Stuart Bruce

JUNE 24, 2014

It easier however to train people in the individual skills and tactics that are part of the public relations toolkit. The danger of recruiting a social media expert is that you get someone who is brilliant at using Facebook, Twitter or Instagram, but doesn’t know how to use Facebook, Twitter or Instagram for real strategic public relations.

Social Media 158

Social Media Media Training Media Training 158

Waxing UnLyrical

APRIL 9, 2020

And businesses are starting to realize that simply setting up a livestream and giving executives (most of whom who probably haven’t been media trained) the mic isn’t going to cut it. I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse.

How To 133

How To Facebook Energy Training 133

ImPRessions - Crenshaw Communications

MARCH 8, 2016

Is your spokesperson “radio” trained? At Crenshaw we believe in media training for all interviews, and as podcast opportunities increase, that training is all the more important. Increasing the listenership via Twitter, LinkedIn, Facebook and other platforms is an excellent way to get asked back.

Pitching 159

Pitching Radio Training Interviews 159

PRSay

MARCH 9, 2017

As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page. By then, eyewitnesses on Twitter, Facebook, Instagram and other sites have been telling their version of your story. Since 1994 he has specialized in writing crisis communications plans and media training.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Barokas

MARCH 16, 2020

Many of our clients are offering their respective expertise to media as a resource during ongoing COVID-19 coverage, and leveraging their platforms to educate the public and their employees. Identifying and conducting outreach around uplifting and encouraging stories. Stay well, stay safe, stay sane, stay home.

Communications 88

Communications Case Study Conference Resources 88

PRSay

JULY 26, 2017

But after graduation she started with Outlook Nebraska, a nonprofit dedicated to positively impacting the blind and visually impaired through employment, adaptive technology training, and cultural and recreational programs. “I Twenty years ago it would have been more of a challenge,” said Carver, reflecting on how she studied. “I

Study 127

Study Public Affairs Software Nonprofit 127

Communications Conversations

SEPTEMBER 10, 2020

Little known fact: You led social media management for the Business Journal during your time there. It gave me valuable experience with daily posting and scheduling on Twitter, Facebook and LinkedIn. I spend a good chunk of my time on media relations and pitching. How did that prepare you for your first job in PR with Life Time?

Radio 167

Radio Journalism Interviews Energy 167

Prohibition

JANUARY 24, 2022

We offer communication spokesperson training support. Prohibition PR also provide value by training your employees and spokesperson for your brand. Keep in mind that crisis communication media training is important since it acts as a guide to prepare people for any circumstance in the future.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This is where some targeted media training right before interviews is highly recommended. If that’s a stretch, then at the very least, PR teams should have a strategy to post images on Instagram, comment and share news about viewing parties on Facebook, all in a way that’s meaningful to a brand.

Hotels 200

Hotels Local Interviews Viral 200

Communications Conversations

NOVEMBER 9, 2017

First, I read this MarketingLand story on Facebook Stories and how more brands may start experimenting with these “stories” as a way to recoup lost organic engagement in the newsfeed. Then, I listened to Greg Swan talk about the organic content comeback at our first sparked social media training program last weekend.

Social Media 83

Social Media Media LinkedIn Instagram 83

Victorious PR

FEBRUARY 16, 2023

Media training is also one of the forgotten aspects of working with a great PR team. Suppose you are ever worried about your personal presence when promoting your brand through various media outlets. In that case, your team will train you to communicate effectively with the media.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Media training is also one of the forgotten aspects of working with a great PR team. Suppose you are ever worried about your personal presence when promoting your brand through various media outlets. In that case, your team will train you to communicate effectively with the media.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Media training is also one of the forgotten aspects of working with a great PR team. Suppose you are ever worried about your personal presence when promoting your brand through various media outlets. In that case, your team will train you to communicate effectively with the media.

Brand 52

Brand Branding Publicity Training 52

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Offering him as a spokesperson typically drives more trade media interviews than any other pitch, because of his depth of knowledge and sheer passion. B2B companies are full of such characters — learn to identify them, media train them, and use them well. Social media is just as important, if not more, than in B2C.

B2B 120

B2B B2C Product Launch Creativity 120

Cision

SEPTEMBER 28, 2016

When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful. Not all social networks are the same.

Social Media 120

Social Media How To Media Media Training 120

Waxing UnLyrical

APRIL 11, 2012

Invest in getting your spokesperson(s) media trained. Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode. Prepare to get social by being social now.

Media Training 70

Media Training Crisis Training Crisis Communications 70

PR in High Definition

AUGUST 24, 2020

The average person in Europe will spend around 75 minutes a day on social media and lockdown has most likely increased this. TikTok and Instagram are great for reaching younger audiences, whereas Facebook is better for over 30’s. Part of this will include media training any spokespeople before they begin posting on a social platform.

Social Media 86

Social Media Media Television Ethics 86

PR for Anyone

SEPTEMBER 8, 2021

See what kinds of things they’re posting on social media. Don’t stalk them on Facebook, but Twitter, things like that, LinkedIn. So, I want you to think about that when you start to build relationships with them. They are people. We’re all people. Connect on a human level. Relate to them.

Television 221

Television Pitching Interviews Radio 221

Cision

AUGUST 24, 2016

On my first day, I did an intensive media training with the company’s treasurer and legal counsel, and put him on CNBC live that evening. The company survived, and I worked with them for more than a year, and then managed media relations for the company during the trials of the former CEO and CFO.

Social Media 120

Social Media Reputation Crisis Media Training 120

Norton's Notes

OCTOBER 13, 2014

The future of social media community management is in-house. So where does that leave PR agencies who focus entirely on the day-to-day management of Facebook pages and Twitter profiles? PR agencies must start to build their detailed knowledge, skill and experience in social and digital media. But they all live social media.

Digital PR 45

Digital PR Trends Training Media Training 45

PR for Anyone

SEPTEMBER 8, 2022

So here are some ideas of what to do with your most recent media appearance. Obviously, you want to put it on social media. But, if you are on Facebook or Twitter, you can pin it for a while. If, only if, you’re not going to be on all platforms, I know that. Instagram, you want to put it on there.

Media 130

Media YouTube Video Interviews 130

Waxing UnLyrical

FEBRUARY 7, 2014

I’m psyched that online social media training provider, author, and entrepreneur Eric Schwartzman will join us as our featured guest. Twitter Facebook Google+ LinkedIn Happy 4th Birthday, #measurePR: The Queen of Metrics Returns! If you hadn’t embraced it, it would have been long gone by now.

Measurement 89

Measurement Media Training Google Resources 89

Shift Communications

JULY 26, 2017

The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. Next is crafting the messaging and determining the best communication medium(s) to activate. In order for G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Communications Conversations

MAY 28, 2015

Like David Erickson said above (when I posed this question to my Facebook friends a couple weeks ago): it kinda depends on who’s doing the certifying. If Joe’s Social Media Gurus is doing the certifying: Not so much. After all, you want to train your employees around disciplines like social media.

Social Media 60

Social Media Training Media Employee 60

PR for Anyone

FEBRUARY 21, 2022

We also now have Twitter Spaces, and Facebook is testing its own audio platform. You could go in, network, engage, and not have to worry about what you were wearing or if you’d even brushed your teeth that morning. What do these platforms have to do with public relations?

Publicity 130

Publicity YouTube Video Groups 130

PRSay

DECEMBER 12, 2018

Communications channels have become increasingly saturated, and now, with the backlash against Facebook , we’re even seeing simple user frustration boil over into outright rebellion. This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads.

Strategy 119

Strategy Pitching Film Advertising 119

Norton's Notes

MARCH 26, 2015

I read some interest thoughts the other day, extensive research carried out by business intelligence tool L2 revealed that an increasing amount of brands are migrating from Facebook and focusing their attention on the use of Instagram. News Public Relations Social Media Training and Tips Instagram online engagement'

Instagram 28

Instagram Brand Branding Report 28

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. During the fledgling start-up years, that’s more essential than ever. Start-ups are also largely based on the personality of the entrepreneur; how could they not be?

Marketing 100

Marketing SEO Writing Engineering 100

Waxing UnLyrical

JUNE 24, 2015

Author information Martin Waxman Martin Waxman is a social media, content marketing and communications strategist, conducts social media training and workshops and teaches digital strategy at University of Toronto. Twitter Facebook Google+ LinkedIn Words and Pictures – the Batman and Robin of Content Marketing.

Content Marketing 40

Content Marketing Marketing Energy Media Training 40

Waxing UnLyrical

NOVEMBER 4, 2015

Author information Martin Waxman Martin Waxman is a social media, content marketing and communications strategist, conducts social media training and workshops and teaches digital strategy at University of Toronto. Twitter Facebook Google+ LinkedIn What’s On the New Multimedia Cart?

Mobile 40

Mobile Film Media Training Video 40

PRSay

MAY 25, 2018

I suggested that she include the size of her organization’s social media following (they’re fortunate to have 7 million Facebook fans) and hint that she’d use them to drive traffic to resulting stories. She asked for my input on an email she was sending to a new writer at a top-tier national paper.

Pitching 109

Pitching Nonprofit Media Relations Social Media 109

Bad Pitch Blog

NOVEMBER 29, 2009

So, dudes, clean up the Facebook page — nix the beach week Jell-O-shot-apalooza photos and think before you post. I have secured placements and features for clients with national and international broadcast media that includes CNN, Bloomberg News, New York Times , Hustler (kidding) and Wall Street Journal … ? It''s too easy to do it.”

Interviews 43

Interviews Crisis Management Facebook Media Training 43

Cision

SEPTEMBER 30, 2015

Find out how at Mari Smith’s “Ramp Up Facebook and ROI” webinar! When our employees stick to our social media principles we find that they are successful in building relationships with customers, growing their reach, improving engagement in social and providing business value to Dell.”. ― Register today!

Social Media 120

Social Media Report Media Training Training 120

PR News

JULY 24, 2017

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.

How To 107

How To Writing Blogging Crisis Management 107

Cision

NOVEMBER 3, 2016

With the reveal of highly sensitive and supposedly ‘private’ emails, Twitter posts, direct instant messages via Facebook and Gmail, not to mention Instagram images and hashtags, reputations have been made and lost. That’s media training 101. The Digital Etiquette Imperative.

Social Media 120

Social Media Media Reputation Training 120

The Proactive Report

FEBRUARY 20, 2017

Most important of all, learn to make interesting videos that tell your brand story. Facebook Live and other Livestreaming services are flavor of the month right now. Distribute your content wisely : You need to maximize owned, earned, paid and social media. You might have to do some media training with your experts!).

Digital PR 113

Digital PR System Infographics Banking 113

Norton's Notes

JULY 12, 2016

This isn’t Twitter, Facebook or Pinterest. LinkedIn is a niche platform, used fundamentally for professional activity, therefore posting a picture of your dog or cat isn’t exactly appropriate. Keep your activity based on professional subject matter. The infamous profile view notification….

LinkedIn 0

LinkedIn Pinterest Pitching Social Media 0