publicly fighting to protect its brand from a flurry of accusations and scandalous headlines, seems to be starting to gain traction with consumers.

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5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)

Sword and the Script

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. Yet year after year and study after study show reporters and journalists are active and engaged on Twitter.

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What's to Like about Twitter's Rebrand

Mindful Marketing

Many have similarly berated Twitter’s unexpected rebranding, which won’t be as easy as the unappealing patio shade to retract, but are there actually things to like about “X”? Regardless the timing or the reason, to say the response to Twitter’s rebrand has been critical is certainly an understatement.

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Musk Makes Changes to Twitter Advertising

Prohibition

With Elon Musk taking over Twitter, there have been some updates that all social advertisers need to be aware of to ensure ad campaigns are up and running – and that results are maximised. In doing this, Musk caused backlash as some of Twitter’s loyal users saw this as yet another way to for fake accounts to provide false information.

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Social media updates: Instagram simplifies content creation, X=Twitter and TikTok explores AI

Prohibition

Amid the Twitter rebrand and AI’s infiltration of all areas of marketing, there’s a lot going on in the world of social media. Facebook video improvements Meta has been introducing a range of Facebook video updates to improve user experience. Check out the latest updates below!