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The Facebook Dilemma

The Proactive Report

It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there. Is this all a ploy by Facebook to squeeze brands for more money? I’m sure that’s part of Facebook’s strategy. ” Facebook. Post more of that.

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Social Media Advertising – Spotlight on Facebook

Prohibition

Despite the fact that there’s been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site. Facebook has become aware of recent changes to Apple’s iOS system and how it may affect advertising campaigns for businesses. There are over 2.7

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How to Create Better Facebook Live Videos

Cision

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year. But first….

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These were the top publishers on Facebook in July 2022

NewsWhip

The top publishers on Facebook in July 2022. These included a mum encouraging her son to go to school by dressing up (259k), a mother praying for her daughter (254k), a man raising a baby found by the roadside (253k), a mum training her kids for university (222k), and a woman driving a tanker at a young age (213k).

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Why Companies Should Be Training All Employees to Use Social Media

Cision

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. What we often see in mid-to-large-sized companies are policies that discourage employees from using sites like Facebook and Twitter.

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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. More education and training needed to acquire digital PR skills.

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sparked: A new kind of social media training program

Communications Conversations

“Arik, I have a couple team members I need to train up when it comes to social media ad buying–where should I send them?” I’m sure you’ve seen some of these in your Facebook or LinkedIn feeds. But, sparked will be much more than just a training program. They cover the right subject matter areas.